Tips & Tricks for customer data management
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The Importance of SPF, DMARC, and DKIM for Sender Reputation
SPF, DKIM, and DMARC are key email authentication methods that prevent spam and other fraudulent emails. Including DKIM and SPF records in your emails, as well as DMARC policy, allows you to send email marketing without ending up in spam. PROTECT YOUR SENDER’S REPUTATION Every day, email inbox providers filter out millions of malicious messages….
E-mail Marketing: A Data-Driven Methodology for Designing, Managing, and Optimizing Campaign Performance
The aim of this article is to present a comprehensive methodological framework for systematically designing, implementing, and optimizing email campaigns with an emphasis on measurable business results, long-term performance sustainability, and a consistent customer experience. Email marketing has long been a stable and highly effective digital communication tool. Nevertheless, in an increasingly competitive environment of…
Design an Unforgettable Anniversary Reward with CareCloud
Boost average order value and retention rate with an automated Anniversary Reward. Personalize the reward by using loyalty data and CareCloud apps. Our in-depth tutorial guides you through the entire process on the CareCloud platform, from email templates to rewards and automated logic. REWARD LOYAL CUSTOMERS How do you boost customer loyalty besides the usual…
3.1.12 A/B Testing in Reward Recommendation, New Recommendation Models, Expanded Image Upload in Email Designer
A/B Testing: Reward Recommendation We’ve introduced a new possibility to gradually optimize campaigns. Now, you can set up A/B tests to see which model of reward recommendation works the best. Simply divide the audience by percentage and set up a different recommendation model for each portion. In the “Recommended rewards report,” you can then see…
Samoška 2026 Is the Definitive Event for Traditional Retail
If classic retail is your passion, Samoška is the event for you. The ultimate conference for Czech and Slovakian traditional retail offers inspiration, innovation, and networking. CareCloud attends the event as a partner. We’re looking forward to seeing you. WHEN TRADITIONAL RETAIL COMES TOGETHER Samoška is one of the major gatherings of Czech and Slovak…
The Ultimate Guide to Omnichannel Loyalty Program
Building customer loyalty is now more challenging than ever. Luckily, omnichannel loyalty programs offer a game-changing solution. It increases customer retention, boosts sales, and creates meaningful relationships. Let’s explore how omnichannel loyalty transforms the customer journey. REAL-TIME LOYALTY ACTION Omnichannel loyalty programs empower brands to create seamless, engaging customer experiences, fostering stronger relationships. As McKinsey…
The Invisible Customer Experience in Retention Marketing
At Retail in Detail 2025, I presented on the shortcomings of customer experience (CX) in Czech retention marketing and explored strategies to overcome them. We discussed personalization, AI, online marketing, and why traditional newsletters are no longer sufficient. THE SITUATION IN CZECH RETAIL Approximately 95% of marketing emails get deleted by customers because they are…
Step-by-Step Guide: Launching a Christmas Campaign with Email, SMS, and Push
The holiday season is the perfect moment to reach customers with gift ideas and exclusive offers. This tutorial shows how to plan a multi-channel Christmas campaign with email, SMS, and push notifications. Drive engagement, inspire purchases, and make your brand stand out with CDP & CRM CareCloud. PLANNING YOUR CAMPAIGN Blossara, a fictional cosmetics brand,…
Learn How CareCloud Improves Your Retail Chain
CareCloud has decades of experience in brick-and-mortar, which makes us the optimal CDP solution for physical retail stores. Using the latest customer data solutions and various marketing tools, you can enrich the in-store customer experience and grow your revenue. PHYSICAL STORES ARE HERE TO STAY Despite e-commerce’s growing popularity, physical stores remain strong. According to…
Automate Email Warm-ups with CareCloud: Step-by-Step Instructions
Win your customers back with re-engagement campaigns! You can warm up cold customers and revive profitable relationships by using CareCloud email designer, customer data insights, attractive incentives, and automated workflows. Our guide will lead you through the whole process. WINNING BACK CUSTOMERS WITH AUTOMATION Brands must avoid high customer churn by carefully nurturing relationships, engaging…
With Retail in Detail behind Us, Here’s What We Learned
Cozy, but insightful — that’s how we’d describe Retail in Detail 2025: CX + AI = ❤️, hosted by Blue Events. With a full day of lectures, discussions, and exhibitions, this event brought together retailers from all over the Czech Republic. What did we learn? HOW TO IMPROVE CUSTOMER EXPERIENCE? Retail in Detail proved one…
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Who creates tips for you?
Hard-working visionary focused on providing the best possible customer experiences.
Talented copywriter with a knack for creating interesting and engaging content.
Leading expert on loyalty programs, automation, and retention marketing, specializing in retail, hospitality, and e-commerce.
Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.
Code genius overseeing all the new features and functionalities created for you.
The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.