Results for Emailing
E-mail Marketing: A Data-Driven Methodology for Designing, Managing, and Optimizing Campaign Performance
The aim of this article is to present a comprehensive methodological framework for systematically designing, implementing, and optimizing email campaigns with an emphasis on measurable business results, long-term performance sustainability, and a consistent customer experience. Email marketing has long been a stable and highly effective digital communication tool. Nevertheless, in an increasingly competitive environment of…
Design an Unforgettable Anniversary Reward with CareCloud
Boost average order value and retention rate with an automated Anniversary Reward. Personalize the reward by using loyalty data and CareCloud apps. Our in-depth tutorial guides you through the entire process on the CareCloud platform, from email templates to rewards and automated logic. REWARD LOYAL CUSTOMERS How do you boost customer loyalty besides the usual…
3.1.12 A/B Testing in Reward Recommendation, New Recommendation Models, Expanded Image Upload in Email Designer
A/B Testing: Reward Recommendation We’ve introduced a new possibility to gradually optimize campaigns. Now, you can set up A/B tests to see which model of reward recommendation works the best. Simply divide the audience by percentage and set up a different recommendation model for each portion. In the “Recommended rewards report,” you can then see…
The Invisible Customer Experience in Retention Marketing
At Retail in Detail 2025, I presented on the shortcomings of customer experience (CX) in Czech retention marketing and explored strategies to overcome them. We discussed personalization, AI, online marketing, and why traditional newsletters are no longer sufficient. THE SITUATION IN CZECH RETAIL Approximately 95% of marketing emails get deleted by customers because they are…
Step-by-Step Guide: Launching a Christmas Campaign with Email, SMS, and Push
The holiday season is the perfect moment to reach customers with gift ideas and exclusive offers. This tutorial shows how to plan a multi-channel Christmas campaign with email, SMS, and push notifications. Drive engagement, inspire purchases, and make your brand stand out with CDP & CRM CareCloud. PLANNING YOUR CAMPAIGN Blossara, a fictional cosmetics brand,…
Automate Email Warm-ups with CareCloud: Step-by-Step Instructions
Win your customers back with re-engagement campaigns! You can warm up cold customers and revive profitable relationships by using CareCloud email designer, customer data insights, attractive incentives, and automated workflows. Our guide will lead you through the whole process. WINNING BACK CUSTOMERS WITH AUTOMATION Brands must avoid high customer churn by carefully nurturing relationships, engaging…
3.1.11 Email Designer Group Tool, Email Unsubscribe Options
Group Tool Arrange email objects horizontally, such as text, images, or buttons, without the need to create new blocks. With the new Group tool, you can easily order and customize up to four objects! Moreover, you can also choose whether the group wraps or stays in a single line for mobile devices. Unlike with most…
A Step-by-Step Guide: Use RFM Segmentation in Your Campaigns
RFM segmentation offers much more than insight into buyers’ behavior. You can easily integrate it into campaigns to grow your revenue and customer loyalty. This tutorial shows the whole process, including campaign design and RFM analysis. THE POWER OF RFM SEGMENTATION RFM segmentation divides customers into groups based on their transactions: Recency of purchase, Frequency…
Create Welcome Emails That Convert Newcomers Into Customers
You have only one chance to make a good first impression. Welcome emails serve as your brand’s first contact with the customer, showing a huge potential to engage and convert. Build customer relationships from day one with these best practices. WELCOME CUSTOMERS TO YOUR BRAND When a customer subscribes or registers for your newsletter, you…
Automate Restock Reminders: A Step-by-Step Guide
Stay on top of customers’ minds and increase their shopping frequency with regular restock reminders. Our tutorial will guide you through the whole process, from email and reward design to setting up the complete automation workflow. KEEP CUSTOMERS INTERESTED Most brands’ profits come from repeated purchases. An effective strategy lies in reminding customers to buy…
MEET OUR AUTHORS
Who creates tips for you?
Hard-working visionary focused on providing the best possible customer experiences.
Talented copywriter with a knack for creating interesting and engaging content.
Leading expert on loyalty programs, automation, and retention marketing, specializing in retail, hospitality, and e-commerce.
Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.
Code genius overseeing all the new features and functionalities created for you.
The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.