Tips & Tricks for customer data management

Get an extra boost for smart customer data processing and customer relationship enhancement

E-mail Marketing: A Data-Driven Methodology for Designing, Managing, and Optimizing Campaign Performance

The aim of this article is to present a comprehensive methodological framework for systematically designing, implementing, and optimizing email campaigns with an emphasis on measurable business results, long-term performance sustainability, and a consistent customer experience. Email marketing has long been a stable and highly effective digital communication tool. Nevertheless, in an increasingly competitive environment of…

VIEW MORE

Design an Unforgettable Anniversary Reward with CareCloud

Boost average order value and retention rate with an automated Anniversary Reward. Personalize the reward by using loyalty data and CareCloud apps. Our in-depth tutorial guides you through the entire process on the CareCloud platform, from email templates to rewards and automated logic.  REWARD LOYAL CUSTOMERS How do you boost customer loyalty besides the usual…

VIEW MORE

3.1.12 A/B Testing in Reward Recommendation, New Recommendation Models, Expanded Image Upload in Email Designer

A/B Testing: Reward Recommendation We’ve introduced a new possibility to gradually optimize campaigns. Now, you can set up A/B tests to see which model of reward recommendation works the best. Simply divide the audience by percentage and set up a different recommendation model for each portion. In the “Recommended rewards report,” you can then see…

VIEW MORE

Samoška 2026 Is the Definitive Event for Traditional Retail

If classic retail is your passion, Samoška is the event for you. The ultimate conference for Czech and Slovakian traditional retail offers inspiration, innovation, and networking. CareCloud attends the event as a partner. We’re looking forward to seeing you. WHEN TRADITIONAL RETAIL COMES TOGETHER Samoška is one of the major gatherings of Czech and Slovak…

VIEW MORE

MEET OUR AUTHORS

Who creates tips for you?

Miloslav Pexa

Hard-working visionary focused on providing the best possible customer experiences.

Sabina Bednářová

Talented copywriter with a knack for creating interesting and engaging content.

Vladimír Stříteský

Leading expert on loyalty programs, automation, and retention marketing, specializing in retail, hospitality, and e-commerce.

Jan Doleček

Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.

Jiří Šulc

Code genius overseeing all the new features and functionalities created for you.

Ondřej Pexa

The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.