CareCloud CDP Tips & Tricks

Master Your Emailing with These 5 No-Nonsense Tips

Emailing is perhaps easy to learn but tough to master. As one of the most common digital marketing tools, it will become your bread and butter, and finding a way to engage customers with it will be a painstaking journey. And though we cannot give you a certified cure-all, we will try our best to…

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Omnichannel – a Buzzword or a Viable Strategy?

Despite its almost mythical status, omnichannel can be a viable strategy, and CDP & CRM CareCloud is ready for its implementation. With core functionalities, such as Marketing Automation, Campaigns & Segmentation, or Analysis & Reporting, CareCloud can help you massively increase revenue, customer engagement, and retention. The article will present possible omnichannel strategy solutions supplied…

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Why Do Email Campaigns End Up in Trash?

Stop sending one email campaign to every customer. Learn what your customers wish and need. Enhance your marketing and provide unique personal experiences for your customers. WHY THE USUAL PRACTICE IS NOT ENOUGH Most companies these days send newsletters. The expected routine is to create just one version and send it to every customer. But…

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Make Your Life Easier with the Recommendation Engine

CDP & CRM CareCloud offers a versatile Recommendation Engine: the tool that will help you increase revenue, conversion, and retention, to say the least. Enhance your marketing campaigns, store sales, and e-shop pages. In this article, we will represent the Engine and show you how it can improve your sales. Let’s dive in! WHAT IS…

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Why Use Email Templates?

As many researchers have shown, creating an email consumes a high amount of time. It may take seven or more days for many marketers to design and produce one marketing campaign. And marketers work on multiple campaigns, meaning that an abundance of time is devoted to email creation. But what if we tell you that…

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Understand Product Recommendation Types

Recommending the right products in the cart and during checkout is the way to the profitable e-shop. Let’s look at how to get the most from this feature. There are three main recommendation types that we will be talking about. Firstly the history-based recommendation, secondly the cart-based recommendation, and thirdly the trend-based recommendation. Those three…

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E-mail Automation: Basic Scenarios to Get You Started

Building strong relationships with customers is possible only thanks to the designed customer journey and intensive, meaningful communication. E-mail automation is the tool to achieve the right content and frequency for communication with your customers. This guide gives you the scenarios you should start with when you are launching your automation. Welcome e-mail The simplest…

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Animation In E-mails: Avoid 3 Common mistakes

E-mail animation is one of the current trends which creates pressure on the marketing team around the globe to implement this new element. Animation grants a dynamic and attractive impression to the e-mail if done correctly. Let’s look at GIFs and CSS animation with regard to common mistakes. In order to maximize the benefits of…

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Tips And Tricks During Limited Operation

Current measures protecting health have changed the growth plans of many successful businesses into plans of survival. Each impacted company knows best their field and customers, hence has the best knowledge of how to react to the limited operation. Nonetheless, in Cortex, we have decided to write down a checklist of activities, which could help…

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MEET OUR AUTHORS

Who creates tips for you?

Miloslav Pexa

Hard-working visionary focused on providing the best possible customer experiences.

Sabina Bednářová

Talented copywriter with a knack for creating interesting and engaging content.

Vladimír Stříteský

Business-oriented expert on Automation, CDP, and data management for retail and e-commerce.

Jan Doleček

Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.

Jiří Šulc

Code genius overseeing all the new features and functionalities created for you.

Bára Hořejš

Blooming digital marketer and university student influenced by international environment with passion for writing and brand-awarness. Always seeking new solutions and exploring technology.

Ondřej Pexa

The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.