Results for Loyalty

From Acquisition to Loyalty: The Power of Customer Retention

Unlock the secrets to customer retention success with our comprehensive guide. Discover the essential metrics and strategic insights needed to retain loyal customers, boost marketing efficiency, and increase brand support.  THE POWER OF CUSTOMER RETENTION Acquiring new customers is pricy — up to five times more expensive than retaining existing ones. Analyzing customer retention metrics…

VIEW MORE

CareCloud’s Customer Account Properties: A Practical Guide to Efficient Use

Gathering customer data helps personalize communication and streamline marketing campaigns. With CareCloud, you can add customer account properties tailored to your brand’s specific needs. In this article, we will guide you through the setup process and show you how to effectively use them in practice. INTRODUCING THE BRAND CareCloud provides a standard set of customer…

VIEW MORE

Create Welcome Emails That Convert Newcomers Into Customers 

You have only one chance to make a good first impression. Welcome emails serve as your brand’s first contact with the customer, showing a huge potential to engage and convert. Build customer relationships from day one with these best practices. WELCOME CUSTOMERS TO YOUR BRAND  When a customer subscribes or registers for your newsletter, you…

VIEW MORE

Common Marketing Mistakes That Drive Customers Away and How to Avoid Them

Customers expect personalized experiences. However, many companies still fall into common traps — delivering generic campaigns and irrelevant recommendations. Let’s explore the three most common mistakes that can harm customer relationships. CAMPAIGNS TARGETING EVERYONE (AND NO ONE) One of the most obvious mistakes is sending out marketing campaigns that are too broad. Customers can quickly…

VIEW MORE

Push vs. Pull Marketing: Understanding the Key Differences

Push and pull marketing are two basic strategies for reaching customers. Each has advantages at different stages of the customer journey. In this article, we’ll look at these approaches, their benefits, and how to combine both strategies for the best results. WHAT ARE THE DIFFERENCES? Push marketing is all about actively promoting products to customers….

VIEW MORE

How to Build a Tiered Loyalty Program with CareCloud

Loyalty programs have always been a great tool for increasing revenue and building long-term relationships with customers. In this blog post, we will show you one example of what a loyalty program can look like and explain how to set it up step by step in the CareCloud platform. INTRODUCING THE PROGRAM We will create…

VIEW MORE

Build a Solid Flash Sale Strategy to Boost Your Revenue

When managed well, flash sales can be a very profitable addition to business strategy. Using proven best practices, you can maximize their uplift and reduce the risks associated with them. Time to get that revenue boost. SUPPORT REVENUE STREAM WITH FLASH SALES Brands occasionally engage in flash sales for added revenue. These are perfect opportunities…

VIEW MORE

How to Create A Drip Campaign in CareCloud: Step-by-Step Instructions

Present your product in the best light with a drip campaign! This tutorial will guide you through a welcome drip campaign from start to finish. Learn to create email templates, discount vouchers, and complete automation workflows. Convert new subscribers into loyal customers with CareCloud! DRIP CAMPAIGN BASICS Sometimes, one email is not enough to engage…

VIEW MORE

Running an Email Campaign in CareCloud: From Setup to Results

Email campaigns are a key part of any marketing strategy. They can significantly boost sales, strengthen customer relationships, and enhance loyalty. In this blog post, we’ll guide you step by step through the process of setting up a successful email campaign in CDP & CRM CareCloud. INTRODUCTION In this use case, we will focus on…

VIEW MORE

Brewing Success: The Impact of Loyalty Programs in Today’s Café Culture

In the café landscape, staying ahead means more than just making great coffee. Implementing a robust loyalty program will transform occasional visitors into loyal patrons, boost marketing results, and foster lasting customer relationships. SUCCESS THROUGH LOYALTY The coffee shop industry is booming, with new businesses popping up on every corner, creating huge competition. Staying ahead…

VIEW MORE

MEET OUR AUTHORS

Who creates tips for you?

Miloslav Pexa

Hard-working visionary focused on providing the best possible customer experiences.

Sabina Bednářová

Talented copywriter with a knack for creating interesting and engaging content.

Vladimír Stříteský

Business-oriented expert on Automation, CDP, and data management for retail and e-commerce.

Jan Doleček

Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.

Jiří Šulc

Code genius overseeing all the new features and functionalities created for you.

Bára Hořejš

Blooming digital marketer and university student influenced by international environment with passion for writing and brand-awarness. Always seeking new solutions and exploring technology.

Ondřej Pexa

The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.