Tips & Tricks for customer data management

Get an extra boost for smart customer data processing and customer relationship enhancement

The Way to Customers’ Hearts Leads through Nurture Campaigns

A nurture campaign is one of the most efficient ways of serving customer’s needs while growing revenue. React to customer’s actions and develop ways to increase loyalty, conversion, and CLV. EVERY OPTION EXPLORED Let’s face it: customer satisfaction is the number one item on your marketing agenda, especially in today’s competitive market. To maximize CLV,…

view more

Retention Strategies: Show Your Customers It’s Worth Sticking Around

With so many possibilities, keeping customers loyal to your brand has never been harder. Show your customers they are important to your brand. Here are five strategies with examples that will help you build long-term relationships with customers. KEEP IN TOUCH Consistent communication is key if you don’t want to fall into oblivion right after…

view more

Just One More Level! How to Use Gamification in Loyalty Programs.

Gamification is the go-to word when it comes to loyalty program improvement. It can drive customer engagement and increase retention, but only with enough vision and clever realization. Learn from the best in the business and strive for excellent gamification. GAMIFICATION AND BUSINESS Remember the feeling of winning a game of cards? Or absolutely smashing…

view more

Automation Workflow: Find out How It Works

What is the way to reduce your workload and boost your sales? Start using Marketing Automation and let the system do the work for you. First, you need to understand the logic of a workflow. Find out how automatic workflows benefit your business and customer satisfaction. Increase your productivity to the next level. GET TO…

view more

Navigate through Customer Programs with CareCloud

Customer or “loyalty” programs undergo revival as an ideal way to collect customer data and build brand identity. Choosing the right type of customer program is crucial to reap the benefits it provides. This article will explore three main types while offering shining examples of each. Loyalty awaits. CUSTOMER PROGRAMS GET ANOTHER CHANCE The major…

view more

Dark Mode: The Dreaded Spectre of the Emailing World

Emailing is at the top of the marketing world these days, but there are things that you need to watch out for. Below, you will find everything you need to know about Dark Mode – why it is so prevalent in emails, the risks involved, and much more. WHY IS DARK MODE SO POPULAR Dark…

view more

CareCloud Heads Loyalty & Automation Summit at COE24. Here’s All You Need to Know.

The end of February belongs to Czech On-line Expo 2024! This major e-commerce and retail event welcomes CareCloud as the guarantor and organizer of the Loyalty & Automation Summit. Take this opportunity to gain the know-how from digital marketing titans and grow your business. COE24 APPROACHES – SAVE THE DATE! Events where the top brass…

view more

Create an Exciting Brand Personality and Reap the Rewards

Every business has a human side. Establishing a clear brand identity is key to healthy business growth: winning over the hearts and minds of consumers ensures stable revenue and customer loyalty. Let CareCloud help you find your own tone of voice and lift your retention skyward. AUTHENTICITY SELLS Customers today value brand experience, often even…

view more

What Happened in 2023 in CareCloud? Here Are the Most Popular New Features!

As we bid farewell to 2023, it’s time to reflect on our strides at CareCloud. Discover the innovative features we rolled out this year, ensuring you’re not missing out on the latest enhancements. Your satisfaction is our priority, and we’re excited to elevate your experience even more in 2024. Stay tuned for what’s to come!…

view more

How to Increase Customer Lifetime Value with CareCloud

Customer Lifetime Value is one of the most important metrics to measure the success of a business. CareCloud can help you increase it with its emailing, segmentation, and loyalty apps. The road to profit lies before you. Make the first step! CLV vs CAC A practical way to evaluate a business’s success is by comparing…

view more

MEET OUR AUTHORS

Who creates tips for you?

Miloslav Pexa

Hard-working visionary focused on providing the best possible customer experiences.

Sabina Bednářová

Talented copywriter with a knack for creating interesting and engaging content.

Vladimír Stříteský

Business-oriented expert on Automation, CDP, and data management for retail and e-commerce.

Jan Doleček

Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.

Jiří Šulc

Code genius overseeing all the new features and functionalities created for you.

Bára Hořejš

Blooming digital marketer and university student influenced by international environment with passion for writing and brand-awarness. Always seeking new solutions and exploring technology.

Ondřej Pexa

The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.