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Engage customers while they browse your website or online shop, and personalize their experience. With Web Overlays, you can deliver relevant upsells, exclusive rewards, or effective onboarding. Increase web engagement with a brand new channel.

BUILD THE PERFECT WEB EXPERIENCE WITH WEB OVERLAYS

Customers make key decisions while browsing an online shop or interacting with a website. Keeping these channels alive and responsive is key to strong conversions and an immersive customer experience (CX).

With the new Web Overlays app, we can interact with visitors at exactly the right moment using banners, pop-ups, slide-ins, embedded messages, and other on-site content. Combined with CareCloud’s data capabilities, Web Overlays become an integral part of your omnichannel strategy.

GET STARTED WITH WEB OVERLAYS

On the surface, the Web Overlays designer feels similar to creating an email or SMS campaign. Without any coding or programming, you can design pop-ups, banners, and modal windows in an easy drag-and-drop interface. Add images, use personalized variables, and recommend products!

The true mastery of web overlays is in making them appear to the right visitor at the right time! Filter specific audiences in CareCloud and trigger different web banners for them. Welcome newcomers with well-placed CTAs, send tailored products to loyal customers, or encourage hesitant buyers to make a purchase with a unique discount. 

For example, you can set a web layer to appear only after customers have browsed three products in the same category, or after a set period of time. You can design a “Welcome Back” reward pop-up to appear for customers who logged in after a long time. Moreover, you can combine data from the Customer Engagement app (which tracks customer web activity) to further personalize banners based on customers’ ongoing web activity.

Let’s take a look at some of the basic uses of the Web Overlays app.

GROW YOUR MARKETING DATABASE

One of the most common use cases is acquiring new newsletter subscribers.

Instead of displaying the same sign-up form to every visitor, you show an overlay only to customers who have not yet subscribed. To increase conversions, offer a welcome voucher or bonus loyalty points to start with.

Once the customer submits the form, the collected data can immediately trigger an automated workflow that sends a welcome email, a drip campaign, or an onboarding series.

INCREASE AVERAGE ORDER VALUE

Web overlays can also help us increase basket value without interrupting the shopping experience.

When customers browse a product detail page, we can recommend complementary products that naturally fit their purchase. If they add an item to the cart, we can display additional accessories, premium alternatives, or frequently purchased products before they complete the order.

You can grow order value by recommending products to reach the minimum cart value for free shipping or product samples. Because recommendations are shown during the checkout process, they remain highly relevant and just in time for the highest chance at conversion.

MOTIVATE CUSTOMERS TO JOIN THE LOYALTY PROGRAM

With a single CTA banner, you can introduce first-time visitors to your brand loyalty program and briefly highlight its benefits. Rather than overwhelming visitors with multiple messages, we can display only the information most relevant to their current stage in the customer journey.

Customers registered in your loyalty program are likely to spend more and stay engaged with your brand. Also, when a customer registers, you can personalize all the following communication with tailored products and offers.

REDUCE CART AND WEBSITE ABANDONMENT

Not everyone leaves the site dissatisfied. Visitors can get carried away quickly: A distraction, an interruption, or just a mis-click.

When a customer is about to exit the website, display a final overlay encouraging them to stay. This may include a reminder about items left in the shopping cart, an invitation to subscribe to newsletters, or a limited-time incentive for completing the purchase.

These small interventions can significantly improve conversion rates without requiring additional marketing campaigns. Nevertheless, be careful not to overwhelm or aggravate customers. 

WEB OVERLAYS JOINS CARECLOUD

The Web Overlays app is a natural extension of our existing channels. You can create long-form email content to retain and engage customers between purchases, send push and SMS to quickly send flash sale alerts, and design web overlays to enhance customers’ experience while browsing your e-shop, all part of an interconnected ecosystem.

CareCloud apps use a common interface, share data, and collaborate to create a true omnichannel communication that nurtures each customer individually. To create lasting, valuable relationships, you have to go the extra mile.

The Web Overlays app is a perfect addition that drives growth in AOV, conversion rates, revenue, and subscription rates.