Results for Emailing
The Invisible Customer Experience in Retention Marketing
At Retail in Detail 2025, I presented on the shortcomings of customer experience (CX) in Czech retention marketing and explored strategies to overcome them. We discussed personalization, AI, online marketing, and why traditional newsletters are no longer sufficient. THE SITUATION IN CZECH RETAIL Approximately 95% of marketing emails get deleted by customers because they are…
Step-by-Step Guide: Launching a Christmas Campaign with Email, SMS, and Push
The holiday season is the perfect moment to reach customers with gift ideas and exclusive offers. This tutorial shows how to plan a multi-channel Christmas campaign with email, SMS, and push notifications. Drive engagement, inspire purchases, and make your brand stand out with CDP & CRM CareCloud. PLANNING YOUR CAMPAIGN Blossara, a fictional cosmetics brand,…
Automate Email Warm-ups with CareCloud: Step-by-Step Instructions
Win your customers back with re-engagement campaigns! You can warm up cold customers and revive profitable relationships by using CareCloud email designer, customer data insights, attractive incentives, and automated workflows. Our guide will lead you through the whole process. WINNING BACK CUSTOMERS WITH AUTOMATION Brands must avoid high customer churn by carefully nurturing relationships, engaging…
3.1.11 Email Designer Group Tool, Email Unsubscribe Options
Group Tool Arrange email objects horizontally, such as text, images, or buttons, without the need to create new blocks. With the new Group tool, you can easily order and customize up to four objects! Moreover, you can also choose whether the group wraps or stays in a single line for mobile devices. Unlike with most…
A Step-by-Step Guide: Use RFM Segmentation in Your Campaigns
RFM segmentation offers much more than insight into buyers’ behavior. You can easily integrate it into campaigns to grow your revenue and customer loyalty. This tutorial shows the whole process, including campaign design and RFM analysis. THE POWER OF RFM SEGMENTATION RFM segmentation divides customers into groups based on their transactions: Recency of purchase, Frequency…
Create Welcome Emails That Convert Newcomers Into Customers
You have only one chance to make a good first impression. Welcome emails serve as your brand’s first contact with the customer, showing a huge potential to engage and convert. Build customer relationships from day one with these best practices. WELCOME CUSTOMERS TO YOUR BRAND When a customer subscribes or registers for your newsletter, you…
Automate Restock Reminders: A Step-by-Step Guide
Stay on top of customers’ minds and increase their shopping frequency with regular restock reminders. Our tutorial will guide you through the whole process, from email and reward design to setting up the complete automation workflow. KEEP CUSTOMERS INTERESTED Most brands’ profits come from repeated purchases. An effective strategy lies in reminding customers to buy…
Boost Sales in 12 Hours: A Practical Guide to Flash Sale Campaigns
Flash sales can do wonders in just a few hours — boosting revenue, reviving inactive customers, and capturing attention fast. In this article, we’ll guide you through how to easily set up a successful flash sale campaign using the CareCloud platform. A REAL-LIFE FLASH SALE EXAMPLE To best demonstrate the process, we’ll use the imaginary…
Common Marketing Mistakes That Drive Customers Away and How to Avoid Them
Customers expect personalized experiences. However, many companies still fall into common traps — delivering generic campaigns and irrelevant recommendations. Let’s explore the three most common mistakes that can harm customer relationships. CAMPAIGNS TARGETING EVERYONE (AND NO ONE) One of the most obvious mistakes is sending out marketing campaigns that are too broad. Customers can quickly…
Develop an Awesome Email Strategy with CareCloud
Email marketing outperforms other channels thanks to its cost-effectiveness. Still, many marketers underestimate proper planning and don’t realize the full potential of the channel. Use these helpful tips to set your email strategy right and create a marketing powerhouse. NEVER OUT OF FASHION As far as cost-effective marketing channels go, email still has no equal….
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Leading expert on loyalty programs, automation, and retention marketing, specializing in retail, hospitality, and e-commerce.
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