Suggerimenti e trucchi per CareCloud CDP

Customers will stick around if you show them the product is worth it. The onboarding is ideal for driving loyalty, increasing CLV, and building brand recognition. Capitalize on onboarding through smart automation and personalization.

ONBOARDING — THE FIRST STEP TO RETENTION

Onboarding teaches customers about your brand and promotes first and subsequent purchases. But it can be much more. It can also show your brand’s core values and inspire loyalty.

You don’t want customers who buy once and then leave. Every customer counts. Approach them as “business partners” — provide the information, gifts, and rewards they deserve.

PROMOTE FIRST PURCHASE

Online shoppers may register but don’t finish the purchase. Create a segment for the registered but uncertain customers and build an onboarding workflow for them. 

To start, you can use the simple “Welcome” workflow. It incentivizes the first purchase with a lucrative time-limited discount. The automation workflow is triggered immediately after registration by sending a welcome email. Periodically, you can add email and SMS reminders to motivate the purchase.

PRESENT YOUR PRODUCT 

A drip campaign is a great way to introduce your product while promoting purchases. Take your future customers through an exciting journey with helpful insight, use cases, or tutorials.

In several emails, you welcome potential customers, then send a practical use case, product specifics, a useful tutorial, or referrals from top users. Go for 3-day waiting periods between messages, depending on the product.

The first few emails shouldn’t promote sales but build trust and genuine interest in the product. Only when the customer is fully introduced (after 3-4 messages) do you send a purchase CTA.

ONBOARDING AS A DATA-GATHERING TOOL

Zero-party strategy is becoming increasingly popular as the safest method for collecting customer data. Since the customer willingly sends you their data, you’ll know they are genuinely interested in your brand.  

Add profile completion options to your onboarding and voucher incentives for completed profiles. That way, you’ll gain additional customer data for product recommendations and automation.

In light of recent GDPR and data privacy restrictions, the best approach is to combine zero-party and first-party data strategies.

YOU GET ONE CHANCE AT FIRST IMPRESSION

If you need to build a strong customer-brand relationship, onboarding is your go-to strategy. Familiarize your customers with your brand, motivate them to purchase, and build brand awareness.

CDP & CRM CareCloud takes onboarding seriously. It offers out-of-the-box onboarding workflows to get you started. Use them as a springboard to create your own automations that better fit your product. Soon, you’ll design flawless workflows to engage customers.