Tips & Tricks for customer data management
Get an extra boost for smart customer data processing and customer relationship enhancement
The Importance of SPF, DMARC, and DKIM for Sender Reputation
SPF, DKIM, and DMARC are key email authentication methods that prevent spam and other fraudulent emails. Including DKIM and SPF records in your emails, as well as DMARC policy, allows you to send email marketing without ending up in spam. PROTECT YOUR SENDER’S REPUTATION Every day, email inbox providers filter out millions of malicious messages….
How to Reduce Customer Churn with Automation: A Step-by-Step Guide
Are your customers slipping away? This guide shows how to reduce churn through segmentation, personalization, and automation. Follow our step-by-step guide to create your own win-back workflow and re-engage customers before it’s too late. WHEN CHURN BECOMES A CHALLENGE For the purpose of this article, we will use a fictional brand, Swiftmotion, a retailer of…
Padroneggiate i dati dei vostri clienti e trasformate il vostro marketing
Today’s marketing revolves around retaining loyal customers through personalized communication and automation. To power these marketing efforts, you have to collect relevant data. This article will describe the different types of customer data and how to obtain it. TODAY’S MARKETING FOCUS In the current marketing climate, brands are shifting their strategies to focus on existing customers…
CareCloud nel 2025: Nuove partnership, app per il coinvolgimento dei clienti e ottimizzazione dei sistemi
The year 2025 marked a significant branching out. CareCloud enhanced its functionalities, unveiled a new app, forged new partnerships, and expanded its reach by exhibiting at major industry events. Let’s take a look at our 2025 milestones. FOCUS ON THE CUSTOMER, NOT TRENDS CareCloud’s 2025 story was one of steady innovation supported by practical, real-world…
Samoška 2026: cosa è successo, cosa è stato importante e cosa succederà per il retail tradizionale
Samoška again lived up to its reputation as the defining event for Czech and Slovak traditional retail. Held on 27–28 January in Olomouc, the two-day congress brought together store owners, suppliers, distributors, and technology partners to share know-how, discuss challenges, and build connections across the retail ecosystem. RETAILERS FACE NEW CHALLENGES TOGETHER The Samoška congress…
E-mail Marketing: Una metodologia guidata dai dati per progettare, gestire e ottimizzare le prestazioni delle campagne
The aim of this article is to present a comprehensive methodological framework for systematically designing, implementing, and optimizing email campaigns with an emphasis on measurable business results, long-term performance sustainability, and a consistent customer experience. Email marketing has long been a stable and highly effective digital communication tool. Nevertheless, in an increasingly competitive environment of…
Progettate un premio indimenticabile per l'anniversario con CareCloud
Boost average order value and retention rate with an automated Anniversary Reward. Personalize the reward by using loyalty data and CareCloud apps. Our in-depth tutorial guides you through the entire process on the CareCloud platform, from email templates to rewards and automated logic. REWARD LOYAL CUSTOMERS How do you boost customer loyalty besides the usual…
3.1.12 A/B Testing in Reward Recommendation, New Recommendation Models, Expanded Image Upload in Email Designer
A/B Testing: Reward Recommendation We’ve introduced a new possibility to gradually optimize campaigns. Now, you can set up A/B tests to see which model of reward recommendation works the best. Simply divide the audience by percentage and set up a different recommendation model for each portion. In the “Recommended rewards report,” you can then see…
Samoška 2026 Is the Definitive Event for Traditional Retail
If classic retail is your passion, Samoška is the event for you. The ultimate conference for Czech and Slovakian traditional retail offers inspiration, innovation, and networking. CareCloud attends the event as a partner. We’re looking forward to seeing you. WHEN TRADITIONAL RETAIL COMES TOGETHER Samoška is one of the major gatherings of Czech and Slovak…
The Ultimate Guide to Omnichannel Loyalty Program
Building customer loyalty is now more challenging than ever. Luckily, omnichannel loyalty programs offer a game-changing solution. It increases customer retention, boosts sales, and creates meaningful relationships. Let’s explore how omnichannel loyalty transforms the customer journey. REAL-TIME LOYALTY ACTION Omnichannel loyalty programs empower brands to create seamless, engaging customer experiences, fostering stronger relationships. As McKinsey…
The Invisible Customer Experience in Retention Marketing
At Retail in Detail 2025, I presented on the shortcomings of customer experience (CX) in Czech retention marketing and explored strategies to overcome them. We discussed personalization, AI, online marketing, and why traditional newsletters are no longer sufficient. THE SITUATION IN CZECH RETAIL Approximately 95% of marketing emails get deleted by customers because they are…
MEET OUR AUTHORS
Who creates tips for you?
Hard-working visionary focused on providing the best possible customer experiences.
Talented copywriter with a knack for creating interesting and engaging content.
Leading expert on loyalty programs, automation, and retention marketing, specializing in retail, hospitality, and e-commerce.
Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.
Code genius overseeing all the new features and functionalities created for you.
The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.