Results for Jan Doleček
Marketing Psychology: Mind-bending Actionable Tips that Supercharge Conversions
Marketing and psychology go hand in hand. To drive retention and boost sales, you have to understand your customers’ mindsets and adapt your strategy accordingly. This article will show you a few marketing psychology tricks and how to leverage them for your brand. PUT MARKETING PSYCHOLOGY INTO PRACTICE Being a marketer means knowing your psychology:…
Step-by-Step Guide: Back-to-School Campaign
Back-to-school campaigns only work when they target the right audience at the right time. This tutorial will show you effective email design, custom segmentation, optimizing send times, and campaign analysis. BACK-TO-SCHOOL BASICS Every year, during August and September, you have the perfect opportunity to increase revenue quickly: the back-to-school campaign. Still, to create a profitable…
CareCloud for Shoptet: Start Retention Marketing on Your Online Store
We’ve made top-tier marketing tools available for even the smallest e-commerce store. With the exclusive CareCloud add-on for Shoptet, you’ll get email marketing, automated communication, reporting, and the expertise of our specialists. All within a week, with no barriers or risks. CARECLOUD ON YOUR SHOPTET WITHIN A WEEK Today, the vast majority of profit comes…
3 Mistakes in Customer Journey That Cost You Profit
Orchestrating a seamless and exciting customer journey is the true test of the brand’s profitability. Avoid these common mistakes and retain loyal and valuable customers. Each customer journey is a story; make it a happy one. FROM PURCHASE TO LOYALTY Investing resources in acquisition is far more costly than retention. Moreover, repeat customers make up…
We Released a New Visual Theme for CareCloud — GlassMorph Crystal
We are excited to show you a brand new visual experience on the CareCloud platform. GlassMorph Crystal is perfect for dark-mode users who appreciate a striking yet elegant interface. Just take a look at our showcase. THE NEW FACE OF CARECLOUD PLATFORM We are expanding ways to personalize the CareCloud experience with a reworked visual…
3.1.14 GlassMorph Crystal Theme, Send Frequency Control, Segment Group Selection, New MA Node
GlassMorph Crystal Theme Discover a fresh new way to experience the CareCloud platform with GlassMorph Crystal. Aimed at dark-mode users, this modern visual theme combines sleek design with clarity. Rich dark purple tones, smooth transitions, and white font create a premium look that feels both elegant and innovative. GlassMorph Crystal automatically activates after sunset by…
Motivate Customers to Grow Their Membership with an Easy Automation
Create an automated campaign that motivates customers toward reaching a higher membership level. If the customer hesitates, send them a custom reward as the last “push”. This tutorial maps out the entire process, from email design to automation. BUILDING LOYALTY WITH AUTOMATION Membership levels are an important part of loyalty management. With higher levels, customers…
A Guide to Clean and Actionable Customer Data
Customer data is the lifeblood of digital marketing, but it only works when it is clean, normalized, and up to date. Several issues can arise during the gathering phase, damaging your automation, campaign performance, or analysis. Learn how to overcome them with CareCloud. MARKETING NEEDS DATA TO THRIVE As the most valuable digital asset in…
Pharma Profit Wrapped Up: What’s New in the Pharma Industry?
The biggest Czech pharma event just finished, and we have a lot to discuss. The full-day program left us with tremendous know-how from leading pharma experts. As a Golden Partner, we presented on the concept of smart pharmacies and loyalty management. A DEFINITIVE EVENT FOR PHARMACISTS AND DISTRIBUTORS On 23 April, the AquaPalace Hotel in…
3.1.13 Dynamic Product Parameters, Address-Imported Audiences, Recalculating Audience
Dynamic Product Parameters Our Email Designer got another tweak. When including products in the email template, you can now choose static or dynamic values. With dynamic values, you will ensure that every product attribute is up to date when the campaign is sent. This is especially important when creating email templates well in advance. Imported…
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