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As the end of the year approaches, it’s time to see which 2024 trends dominated the marketing world and how profitable they can be. Let’s talk emailing, AI, personalization, and how CareCloud responds to the evolving marketing landscape.

WHAT TRENDS ARE WORTH FOLLOWING?

The year 2024 introduced new marketing trends while developing the existing ones. Although every brand should build its success independently, keeping up with the current marketing direction pays off. If a trend resonates globally, it might resonate with your audience.

Some of these trends are surprising, while others are highly predictable. We chose those that have the potential to positively transform your digital marketing in 2025.

EMAILING CONSISTENTLY DELIVERS

Email remains the king of ROI, with an average of $36 (and a whopping $45 in retail) per $1 spent. It’s not only cost-effective, but it also builds brand recognition and customer loyalty. While we strongly encourage branching out into an omnichannel strategy, emailing should still be your marketing flagship. 

Nevertheless, your emailing must evolve to meet customers’ rising expectations. Mobile device optimization, dark mode support, personalization variables, and various multimedia formats are absolutely necessary to engage customers in today’s emailing. Thankfully, CareCloud’s Email Designer has all of these and more in a user-friendly interface.

Furthermore, CareCloud’s Marketing Automation lets you create practical workflows, like purchase follow-ups, nurture campaigns, or repeat purchase notifications. Reacting to customers’ habits and actions earns you a higher retention rate. That leads us to the following concept.

PERSONALIZATION IS PROFITABLE WHEN DONE WELL

As Hubspot discovered, 96% of marketers believe personalized experiences lead to repeat purchases. Nevertheless, only 35% of marketers feel their brand provides these experiences. With such a huge room to grow, those who personalize early dominate the market.

Customers simply appreciate brands that understand their needs. Custom greetings in an otherwise generic email won’t attract customers. Personalization means more:

• Offer customer-specific product recommendations based on transaction and product search history.
• Personalize email subjects, preheaders, background images, and even content to suit customers’ preferences.
• Use campaign analysis and RFM segmentation to determine the optimal send frequency.
• Create unique discounts, gifts, and vouchers to attract engaged customers. Distribute the rewards through automated workflows that react to customer actions.

Personalization is limitless and can always boost your profit.

AI STILL A GAMECHANGER

No surprise there: AI is still marketing’s buzzword of the year. According to MarketingHire, 68% of brands already use AI tools daily, mainly for content creation and analysis. But unlike last year, vendors now actually provide unique marketing AI tools to drive revenue, create content, and improve CX.

CareCloud stays up-to-date with current events and provides a set of helpful AI tools:

• Recommendation Engine generates individual product suggestions for every customer.
• AI-driven Audience Recommendation finds the perfect customer base to sell a specific product.
• Send Time Optimization analyses customer communication data and calculates the ideal time to send marketing campaigns.
• Onboarding Assistant guides new CareCloud users in real-time, giving individual advice based on customers’ actions.
• Content Generator generates marketing text, providing you with inspiration to create the most effective campaigns.
• Marketing Advice with Abigail provides seamless analysis and reporting, informing you of the successes and shortcomings of marketing content.

INSPIRED BY TRENDS, LED BY CUSTOMER INSIGHT

This was a portion of major 2024 marketing trends, which are safe to adopt in the following year. Despite an evolving marketing landscape, CareCloud always stays a step ahead to give you the edge before the competition.

We believe that only through data-informed, unified, and streamlined marketing can you build long-lasting customer relationships. Trends may come and go; valuable customers need to stay.

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Cortex, a.s. implements artificial intelligence and machine learning functionalities with the support of European Union funds: