Results for Sabina Bednářová
From Acquisition to Loyalty: The Power of Customer Retention
Unlock the secrets to customer retention success with our comprehensive guide. Discover the essential metrics and strategic insights needed to retain loyal customers, boost marketing efficiency, and increase brand support. THE POWER OF CUSTOMER RETENTION Acquiring new customers is pricy — up to five times more expensive than retaining existing ones. Analyzing customer retention metrics…
CareCloud’s Customer Account Properties: A Practical Guide to Efficient Use
Gathering customer data helps personalize communication and streamline marketing campaigns. With CareCloud, you can add customer account properties tailored to your brand’s specific needs. In this article, we will guide you through the setup process and show you how to effectively use them in practice. INTRODUCING THE BRAND CareCloud provides a standard set of customer…
Mastering SMS Messaging for Effective Marketing Campaigns
Engage customers like never before and unlock the potential of SMS marketing. Learn how to leverage brevity, evoke emotion, and personalize content while leveraging cutting-edge tools like CareCloud’s Abigail Chatbot to streamline your campaigns for maximum impact. THE POWER OF TEXTING SMS marketing is becoming increasingly popular in today’s fast-paced digital world, where attention spans…
Boost Sales in 12 Hours: A Practical Guide to Flash Sale Campaigns
Flash sales can do wonders in just a few hours — boosting revenue, reviving inactive customers, and capturing attention fast. In this article, we’ll guide you through how to easily set up a successful flash sale campaign using the CareCloud platform. A REAL-LIFE FLASH SALE EXAMPLE To best demonstrate the process, we’ll use the imaginary…
Common Marketing Mistakes That Drive Customers Away and How to Avoid Them
Customers expect personalized experiences. However, many companies still fall into common traps — delivering generic campaigns and irrelevant recommendations. Let’s explore the three most common mistakes that can harm customer relationships. CAMPAIGNS TARGETING EVERYONE (AND NO ONE) One of the most obvious mistakes is sending out marketing campaigns that are too broad. Customers can quickly…
Push vs. Pull Marketing: Understanding the Key Differences
Push and pull marketing are two basic strategies for reaching customers. Each has advantages at different stages of the customer journey. In this article, we’ll look at these approaches, their benefits, and how to combine both strategies for the best results. WHAT ARE THE DIFFERENCES? Push marketing is all about actively promoting products to customers….
How to Build a Tiered Loyalty Program with CareCloud
Loyalty programs have always been a great tool for increasing revenue and building long-term relationships with customers. In this blog post, we will show you one example of what a loyalty program can look like and explain how to set it up step by step in the CareCloud platform. INTRODUCING THE PROGRAM We will create…
Running an Email Campaign in CareCloud: From Setup to Results
Email campaigns are a key part of any marketing strategy. They can significantly boost sales, strengthen customer relationships, and enhance loyalty. In this blog post, we’ll guide you step by step through the process of setting up a successful email campaign in CDP & CRM CareCloud. INTRODUCTION In this use case, we will focus on…
Brewing Success: The Impact of Loyalty Programs in Today’s Café Culture
In the café landscape, staying ahead means more than just making great coffee. Implementing a robust loyalty program will transform occasional visitors into loyal patrons, boost marketing results, and foster lasting customer relationships. SUCCESS THROUGH LOYALTY The coffee shop industry is booming, with new businesses popping up on every corner, creating huge competition. Staying ahead…
4 Common Email Marketing Myths and the Truths Behind Them
Email marketing is often clouded by misconceptions, making it seem more complex than it really is. In this blog post, we will debunk 4 common myths and reveal the truths that can help your campaigns succeed. Learn how to collect data, personalize at scale, and optimize your email strategy with the right tools. MYTH 1:…
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