Results for E-commerce

CareCloud’s Customer Account Properties: A Practical Guide to Efficient Use

Gathering customer data helps personalize communication and streamline marketing campaigns. With CareCloud, you can add customer account properties tailored to your brand’s specific needs. In this article, we will guide you through the setup process and show you how to effectively use them in practice. INTRODUCING THE BRAND CareCloud provides a standard set of customer…

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Automate Restock Reminders: A Step-by-Step Guide

Stay on top of customers’ minds and increase their shopping frequency with regular restock reminders. Our tutorial will guide you through the whole process, from email and reward design to setting up the complete automation workflow. KEEP CUSTOMERS INTERESTED Most brands’ profits come from repeated purchases. An effective strategy lies in reminding customers to buy…

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Mastering SMS Messaging for Effective Marketing Campaigns

Engage customers like never before and unlock the potential of SMS marketing. Learn how to leverage brevity, evoke emotion, and personalize content while leveraging cutting-edge tools like CareCloud’s Abigail Chatbot to streamline your campaigns for maximum impact.  THE POWER OF TEXTING SMS marketing is becoming increasingly popular in today’s fast-paced digital world, where attention spans…

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Boost Sales in 12 Hours: A Practical Guide to Flash Sale Campaigns

Flash sales can do wonders in just a few hours — boosting revenue, reviving inactive customers, and capturing attention fast. In this article, we’ll guide you through how to easily set up a successful flash sale campaign using the CareCloud platform. A REAL-LIFE FLASH SALE EXAMPLE To best demonstrate the process, we’ll use the imaginary…

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Common Marketing Mistakes That Drive Customers Away and How to Avoid Them

Customers expect personalized experiences. However, many companies still fall into common traps — delivering generic campaigns and irrelevant recommendations. Let’s explore the three most common mistakes that can harm customer relationships. CAMPAIGNS TARGETING EVERYONE (AND NO ONE) One of the most obvious mistakes is sending out marketing campaigns that are too broad. Customers can quickly…

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Push vs. Pull Marketing: Understanding the Key Differences

Push and pull marketing are two basic strategies for reaching customers. Each has advantages at different stages of the customer journey. In this article, we’ll look at these approaches, their benefits, and how to combine both strategies for the best results. WHAT ARE THE DIFFERENCES? Push marketing is all about actively promoting products to customers….

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Build a Solid Flash Sale Strategy to Boost Your Revenue

When managed well, flash sales can be a very profitable addition to business strategy. Using proven best practices, you can maximize their uplift and reduce the risks associated with them. Time to get that revenue boost. SUPPORT REVENUE STREAM WITH FLASH SALES Brands occasionally engage in flash sales for added revenue. These are perfect opportunities…

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Running an Email Campaign in CareCloud: From Setup to Results

Email campaigns are a key part of any marketing strategy. They can significantly boost sales, strengthen customer relationships, and enhance loyalty. In this blog post, we’ll guide you step by step through the process of setting up a successful email campaign in CDP & CRM CareCloud. INTRODUCTION In this use case, we will focus on…

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The Definitive Guide to Personalization by CareCloud

Personalization is not only profitable but also necessary. Master it using CareCloud to maximize CLV, revenue, and conversion. Deliver unique experience and benefit from deep customer relationships. PERSONALIZATION AS PRACTICE As a marketing buzzword, personalization promises huge profits and game-changing opportunities. But in most cases, brands limit personalization to addressing customers by their name. Needless…

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New CareCloud App Revealed – Customer Engagement!

Enrich your first-party strategy with CareCloud’s brand-new Customer Engagement app. It allows you to track customers’ interactions on your website without the need for integration using the CareCloud API. Collect first-party data and drive revenue through engagement-based automated workflows.  CUSTOMER ENGAGEMENT BASICS Prepare for the next step in proactive personalization! CareCloud presents a new core…

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MEET OUR AUTHORS

Who creates tips for you?

Miloslav Pexa

Hard-working visionary focused on providing the best possible customer experiences.

Sabina Bednářová

Talented copywriter with a knack for creating interesting and engaging content.

Vladimír Stříteský

Business-oriented expert on Automation, CDP, and data management for retail and e-commerce.

Jan Doleček

Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.

Jiří Šulc

Code genius overseeing all the new features and functionalities created for you.

Bára Hořejš

Blooming digital marketer and university student influenced by international environment with passion for writing and brand-awarness. Always seeking new solutions and exploring technology.

Ondřej Pexa

The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.