CareCloud CDP Tips & Tricks

Navigate through Customer Programs with CareCloud

Customer or “loyalty” programs undergo revival as an ideal way to collect customer data and build brand identity. Choosing the right type of customer program is crucial to reap the benefits it provides. This article will explore three main types while offering shining examples of each. Loyalty awaits. CUSTOMER PROGRAMS GET ANOTHER CHANCE The major…

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CareCloud Heads Loyalty & Automation Summit at COE24. Here’s All You Need to Know.

The end of February belongs to Czech On-line Expo 2024! This major e-commerce and retail event welcomes CareCloud as the guarantor and organizer of the Loyalty & Automation Summit. Take this opportunity to gain the know-how from digital marketing titans and grow your business. COE24 APPROACHES – SAVE THE DATE! Events where the top brass…

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Create an Exciting Brand Personality and Reap the Rewards

Every business has a human side. Establishing a clear brand identity is key to healthy business growth: winning over the hearts and minds of consumers ensures stable revenue and customer loyalty. Let CareCloud help you find your own tone of voice and lift your retention skyward. AUTHENTICITY SELLS Customers today value brand experience, often even…

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How to Increase Customer Lifetime Value with CareCloud

Customer Lifetime Value is one of the most important metrics to measure the success of a business. CareCloud can help you increase it with its emailing, segmentation, and loyalty apps. The road to profit lies before you. Make the first step! CLV vs CAC A practical way to evaluate a business’s success is by comparing…

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Become the King of Abandoned Cart Automation

Transform one of the most common marketing processes into a purchase-saving powerhouse. Using CDP & CRM CareCloud’s state-of-the-art automation capabilities, email campaign designer, and customer data collection, you can design abandoned cart messages with personalized, omnichannel logic. ABANDONED CART RETURNS, STRONGER THAN EVER Anyone working in e-commerce or marketing knows their abandoned cart messages. Oftentimes…

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CareCloud Is the Best CDP for the Pharma Industry. Here’s Why.

With 15 years of experience and thousands of implemented pharmacies across the EU, CDP & CRM CareCloud proves time and again to be the ideal solution for pharma. It is wired for the needs of pharmacists and pharma e-shops alike. Attuned to the industry’s specifications, CareCloud can handle prescriptions, contraindications, and diverse pharma regulations. It…

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Master A/B Testing and Push Your Marketing Further

A/B testing presents a profound method of improving your marketing campaigns and ads. Split your audience and distribute alternative campaign versions to see which performs better. Optimize your marketing output step-by-step and reach higher conversion rates. UNCERTAINTY HURTS PROFITS In order to maximize conversion rates, you need to consistently improve your campaigns, whether large-scale or…

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CareCloud Hands You the Map to Customer’s Journey

CDP & CRM CareCloud’s set of planned features for 2023 will include a visualization of the customer journey, giving you a complete image of customers’ interaction with your business. From browser search to purchase itself, the whole customer activity is at your disposal in neat and practical design. EACH STEP LAID OUT IN FRONT OF…

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Master Your Emailing with These 5 No-Nonsense Tips

Emailing is perhaps easy to learn but tough to master. As one of the most common digital marketing tools, it will become your bread and butter, and finding a way to engage customers with it will be a painstaking journey. And though we cannot give you a certified cure-all, we will try our best to…

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Send Emails at the Perfect Moment with CareCloud’s Delivery Time Optimization

Coming in 2023 is CareCloud’s new function that automatically calculates the optimal time for sending an email to each individual customer. Using various factors, including open and click rates or purchasing history, this AI-powered Prediction Engine helps increase your emailing performance. EACH EMAIL AT THE BEST MOMENT Creating a dazzling email template is difficult enough,…

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MEET OUR AUTHORS

Who creates tips for you?

Miloslav Pexa

Hard-working visionary focused on providing the best possible customer experiences.

Sabina Bednářová

Talented copywriter with a knack for creating interesting and engaging content.

Vladimír Stříteský

Business-oriented expert on Automation, CDP, and data management for retail and e-commerce.

Jan Doleček

Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.

Jiří Šulc

Code genius overseeing all the new features and functionalities created for you.

Bára Hořejš

Blooming digital marketer and university student influenced by international environment with passion for writing and brand-awarness. Always seeking new solutions and exploring technology.

Ondřej Pexa

The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.