Tips & Tricks for customer data management
Get an extra boost for smart customer data processing and customer relationship enhancement
The Invisible Customer Experience in Retention Marketing
At Retail in Detail 2025, I presented on the shortcomings of customer experience (CX) in Czech retention marketing and explored strategies to overcome them. We discussed personalization, AI, online marketing, and why traditional newsletters are no longer sufficient. THE SITUATION IN CZECH RETAIL Approximately 95% of marketing emails get deleted by customers because they are…
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Leading expert on loyalty programs, automation, and retention marketing, specializing in retail, hospitality, and e-commerce.
Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.
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The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.