Results for Retail

Push vs. Pull Marketing: Understanding the Key Differences

Push and pull marketing are two basic strategies for reaching customers. Each has advantages at different stages of the customer journey. In this article, we’ll look at these approaches, their benefits, and how to combine both strategies for the best results. WHAT ARE THE DIFFERENCES? Push marketing is all about actively promoting products to customers….

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How to Build a Tiered Loyalty Program with CareCloud

Loyalty programs have always been a great tool for increasing revenue and building long-term relationships with customers. In this blog post, we will show you one example of what a loyalty program can look like and explain how to set it up step by step in the CareCloud platform. INTRODUCING THE PROGRAM We will create…

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Build a Solid Flash Sale Strategy to Boost Your Revenue

When managed well, flash sales can be a very profitable addition to business strategy. Using proven best practices, you can maximize their uplift and reduce the risks associated with them. Time to get that revenue boost. SUPPORT REVENUE STREAM WITH FLASH SALES Brands occasionally engage in flash sales for added revenue. These are perfect opportunities…

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The Definitive Guide to Personalization by CareCloud

Personalization is not only profitable but also necessary. Master it using CareCloud to maximize CLV, revenue, and conversion. Deliver unique experience and benefit from deep customer relationships. PERSONALIZATION AS PRACTICE As a marketing buzzword, personalization promises huge profits and game-changing opportunities. But in most cases, brands limit personalization to addressing customers by their name. Needless…

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Discover 3 Overlooked Automations to Supercharge Revenue

Extra profit sounds nice, especially if you won’t have to work for it. Current marketing technology allows you to set up various automations that reduce workload and engage customers. Discover some of the underestimated automation workflows to drive revenue, CLV, or purchase frequency. EXPAND AUTOMATION All automations can be profitable, no matter how rare. You…

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5 Effective Discount Strategies to Boost Sales

Discounts make customers happy and motivate them to purchase more. Implementing strategic discounts can boost sales, increase customer satisfaction, and strengthen brand loyalty. Here are five proven discount strategies. BUY ONE AND GET ONE FREE/DISCOUNTED Offering a complimentary or discounted item with a purchase increases perceived value. It boosts customers’ satisfaction with the purchase and…

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Do Not Miss These 2024 Marketing Trends

As the end of the year approaches, it’s time to see which 2024 trends dominated the marketing world and how profitable they can be. Let’s talk emailing, AI, personalization, and how CareCloud responds to the evolving marketing landscape. WHAT TRENDS ARE WORTH FOLLOWING? The year 2024 introduced new marketing trends while developing the existing ones….

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Design Unforgettable Holiday Campaigns with CareCloud

Each major holiday is a business opportunity for increased sales, retention, and AOV. Therefore, supercharging your digital marketing content has to become a top priority. Create festive, engaging, and profitable marketing content with CareCloud. SPECIAL OPPORTUNITY: SPECIAL CARE  There are several crucial milestones each year to significantly ramp up profits, earn customer loyalty, and build…

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Drive Conversion and Retention with Drip Campaigns

Drip campaigns are a must-have to grow conversion and retention rates. They motivate the first purchase and can even lead customers to loyalty. Take a tour through drip campaign basics with CareCloud as your guide. DRIP CAMPAIGNS FUNDAMENTALS Whether you sell beauty products, fashion, or electronics products, you must patiently motivate potential customers. You can’t…

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Just One More Level! How to Use Gamification in Loyalty Programs.

Gamification is the go-to word when it comes to loyalty program improvement. It can drive customer engagement and increase retention, but only with enough vision and clever realization. Learn from the best in the business and strive for excellent gamification. GAMIFICATION AND BUSINESS Remember the feeling of winning a game of cards? Or absolutely smashing…

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MEET OUR AUTHORS

Who creates tips for you?

Miloslav Pexa

Hard-working visionary focused on providing the best possible customer experiences.

Sabina Bednářová

Talented copywriter with a knack for creating interesting and engaging content.

Vladimír Stříteský

Business-oriented expert on Automation, CDP, and data management for retail and e-commerce.

Jan Doleček

Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.

Jiří Šulc

Code genius overseeing all the new features and functionalities created for you.

Bára Hořejš

Blooming digital marketer and university student influenced by international environment with passion for writing and brand-awarness. Always seeking new solutions and exploring technology.

Ondřej Pexa

The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.