Tips & Tricks for customer data management
Get an extra boost for smart customer data processing and customer relationship enhancement
The Importance of SPF, DMARC, and DKIM for Sender Reputation
SPF, DKIM, and DMARC are key email authentication methods that prevent spam and other fraudulent emails. Including DKIM and SPF records in your emails, as well as DMARC policy, allows you to send email marketing without ending up in spam. PROTECT YOUR SENDER’S REPUTATION Every day, email inbox providers filter out millions of malicious messages….
Common Marketing Mistakes That Drive Customers Away and How to Avoid Them
Customers expect personalized experiences. However, many companies still fall into common traps — delivering generic campaigns and irrelevant recommendations. Let’s explore the three most common mistakes that can harm customer relationships. CAMPAIGNS TARGETING EVERYONE (AND NO ONE) One of the most obvious mistakes is sending out marketing campaigns that are too broad. Customers can quickly…
Develop an Awesome Email Strategy with CareCloud
Email marketing outperforms other channels thanks to its cost-effectiveness. Still, many marketers underestimate proper planning and don’t realize the full potential of the channel. Use these helpful tips to set your email strategy right and create a marketing powerhouse. NEVER OUT OF FASHION As far as cost-effective marketing channels go, email still has no equal….
3.1.09 Stamper, Assigning Purchases, Event Widget
Stamp Campaigns We have announced a new feature to the loyalty engine: Stamp campaign! In this classic loyalty scheme, you can assign rewards for a certain number of purchases. Set the validity period, spending content requirements, number of stamps, and other options to create your brand-unique loyalty program. Build customer relationships with this accessible and…
Increase Retention Rate with NPS Workflow: Step-by-Step Tutorial
Every brand gets a low NPS (Net Promoter Score) rating from time to time, but can still retain customers and build CLV. Automate low NPS response to drive your success. This tutorial shows you the whole process, from the apology e-mail and voucher design to workflow logic. NPS RESPONSE: THE PROCESS Our use case features…
Push vs. Pull Marketing: Understanding the Key Differences
Push and pull marketing are two basic strategies for reaching customers. Each has advantages at different stages of the customer journey. In this article, we’ll look at these approaches, their benefits, and how to combine both strategies for the best results. WHAT ARE THE DIFFERENCES? Push marketing is all about actively promoting products to customers….
How to Build a Tiered Loyalty Program with CareCloud
Loyalty programs have always been a great tool for increasing revenue and building long-term relationships with customers. In this blog post, we will show you one example of what a loyalty program can look like and explain how to set it up step by step in the CareCloud platform. INTRODUCING THE PROGRAM We will create…
Build a Solid Flash Sale Strategy to Boost Your Revenue
When managed well, flash sales can be a very profitable addition to business strategy. Using proven best practices, you can maximize their uplift and reduce the risks associated with them. Time to get that revenue boost. SUPPORT REVENUE STREAM WITH FLASH SALES Brands occasionally engage in flash sales for added revenue. These are perfect opportunities…
How to Create A Drip Campaign in CareCloud: Step-by-Step Instructions
Present your product in the best light with a drip campaign! This tutorial will guide you through a welcome drip campaign from start to finish. Learn to create email templates, discount vouchers, and complete automation workflows. Convert new subscribers into loyal customers with CareCloud! DRIP CAMPAIGN BASICS Sometimes, one email is not enough to engage…
3.1.08 External App Interface, Two-Factor Authentication, Domain Verification Check
External Apps Interface We have reworked the entire interface when adding new external apps. With a more intuitive design, CareCloud can easily integrate with any e-shop, POS, app, or customer support. Create a unified network of interconnected systems with CareCloud as the center. Two-Factor Authentication We implemented two-factor authentication to ensure secure and authorized access to…
Optimize CTR and Perform Emailing Wonders with CareCloud
Open rates are done. Email CTR is a far more reliable indicator of campaign success. Optimize it any chance you get: Grow a healthy emailing practice with CareCloud Email Designer, A/B Testing, and an analysis app. THE CLICKS THAT MATTER Today, the open rate is hardly relevant for campaign analysis. People may open the email,…
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Business-oriented expert on Automation, CDP, and data management for retail and e-commerce.
Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.
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Blooming digital marketer and university student influenced by international environment with passion for writing and brand-awarness. Always seeking new solutions and exploring technology.
The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.