Results for Miloslav Pexa
E-mail Marketing: A Data-Driven Methodology for Designing, Managing, and Optimizing Campaign Performance
The aim of this article is to present a comprehensive methodological framework for systematically designing, implementing, and optimizing email campaigns with an emphasis on measurable business results, long-term performance sustainability, and a consistent customer experience. Email marketing has long been a stable and highly effective digital communication tool. Nevertheless, in an increasingly competitive environment of…
Understand Product Recommendation Types
Recommending the right products in the cart and during checkout is the way to the profitable e-shop. Let’s look at how to get the most from this feature. There are three main recommendation types that we will be talking about. Firstly the history-based recommendation, secondly the cart-based recommendation, and thirdly the trend-based recommendation. Those three…
MEET OUR AUTHORS
Who creates tips for you?
Hard-working visionary focused on providing the best possible customer experiences.
Talented copywriter with a knack for creating interesting and engaging content.
Leading expert on loyalty programs, automation, and retention marketing, specializing in retail, hospitality, and e-commerce.
Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.
Code genius overseeing all the new features and functionalities created for you.
The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.