Results for Jan Doleček

The Importance of SPF, DMARC, and DKIM for Sender Reputation

SPF, DKIM, and DMARC are key email authentication methods that prevent spam and other fraudulent emails. Including DKIM and SPF records in your emails, as well as DMARC policy, allows you to send email marketing without ending up in spam. PROTECT YOUR SENDER’S REPUTATION Every day, email inbox providers filter out millions of malicious messages….

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3.1.02 New MA Nodes and Customer Profile Tasks

New MA Action Nodes Marketing Automation just got a significant update! We added a new MA action node that lets you change your customers’ consent status. This allows you to react to consent changes automatically and avoid issues with sending unwanted communication. What’s more, you can also insert a Catalogue Voucher node to expand customer…

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Design Unforgettable Holiday Campaigns with CareCloud

Each major holiday is a business opportunity for increased sales, retention, and AOV. Therefore, supercharging your digital marketing content has to become a top priority. Create festive, engaging, and profitable marketing content with CareCloud. SPECIAL OPPORTUNITY: SPECIAL CARE  There are several crucial milestones each year to significantly ramp up profits, earn customer loyalty, and build…

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Rewarding Tips to Boost Your Voucher Strategy

To drive ROI and retention properly, you need to master customer rewards. Vouchers, coupons, or discounts are essential to marketing, and your success often depends on how well you employ them. Learn the best practices with CareCloud and transform your brand into an unstoppable customer magnet. WINNING OVER CUSTOMERS, ONE VOUCHER AT A TIME People…

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What’s New at CareCloud? Passmachine and Expanded Analysis

We are proud to announce a fresh batch of additions to the CareCloud platform. Each new feature will help streamline your digital marketing. Let’s see what we have in store for you. PASSMACHINE CareCloud expanded its list of integrations and now supports PassMachine, an app that manages digital loyalty cards for Apple and Google Wallet….

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Write the Perfect Email Subject to Engage Customers

Subject lines actually matter more than content. Your emails need to stand out immediately so that customers keep opening them. Follow these basic tips for creating subject lines to ensure your campaigns won’t go to waste. SUBJECT RULES You should respect the subject line if you expect great conversion rates from emailing. The email’s body…

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Beyond the Email: Employ Other Channels to Drive Retention

Explore new ways to engage customers. Use CDP & CRM CareCloud to send communication across multiple channels: push notifications, WhatsApp, Viber, SMS, and more. Email is far from the only option – reach customers on channels they use every day and skyrocket your revenue. SCALE YOUR BUSINESS WITH ADDITIONAL CHANNELS Emailing is great: it costs…

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Drive Conversion and Retention with Drip Campaigns

Drip campaigns are a must-have to grow conversion and retention rates. They motivate the first purchase and can even lead customers to loyalty. Take a tour through drip campaign basics with CareCloud as your guide. DRIP CAMPAIGNS FUNDAMENTALS Whether you sell beauty products, fashion, or electronics products, you must patiently motivate potential customers. You can’t…

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Automation Mistakes That Kill Profit

Automation makes marketers’ lives a lot easier. Nevertheless, even this excellent marketing tool can turn sour when mismanaged. The article will cover common mistakes encountered when dealing with automation. MAKE NO MISTAKE, AUTOMATION RULES! Few digital tools have completely transformed marketing like automation. When used well, it substantially decreases workload while supercharging your revenue, customer…

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The Way to Customers’ Hearts Leads through Nurture Campaigns

A nurture campaign is one of the most efficient ways of serving customer’s needs while growing revenue. React to customer’s actions and develop ways to increase loyalty, conversion, and CLV. EVERY OPTION EXPLORED Let’s face it: customer satisfaction is the number one item on your marketing agenda, especially in today’s competitive market. To maximize CLV,…

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MEET OUR AUTHORS

Who creates tips for you?

Miloslav Pexa

Hard-working visionary focused on providing the best possible customer experiences.

Sabina Bednářová

Talented copywriter with a knack for creating interesting and engaging content.

Vladimír Stříteský

Business-oriented expert on Automation, CDP, and data management for retail and e-commerce.

Jan Doleček

Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.

Jiří Šulc

Code genius overseeing all the new features and functionalities created for you.

Bára Hořejš

Blooming digital marketer and university student influenced by international environment with passion for writing and brand-awarness. Always seeking new solutions and exploring technology.

Ondřej Pexa

The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.