Tipy a triky pro správu vztahů se zákazníky
Získejte nový drajv pro chytřejší zpracování zákaznických dat a zlepšování vztahů s vašimi zákazníky. Některé tipy jsou k dispozici pouze v angličtině.
Omnichannel vs. Multichannel: They May Sound the Same, but the Differences Are Crucial
Even though both focus on customers, the main goals and practices of omnichannel and multichannel differ. Read the article and learn how to give your customers the best shopping experience. OMNICHANNEL BASICS Omnichannel is a strategy that allows you to communicate with customers without limits. It deals with many connected channels (POS, mobile app, e-shop)…
Become the King of Abandoned Cart Automation
Transform one of the most common marketing processes into a purchase-saving powerhouse. Using CDP & CRM CareCloud’s state-of-the-art automation capabilities, email campaign designer, and customer data collection, you can design abandoned cart messages with personalized, omnichannel logic. ABANDONED CART RETURNS, STRONGER THAN EVER Anyone working in e-commerce or marketing knows their abandoned cart messages. Oftentimes…
Retention Marketing: Why Is It So Important for Your Business
Having loyal customers who return to your store and purchase again is crucial. Learn how customer retention can help you with it, how to calculate it, and which activities can help with retention marketing the most. WHAT IS RETENTION MARKETING? Retention is the percentage of customers that stay with you for a time period. The…
CareCloud Is the Best CDP for the Pharma Industry. Here’s Why.
With 15 years of experience and thousands of implemented pharmacies across the EU, CDP & CRM CareCloud proves time and again to be the ideal solution for pharma. It is wired for the needs of pharmacists and pharma e-shops alike. Attuned to the industry’s specifications, CareCloud can handle prescriptions, contraindications, and diverse pharma regulations. It…
Master A/B Testing and Push Your Marketing Further
A/B testing presents a profound method of improving your marketing campaigns and ads. Split your audience and distribute alternative campaign versions to see which performs better. Optimize your marketing output step-by-step and reach higher conversion rates. UNCERTAINTY HURTS PROFITS In order to maximize conversion rates, you need to consistently improve your campaigns, whether large-scale or…
Zero-Party Data Gives Your Customers the Privacy They Want: Learn How
The end of third-party cookies is coming. Most companies will no longer be able to collect new customer data online. The only chance to mitigate the impact and create strong customer relationships is with zero-party data. Give your customers the privacy they expect while retaining the possibility to personalize communication and product offers. THE BASICS…
Master Your Emailing with These 5 No-Nonsense Tips
Emailing is perhaps easy to learn but tough to master. As one of the most common digital marketing tools, it will become your bread and butter, and finding a way to engage customers with it will be a painstaking journey. And though we cannot give you a certified cure-all, we will try our best to…
Understand the Difference between CRM and CDP
Find out the specific uses of CRM and CDP systems. While both systems are focused on the customer, each is quite different. In this article, you will find the main characteristics of CRM and CDP and a practical tip at the end that can significantly affect your sales, increase your revenues, and reduce costs. THE…
Omnichannel – a Buzzword or a Viable Strategy?
Despite its almost mythical status, omnichannel can be a viable strategy, and CDP & CRM CareCloud is ready for its implementation. With core functionalities, such as Marketing Automation, Campaigns & Segmentation, or Analysis & Reporting, CareCloud can help you massively increase revenue, customer engagement, and retention. The article will present possible omnichannel strategy solutions supplied…
Why Do Email Campaigns End Up in Trash?
Stop sending one email campaign to every customer. Learn what your customers wish and need. Enhance your marketing and provide unique personal experiences for your customers. WHY THE USUAL PRACTICE IS NOT ENOUGH Most companies these days send newsletters. The expected routine is to create just one version and send it to every customer. But…
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Blooming digital marketer and university student influenced by international environment with passion for writing and brand-awarness. Always seeking new solutions and exploring technology.
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