CareCloud CDP Tips & Tricks

How to Increase Customer Lifetime Value with CareCloud

Customer Lifetime Value is one of the most important metrics to measure the success of a business. CareCloud can help you increase it with its emailing, segmentation, and loyalty apps. The road to profit lies before you. Make the first step! CLV vs CAC A practical way to evaluate a business’s success is by comparing…

view more

Omnichannel vs. Multichannel: They May Sound the Same, but the Differences Are Crucial

Even though both focus on customers, the main goals and practices of omnichannel and multichannel differ. Read the article and learn how to give your customers the best shopping experience. OMNICHANNEL BASICS Omnichannel is a strategy that allows you to communicate with customers without limits. It deals with many connected channels (POS, mobile app, e-shop)…

view more

Retention Marketing: Why Is It So Important for Your Business

Having loyal customers who return to your store and purchase again is crucial. Learn how customer retention can help you with it, how to calculate it, and which activities can help with retention marketing the most. WHAT IS RETENTION MARKETING? Retention is the percentage of customers that stay with you for a time period. The…

view more

CareCloud Is the Best CDP for the Pharma Industry. Here’s Why.

With 15 years of experience and thousands of implemented pharmacies across the EU, CDP & CRM CareCloud proves time and again to be the ideal solution for pharma. It is wired for the needs of pharmacists and pharma e-shops alike. Attuned to the industry’s specifications, CareCloud can handle prescriptions, contraindications, and diverse pharma regulations. It…

view more

Master A/B Testing and Push Your Marketing Further

A/B testing presents a profound method of improving your marketing campaigns and ads. Split your audience and distribute alternative campaign versions to see which performs better. Optimize your marketing output step-by-step and reach higher conversion rates. UNCERTAINTY HURTS PROFITS In order to maximize conversion rates, you need to consistently improve your campaigns, whether large-scale or…

view more

CareCloud Hands You the Map to Customer’s Journey

CDP & CRM CareCloud’s set of planned features for 2023 will include a visualization of the customer journey, giving you a complete image of customers’ interaction with your business. From browser search to purchase itself, the whole customer activity is at your disposal in neat and practical design. EACH STEP LAID OUT IN FRONT OF…

view more

Utilize the Unique Analysis Tool for Viber Campaign by CareCloud

CareCloud now automatically creates analyses for your Viber campaigns. Knowing the strengths and weaknesses of prior campaigns is vital to developing and optimizing your Viber marketing. Increase conversion and the average amount spent while decreasing the unsubscribe rate.  This article will give you an insight into this new tool. Let’s take a look. EXPAND YOUR…

view more

What Are RFM Segments in Carecloud and How to Use Them to Your Advantage

Find out who are your best customers – whom you want to treasure and keep satisfied—and who’s on the other side of the spectrum – needing encouragement to keep them from cutting and running to your competitors.  CDP & CRM CareCloud will group your customers into segments according to their RFM parameters – doing all…

view more

TO TIPS      TO NEWS

MEET OUR AUTHORS

Who creates tips for you?

Miloslav Pexa

Hard-working visionary focused on providing the best possible customer experiences.

Sabina Bednářová

Talented copywriter with a knack for creating interesting and engaging content.

Vladimír Stříteský

Business-oriented expert on Automation, CDP, and data management for retail and e-commerce.

Jan Doleček

Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.

Jiří Šulc

Code genius overseeing all the new features and functionalities created for you.

Bára Hořejš

Blooming digital marketer and university student influenced by international environment with passion for writing and brand-awarness. Always seeking new solutions and exploring technology.

Ondřej Pexa

The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.