Results for Jan Doleček

Web Overlays: A New App That Transforms Customers’ Web Experience

Engage customers while they browse your website or online shop, and personalize their experience. With Web Overlays, you can deliver relevant upsells, exclusive rewards, or effective onboarding. Increase web engagement with a brand new channel. BUILD THE PERFECT WEB EXPERIENCE WITH WEB OVERLAYS Customers make key decisions while browsing an online shop or interacting with…

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3.1.15 Web Overlays App, Account Property Value Node, AI Image & Text Generator in Email Designer

A New Core App: Web Overlays  Our brand-new app will completely transform your web engagement. The Web Overlays app lets you create personalized pop-ups and banners that appear based on customers’ web activity. Motivate customers to enroll in your loyalty program, show them the latest special deal, or alert them to abandoned carts! Make simple…

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Marketing Psychology: Mind-bending Actionable Tips that Supercharge Conversions

Marketing and psychology go hand in hand. To drive retention and boost sales, you have to understand your customers’ mindsets and adapt your strategy accordingly. This article will show you a few marketing psychology tricks and how to leverage them for your brand. PUT MARKETING PSYCHOLOGY INTO PRACTICE Being a marketer means knowing your psychology:…

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Step-by-Step Guide: Back-to-School Campaign 

Back-to-school campaigns only work when they target the right audience at the right time. This tutorial will show you effective email design, custom segmentation, optimizing send times, and campaign analysis. BACK-TO-SCHOOL BASICS Every year, during August and September, you have the perfect opportunity to increase revenue quickly: the back-to-school campaign. Still, to create a profitable…

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CareCloud for Shoptet: Start Retention Marketing on Your Online Store

We’ve made top-tier marketing tools available for even the smallest e-commerce store. With the exclusive CareCloud add-on for Shoptet, you’ll get email marketing, automated communication, reporting, and the expertise of our specialists. All within a week, with no barriers or risks. CARECLOUD ON YOUR SHOPTET WITHIN A WEEK Today, the vast majority of profit comes…

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3 Mistakes in Customer Journey That Cost You Profit 

Orchestrating a seamless and exciting customer journey is the true test of the brand’s profitability. Avoid these common mistakes and retain loyal and valuable customers. Each customer journey is a story; make it a happy one. FROM PURCHASE TO LOYALTY Investing resources in acquisition is far more costly than retention. Moreover, repeat customers make up…

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We Released a New Visual Theme for CareCloud — GlassMorph Crystal

We are excited to show you a brand new visual experience on the CareCloud platform. GlassMorph Crystal is perfect for dark-mode users who appreciate a striking yet elegant interface. Just take a look at our showcase. THE NEW FACE OF CARECLOUD PLATFORM We are expanding ways to personalize the CareCloud experience with a reworked visual…

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3.1.14 GlassMorph Crystal Theme, Send Frequency Control, Segment Group Selection, New MA Node 

GlassMorph Crystal Theme Discover a fresh new way to experience the CareCloud platform with GlassMorph Crystal. Aimed at dark-mode users, this modern visual theme combines sleek design with clarity. Rich dark purple tones, smooth transitions, and white font create a premium look that feels both elegant and innovative. GlassMorph Crystal automatically activates after sunset by…

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Motivate Customers to Grow Their Membership with an Easy Automation

Create an automated campaign that motivates customers toward reaching a higher membership level. If the customer hesitates, send them a custom reward as the last “push”. This tutorial maps out the entire process, from email design to automation. BUILDING LOYALTY WITH AUTOMATION Membership levels are an important part of loyalty management. With higher levels, customers…

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A Guide to Clean and Actionable Customer Data

Customer data is the lifeblood of digital marketing, but it only works when it is clean, normalized, and up to date. Several issues can arise during the gathering phase, damaging your automation, campaign performance, or analysis. Learn how to overcome them with CareCloud. MARKETING NEEDS DATA TO THRIVE As the most valuable digital asset in…

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MEET OUR AUTHORS

Who creates tips for you?

Miloslav Pexa

Hard-working visionary focused on providing the best possible customer experiences.

Sabina Bednářová

Talented copywriter with a knack for creating interesting and engaging content.

Vladimír Stříteský

Leading expert on loyalty programs, automation, and retention marketing, specializing in retail, hospitality, and e-commerce.

Jan Doleček

Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.

Jiří Šulc

Code genius overseeing all the new features and functionalities created for you.

Ondřej Pexa

The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.