CareCloud CDP Tips & Tricks

The Way to Customers’ Hearts Leads through Nurture Campaigns

A nurture campaign is one of the most efficient ways of serving customer’s needs while growing revenue. React to customer’s actions and develop ways to increase loyalty, conversion, and CLV. EVERY OPTION EXPLORED Let’s face it: customer satisfaction is the number one item on your marketing agenda, especially in today’s competitive market. To maximize CLV,…

view more

Just One More Level! How to Use Gamification in Loyalty Programs.

Gamification is the go-to word when it comes to loyalty program improvement. It can drive customer engagement and increase retention, but only with enough vision and clever realization. Learn from the best in the business and strive for excellent gamification. GAMIFICATION AND BUSINESS Remember the feeling of winning a game of cards? Or absolutely smashing…

view more

Dark Mode: The Dreaded Spectre of the Emailing World

Emailing is at the top of the marketing world these days, but there are things that you need to watch out for. Below, you will find everything you need to know about Dark Mode – why it is so prevalent in emails, the risks involved, and much more. WHY IS DARK MODE SO POPULAR Dark…

view more

CareCloud Heads Loyalty & Automation Summit at COE24. Here’s All You Need to Know.

The end of February belongs to Czech On-line Expo 2024! This major e-commerce and retail event welcomes CareCloud as the guarantor and organizer of the Loyalty & Automation Summit. Take this opportunity to gain the know-how from digital marketing titans and grow your business. COE24 APPROACHES – SAVE THE DATE! Events where the top brass…

view more

Create an Exciting Brand Personality and Reap the Rewards

Every business has a human side. Establishing a clear brand identity is key to healthy business growth: winning over the hearts and minds of consumers ensures stable revenue and customer loyalty. Let CareCloud help you find your own tone of voice and lift your retention skyward. AUTHENTICITY SELLS Customers today value brand experience, often even…

view more

How to Increase Customer Lifetime Value with CareCloud

Customer Lifetime Value is one of the most important metrics to measure the success of a business. CareCloud can help you increase it with its emailing, segmentation, and loyalty apps. The road to profit lies before you. Make the first step! CLV vs CAC A practical way to evaluate a business’s success is by comparing…

view more

What’s New in CareCloud? Campaign Calendar and Automatic A/B Testing

Reduce your workload and save time with CareCloud. A new campaign calendar and automatic A/B testing are waiting for you in the Campaign & Segmentation app. Read this article to learn how it works. THE CAMPAIGN CALENDAR Have your marketing campaigns under control. In the Campaign & Segmentation app, there is a new calendar where…

view more

CareCloud Is the Best CDP for the Pharma Industry. Here’s Why.

With 15 years of experience and thousands of implemented pharmacies across the EU, CDP & CRM CareCloud proves time and again to be the ideal solution for pharma. It is wired for the needs of pharmacists and pharma e-shops alike. Attuned to the industry’s specifications, CareCloud can handle prescriptions, contraindications, and diverse pharma regulations. It…

view more

Master A/B Testing and Push Your Marketing Further

A/B testing presents a profound method of improving your marketing campaigns and ads. Split your audience and distribute alternative campaign versions to see which performs better. Optimize your marketing output step-by-step and reach higher conversion rates. UNCERTAINTY HURTS PROFITS In order to maximize conversion rates, you need to consistently improve your campaigns, whether large-scale or…

view more

Master Your Emailing with These 5 No-Nonsense Tips

Emailing is perhaps easy to learn but tough to master. As one of the most common digital marketing tools, it will become your bread and butter, and finding a way to engage customers with it will be a painstaking journey. And though we cannot give you a certified cure-all, we will try our best to…

view more

TO TIPS      TO NEWS

MEET OUR AUTHORS

Who creates tips for you?

Miloslav Pexa

Hard-working visionary focused on providing the best possible customer experiences.

Sabina Bednářová

Talented copywriter with a knack for creating interesting and engaging content.

Vladimír Stříteský

Business-oriented expert on Automation, CDP, and data management for retail and e-commerce.

Jan Doleček

Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.

Jiří Šulc

Code genius overseeing all the new features and functionalities created for you.

Bára Hořejš

Blooming digital marketer and university student influenced by international environment with passion for writing and brand-awarness. Always seeking new solutions and exploring technology.

Ondřej Pexa

The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.