Tips & Tricks for customer data management

Get an extra boost for smart customer data processing and customer relationship enhancement

Unlock the Power of Single Customer View with CDP

The fight for customers is fierce. One of the possible ways to win is through a comprehensive view of customers thanks to data from multiple customer touchpoints – online & offline to create a personalized shopping experience. THE BETTER ONE WINS Single Customer View is a strategic approach to collecting and processing customer data, including…

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Automation Mistakes That Kill Profit

Automation makes marketers’ lives a lot easier. Nevertheless, even this excellent marketing tool can turn sour when mismanaged. The article will cover common mistakes encountered when dealing with automation. MAKE NO MISTAKE, AUTOMATION RULES! Few digital tools have completely transformed marketing like automation. When used well, it substantially decreases workload while supercharging your revenue, customer…

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MEET OUR AUTHORS

Who creates tips for you?

Miloslav Pexa

Hard-working visionary focused on providing the best possible customer experiences.

Sabina Bednářová

Talented copywriter with a knack for creating interesting and engaging content.

Vladimír Stříteský

Leading expert on loyalty programs, automation, and retention marketing, specializing in retail, hospitality, and e-commerce.

Jan Doleček

Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.

Jiří Šulc

Code genius overseeing all the new features and functionalities created for you.

Ondřej Pexa

The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.