Results for Sabina Bednářová
Push vs. Pull Marketing: Understanding the Key Differences
Push and pull marketing are two basic strategies for reaching customers. Each has advantages at different stages of the customer journey. In this article, we’ll look at these approaches, their benefits, and how to combine both strategies for the best results. WHAT ARE THE DIFFERENCES? Push marketing is all about actively promoting products to customers….
How to Build a Tiered Loyalty Program with CareCloud
Loyalty programs have always been a great tool for increasing revenue and building long-term relationships with customers. In this blog post, we will show you one example of what a loyalty program can look like and explain how to set it up step by step in the CareCloud platform. INTRODUCING THE PROGRAM We will create…
Running an Email Campaign in CareCloud: From Setup to Results
Email campaigns are a key part of any marketing strategy. They can significantly boost sales, strengthen customer relationships, and enhance loyalty. In this blog post, we’ll guide you step by step through the process of setting up a successful email campaign in CDP & CRM CareCloud. INTRODUCTION In this use case, we will focus on…
Brewing Success: The Impact of Loyalty Programs in Today’s Café Culture
In the café landscape, staying ahead means more than just making great coffee. Implementing a robust loyalty program will transform occasional visitors into loyal patrons, boost marketing results, and foster lasting customer relationships. SUCCESS THROUGH LOYALTY The coffee shop industry is booming, with new businesses popping up on every corner, creating huge competition. Staying ahead…
4 Common Email Marketing Myths and the Truths Behind Them
Email marketing is often clouded by misconceptions, making it seem more complex than it really is. In this blog post, we will debunk 4 common myths and reveal the truths that can help your campaigns succeed. Learn how to collect data, personalize at scale, and optimize your email strategy with the right tools. MYTH 1:…
Discover the Best Practice to Measure Your Email Campaign
Measure the success of your email campaign and get to know your customers. Read this article to learn what metrics you should focus on, how they impact your business, and how email campaigns help you build a successful brand. FIRST, CREATE A PLAN Every campaign needs to be measured. The first step is determining what…
5 Effective Discount Strategies to Boost Sales
Discounts make customers happy and motivate them to purchase more. Implementing strategic discounts can boost sales, increase customer satisfaction, and strengthen brand loyalty. Here are five proven discount strategies. BUY ONE AND GET ONE FREE/DISCOUNTED Offering a complimentary or discounted item with a purchase increases perceived value. It boosts customers’ satisfaction with the purchase and…
Why the Correct Timing of Emails Is an Absolute Necessity
How can you ensure your email will be the one that customers read? Apart from exciting content, the right timing makes a huge difference. Learn to plan email marketing with CareCloud. OPTIMIZE EMAIL TIMING FOR ENGAGEMENT Email marketing is a powerful tool that connects brands with their customers. Still, every aspect of email needs to…
Unlocking the Potential of WhatsApp Marketing
In the ever-evolving digital marketing landscape, WhatsApp is proving to be a dynamic and underutilized platform with huge potential. Stand out from the noise of traditional channels like SMS and email. Leveraging this channel can transform customer engagement, increase sales, and differentiate your brand in a crowded marketplace. MAXIMIZE ENGAGEMENT WITH WHATSAPP WhatsApp offers a…
Why Customers Unsubscribe from Your Newsletters?
Newsletters are a great way to connect with your customers, but what do you do when too many customers start unsubscribing? Read this article to learn the most common motives your customers might have. WHAT IS HAPPENING Don’t worry; it’s normal for customers to unsubscribe from newsletters, but if they unsubscribe too much, there might…
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