Tips & Tricks for customer data management

Get an extra boost for smart customer data processing and customer relationship enhancement

Three Tips on Customer Segmentation: Supercharge Retention with CareCloud

Segmentation is why your communication engages customers properly, as it is crucial to increasing conversion, CLV, and turnover. Divide customers and send them personalized communication, providing excellent engagement. Discover ways to segment effectively with CareCloud. SEGMENTATION IS A GATEWAY TO PERSONALIZED EXPERIENCE Today, bulk emails or billboards mean diminishing (if any) returns. Each customer is…

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A Step-by-Step Guide: Use RFM Segmentation in Your Campaigns

RFM segmentation offers much more than insight into buyers’ behavior. You can easily integrate it into campaigns to grow your revenue and customer loyalty. This tutorial shows the whole process, including campaign design and RFM analysis. THE POWER OF RFM SEGMENTATION RFM segmentation divides customers into groups based on their transactions: Recency of purchase, Frequency…

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From Acquisition to Loyalty: The Power of Customer Retention

Unlock the secrets to customer retention success with our comprehensive guide. Discover the essential metrics and strategic insights needed to retain loyal customers, boost marketing efficiency, and increase brand support.  THE POWER OF CUSTOMER RETENTION Acquiring new customers is pricy — up to five times more expensive than retaining existing ones. Analyzing customer retention metrics…

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MEET OUR AUTHORS

Who creates tips for you?

Miloslav Pexa

Hard-working visionary focused on providing the best possible customer experiences.

Sabina Bednářová

Talented copywriter with a knack for creating interesting and engaging content.

Vladimír Stříteský

Business-oriented expert on Automation, CDP, and data management for retail and e-commerce.

Jan Doleček

Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.

Jiří Šulc

Code genius overseeing all the new features and functionalities created for you.

Bára Hořejš

Blooming digital marketer and university student influenced by international environment with passion for writing and brand-awarness. Always seeking new solutions and exploring technology.

Ondřej Pexa

The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.