Tips & Tricks for customer data management
Get an extra boost for smart customer data processing and customer relationship enhancement
The Importance of SPF, DMARC, and DKIM for Sender Reputation
SPF, DKIM, and DMARC are key email authentication methods that prevent spam and other fraudulent emails. Including DKIM and SPF records in your emails, as well as DMARC policy, allows you to send email marketing without ending up in spam. PROTECT YOUR SENDER’S REPUTATION Every day, email inbox providers filter out millions of malicious messages….
With Retail in Detail behind Us, Here’s What We Learned
Cozy, but insightful — that’s how we’d describe Retail in Detail 2025: CX + AI = ❤️, hosted by Blue Events. With a full day of lectures, discussions, and exhibitions, this event brought together retailers from all over the Czech Republic. What did we learn? HOW TO IMPROVE CUSTOMER EXPERIENCE? Retail in Detail proved one…
Enhance User Experience and Drive Sales with Push Notifications
Push notifications have become an essential part of everyone’s daily routine, keeping us updated with news, reminders, and offers. Learn how to create stunning push notifications to engage your customers and increase revenue. DRIVE CUSTOMER ENGAGEMENT Push notifications are powerful tools for e-commerce. With a remarkable 87% open rate and an average click-through rate of…
CareCloud Exhibited at Reshoper 2025: Here’s What We Learned
On 4 September 2025, the Křižík Pavilions hosted Reshoper 2025, where the largest Czech e-commerce brands showcased their products. The event provided unique opportunities to connect e-shop owners, tech providers, marketers, and logistics professionals. Of course, CareCloud could not miss this event. A MAJOR E-COMMERCE EVENT Over 4,000 visitors explored more than 100 exhibitors showcasing…
3.1.11 Email Designer Group Tool, Email Unsubscribe Options
Group Tool Arrange email objects horizontally, such as text, images, or buttons, without the need to create new blocks. With the new Group tool, you can easily order and customize up to four objects! Moreover, you can also choose whether the group wraps or stays in a single line for mobile devices. Unlike with most…
Step-by-Step Tutorial: How to Launch an SMS Campaign for Your Most Loyal Customers
Want to launch an SMS campaign that delivers real results without wasting your budget? The key is simple: focus only on your most loyal customers. In this article, you’ll learn how to create a highly targeted campaign using smart segmentation, personalization, and precise timing. WHAT YOU’LL LEARN To show you how to set up an…
CareCloud as the Leading Partner of Retail in Detail Summit
If you are a retailer, attend Retail in Detail 2025. On 15th October, the exclusive summit brings together top Czech retail experts to provide you with all the networking and know-how opportunities you need. As a main partner, we exhibit the largest stand and host an insightful lecture by our Head of Sales & Marketing,…
Three Tips on Customer Segmentation: Supercharge Retention with CareCloud
Segmentation is why your communication engages customers properly, as it is crucial to increasing conversion, CLV, and turnover. Divide customers and send them personalized communication, providing excellent engagement. Discover ways to segment effectively with CareCloud. SEGMENTATION IS A GATEWAY TO PERSONALIZED EXPERIENCE Today, bulk emails or billboards mean diminishing (if any) returns. Each customer is…
A Step-by-Step Guide: Use RFM Segmentation in Your Campaigns
RFM segmentation offers much more than insight into buyers’ behavior. You can easily integrate it into campaigns to grow your revenue and customer loyalty. This tutorial shows the whole process, including campaign design and RFM analysis. THE POWER OF RFM SEGMENTATION RFM segmentation divides customers into groups based on their transactions: Recency of purchase, Frequency…
From Acquisition to Loyalty: The Power of Customer Retention
Unlock the secrets to customer retention success with our comprehensive guide. Discover the essential metrics and strategic insights needed to retain loyal customers, boost marketing efficiency, and increase brand support. THE POWER OF CUSTOMER RETENTION Acquiring new customers is pricy — up to five times more expensive than retaining existing ones. Analyzing customer retention metrics…
CareCloud’s Customer Account Properties: A Practical Guide to Efficient Use
Gathering customer data helps personalize communication and streamline marketing campaigns. With CareCloud, you can add customer account properties tailored to your brand’s specific needs. In this article, we will guide you through the setup process and show you how to effectively use them in practice. INTRODUCING THE BRAND CareCloud provides a standard set of customer…
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Who creates tips for you?
Hard-working visionary focused on providing the best possible customer experiences.
Talented copywriter with a knack for creating interesting and engaging content.
Business-oriented expert on Automation, CDP, and data management for retail and e-commerce.
Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.
Code genius overseeing all the new features and functionalities created for you.
Blooming digital marketer and university student influenced by international environment with passion for writing and brand-awarness. Always seeking new solutions and exploring technology.
The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.