Results for Customer Data

Do Not Miss These 2024 Marketing Trends

As the end of the year approaches, it’s time to see which 2024 trends dominated the marketing world and how profitable they can be. Let’s talk emailing, AI, personalization, and how CareCloud responds to the evolving marketing landscape. WHAT TRENDS ARE WORTH FOLLOWING? The year 2024 introduced new marketing trends while developing the existing ones….

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Master Purchase Follow-Up and Optimize Customer Journey

Purchase follow-up provides perfect opportunities to engage and retain customers. Automate these messages, from the most basic to the most complex, and orchestrate the best of customer journeys. With CareCloud’s apps and out-of-the-box workflows, you can start right away. PURCHASE IS JUST THE BEGINNING  The customer’s first purchase may be the defining moment of their…

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Emotional Intelligence: Find Out How to Use It in Marketing

Harness the power of emotional intelligence to connect deeply with your customers and enhance your marketing strategy. Gain insights into their emotions and integrate them effectively into your campaigns for maximum impact and engagement. WHAT IS EMOTIONAL INTELLIGENCE? We all have different kinds of emotions every day. How you react to them contributes to your…

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Unlock the Power of Single Customer View with CDP

The fight for customers is fierce. One of the possible ways to win is through a comprehensive view of customers thanks to data from multiple customer touchpoints – online & offline to create a personalized shopping experience. THE BETTER ONE WINS Single Customer View is a strategic approach to collecting and processing customer data, including…

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The Way to Customers’ Hearts Leads through Nurture Campaigns

A nurture campaign is one of the most efficient ways of serving customer’s needs while growing revenue. React to customer’s actions and develop ways to increase loyalty, conversion, and CLV. EVERY OPTION EXPLORED Let’s face it: customer satisfaction is the number one item on your marketing agenda, especially in today’s competitive market. To maximize CLV,…

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Retention Strategies: Show Your Customers It’s Worth Sticking Around

With so many possibilities, keeping customers loyal to your brand has never been harder. Show your customers they are important to your brand. Here are five strategies with examples that will help you build long-term relationships with customers. KEEP IN TOUCH Consistent communication is key if you don’t want to fall into oblivion right after…

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Navigate through Customer Programs with CareCloud

Customer or “loyalty” programs undergo revival as an ideal way to collect customer data and build brand identity. Choosing the right type of customer program is crucial to reap the benefits it provides. This article will explore three main types while offering shining examples of each. Loyalty awaits. CUSTOMER PROGRAMS GET ANOTHER CHANCE The major…

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CareCloud Heads Loyalty & Automation Summit at COE24. Here’s All You Need to Know.

The end of February belongs to Czech On-line Expo 2024! This major e-commerce and retail event welcomes CareCloud as the guarantor and organizer of the Loyalty & Automation Summit. Take this opportunity to gain the know-how from digital marketing titans and grow your business. COE24 APPROACHES – SAVE THE DATE! Events where the top brass…

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Become the King of Abandoned Cart Automation

Transform one of the most common marketing processes into a purchase-saving powerhouse. Using CDP & CRM CareCloud’s state-of-the-art automation capabilities, email campaign designer, and customer data collection, you can design abandoned cart messages with personalized, omnichannel logic. ABANDONED CART RETURNS, STRONGER THAN EVER Anyone working in e-commerce or marketing knows their abandoned cart messages. Oftentimes…

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CareCloud Is the Best CDP for the Pharma Industry. Here’s Why.

With 15 years of experience and thousands of implemented pharmacies across the EU, CDP & CRM CareCloud proves time and again to be the ideal solution for pharma. It is wired for the needs of pharmacists and pharma e-shops alike. Attuned to the industry’s specifications, CareCloud can handle prescriptions, contraindications, and diverse pharma regulations. It…

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MEET OUR AUTHORS

Who creates tips for you?

Miloslav Pexa

Hard-working visionary focused on providing the best possible customer experiences.

Sabina Bednářová

Talented copywriter with a knack for creating interesting and engaging content.

Vladimír Stříteský

Business-oriented expert on Automation, CDP, and data management for retail and e-commerce.

Jan Doleček

Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.

Jiří Šulc

Code genius overseeing all the new features and functionalities created for you.

Bára Hořejš

Blooming digital marketer and university student influenced by international environment with passion for writing and brand-awarness. Always seeking new solutions and exploring technology.

Ondřej Pexa

The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.