Tips & Tricks for customer data management

Get an extra boost for smart customer data processing and customer relationship enhancement

What Are RFM Segments in Carecloud and How to Use Them to Your Advantage

By Vladimír Stříteský / 20. 9. 2022

Find out who are your best customers – whom you want to treasure and keep satisfied—and who’s on the other side of the spectrum – needing encouragement to keep them from cutting and running to your competitors.  CDP & CRM CareCloud will group your customers into segments according to their RFM parameters – doing all…

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What Is NPS, and Why Is It Significant for Your Success?

By Vladimír Stříteský / 31. 8. 2022

Ask your customers the crucial question to understand their experience with your brand! Net Promoter Score is based on customer feedback and reveals how your brand is perceived using one simple question. We’ll describe what NPS is, how your customers’ answers are grouped based on their feedback, the effect, how the score is calculated, and…

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New Ways to Integrate CDP&CRM CareCloud

By Vladimír Stříteský / 28. 2. 2022

As CareCloud connects to Make (formerly Integromat), it gets easier to integrate CDP&CRM CareCloud with other systems, and we couldn’t be more excited about it! Integrations between CareCloud and other apps thus become faster and more straightforward. No programming is needed, you only drag and drop resources. But let’s dive right in to find out…

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New Nodes for the Marketing Automation

By Vladimír Stříteský / 6. 12. 2021

The number of businesses using CareCloud’s Marketing Automation app grows every month, and so does the volume of processed customer accounts, the volume of sent emails, text messages, and push notifications.Our marketing automation app’s growing popularity helped us devote additional resources to bring you even more possibilities than ever! The latest update provides you with…

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[Webinar] Customer Data Solution for Pharmacies

By Vladimír Stříteský / 22. 6. 2021

We have hosted a unique webinar focused on getting the most from your customer database. Discover the secrets of successful customer relationship & data management thanks to a showcase of real-time customer data processing implemented for Europe’s leading pharmacy operator. Don’t despair if you missed the webinar. We have recorded it for you, so that…

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Why to use email templates?

By Ondřej Pexa / 25. 2. 2021

As many researchers have shown, creating an email consumes a high amount of time. It may take seven or more days for many marketers to design and produce one marketing campaign. And marketers work on multiple campaigns, meaning that an abundance of time is devoted to email creation. But what if we tell you that…

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Understand Product Recommendation Types

By Miloslav Pexa / 18. 8. 2020

Recommending the right products in the cart and during checkout is the way to the profitable e-shop. Let’s look at how to get the most from this feature. There are three main recommendation types that we will be talking about. Firstly the history-based recommendation, secondly the cart-based recommendation, and thirdly the trend-based recommendation. Those three…

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E-mail Automation: Basic Scenarios to Get You Started

By Vladimír Stříteský / 15. 8. 2020

Building strong relationships with customers is possible only thanks to the designed customer journey and intensive, meaningful communication. E-mail automation is the tool to achieve the right content and frequency for communication with your customers. This guide gives you the scenarios you should start with when you are launching your automation. Welcome e-mail The simplest…

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Animation In E-mails: Avoid 3 Common mistakes

By Ondřej Pexa / 16. 7. 2020

E-mail animation is one of the current trends which creates pressure on the marketing team around the globe to implement this new element. Animation grants a dynamic and attractive impression to the e-mail if done correctly. Let’s look at GIFs and CSS animation with regard to common mistakes. In order to maximize the benefits of…

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Tips And Tricks During Limited Operation

By Vladimír Stříteský / 15. 6. 2020

Current measures protecting health have changed the growth plans of many successful businesses into plans of survival. Each impacted company knows best their field and customers, hence has the best knowledge of how to react to the limited operation. Nonetheless, in Cortex, we have decided to write down a checklist of activities, which could help…

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MEET OUR AUTHORS

Who creates tips for you?

Miloslav Pexa

Hard-working visionary focused on providing the best possible customer experiences.

Vladimír Stříteský

Business-oriented young blood looking for ways you can benefit from using CareCloud.

Ondřej Pexa

The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.

jirka_kulaty

Jiří Šulc

Code genius overseeing all the new features and functionalities created for you.