Pharma Industry Customer Data Solution

Manage customer data processing and relationship management using CareCloud CDP trusted by thousands of pharmacies


CareCloud CDP provides a pharmacy-oriented solution for all your marketing, communication, automations, loyalty, reservations and relationship management needs. Countless pharmacies rely on CareCloud as their all-in-one solution.


Get All-In-One Solution Designed for Pharmacy

Access CareCloud's Applications unique environment of applications for start-to-end customer data processing in the pharmaceutical industry. The applications are fully integrated to save you integration costs and to provide user-friendly administration. Let CareCloud take care of relationship management with your customers, including customer data processing, segmentation, campaign preparation and execution, marketing automation, loyalty program administration, drug reservation, and prediction.

Choose only the applications you truly need because CareCloud Customer Data Platform can be seamlessly integrated into any existing software environment. Data flow between CareCloud and external applications is secured by powerful API.


Meet CareCloud Key Applications

We understand the complex and delicate nature of Customer Data processing and relationship management in the Pharma industry. Therefore, we developed the Application environment, which respects the specific nature of your business. You will find key applications for customer data processing for Pharmaceutical industry below.

Automate Your Marketing

Increase your marketing and customer engagement success by creating automated workflows with personalized content. Marketing Automation App allows you to automate profiling, segmentation, omnichannel campaigns and communication to achieve great results effortlessly.
The user-friendly builder helps you create complex scenarios to automate the customer journey. Once set up, CareCloud will convert new customers into key spenders automatically.

Create Customer Segments and Campaigns

Smart segmenting possibilities allow you to address the right customer with the right product at the right time. No need for an external solution, you can manage everything in Campaigns & Segmentation App.

Use data from CDP for efficient preparation and execution of omnichannel campaigns. Campaigns App offers smart personalization, such as replacing already purchased drugs with more appropriate alternatives suggested by the prediction algorithm. Recommendation can be done based on drug-drug interaction with a frequently bought drug by a customer.

Build Loyalty Program

Inspire loyalty by awarding your customers points for their purchases, create membership or discount levels with perks and benefits. CareCloud offers you an inbuilt Loyalty Engine Application to reward your customers based on their spending.

Incentivize your customers to purchase their continuous medication always from your pharmacy, thanks to the Loyalty program automated workflows.

Analyse and Predict

Analysis & Prediction App analyses a customer's purchasing history to recommend the best product. Especially drugs or medical equipment with regular use are automatically recommended in the shopping cart, mobile app or to the pharmacist in the store.

Prediction is based on previous drug purchases and can take into account drug-drug interaction to protect your customers and provide excellent customer experience.



Use Product Reservation for Better Customer Experience

Improve Customer & User Experience by allowing them to reserve a drug in mobile app, E-shop or pharmacy and pick it up in any pharmacy at their convenience. Let your customers add out-of-stock items to their wish list, so they receive an automatic message once the item is again available in their favourite pharmacy store.


Bring together your eCommerce and mobile app channel with brick-and-mortar stores to create a consistent experience for your customers. Managing all channels from CareCloud decreases your administration costs and minimizes the possibility of human error.


Let’s Talk CLOUD and Explore How to Grow Your Business

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Our Clients Fall in Love with CareCloud

We have chosen Cortex as Phoenix Group Nr. 1 CRM partner, thanks to their active and insightful approach to our business. Their support of our amazing service and dynamic growth of service portfolio is at the core of our cooperation with Cortex across our European business.

We use CareCloud for the collection and orchestration of customer data from all contact points. CareCloud cleans and unifies the data for further profiling and segmentation. Cortex is the partner we can rely on.

Laura G.




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