CareCloud CDP Tips & Tricks

CareCloud has decades of experience in brick-and-mortar, which makes us the optimal CDP solution for physical retail stores. Using the latest customer data solutions and various marketing tools, you can enrich the in-store customer experience and grow your revenue.

PHYSICAL STORES ARE HERE TO STAY

Despite e-commerce’s growing popularity, physical stores remain strong. According to Onlinedashers, 80% of all retail sales happen in physical stores, with a growing rate of 18.5%. Essentially, people still prefer brick-and-mortar.

So what are the obvious benefits of physical stores? 

• People are likely to spend more when they can see all the products and try them before making a purchase.
• Your brand establishes its presence not only in a digital space but also physically. A visit to the store is an event in itself.
• The human touch matters. Interaction with helpful, professional staff makes for a memorable customer experience. Moreover, cross-selling and upselling are more likely to succeed with proactive employees.

The apparent question is: Can CareCloud, as a Customer Data Platform, help you enrich the physical store experience? Let’s examine that.

UNIFIED SYSTEM

As a customer data platform, CareCloud collects and stores all customer data in a single, secure database, accessible only to you. All your touchpoints, such as your website, e-shop, store POS, or information kiosk, share this data. The unified data source streamlines basically all processes, making your touchpoints more effective and cooperative.

When a customer registers on your website, the data will be immediately available in your POS. When that same customer browses your information kiosk, their search data will give you insight in real time.

Additionally, automatic data collection minimizes the probability of human error. Do you have another system outside of CareCloud? Don’t worry: CareCloud’s API provides all necessary data to any system you choose.

CROSS-SELLING AND UPSELLING IMPROVEMENT

Increase your chances of successful cross-selling or upselling while the customer is in-store. Thanks to the customer’s entire product search and transaction history, you can make data-informed product recommendations. 

Let’s give an example: A customer comes and picks up his click-and-collect reservation for a power drill. Since the customer entered their credentials during the reservation, a team member views their transaction history and gains insight into the customer’s buying tendencies. 

The team member can cross-sell during the in-store interaction and provide a data-informed recommendation on drill attachments. The customer will appreciate the proactive approach and helpful suggestions and will likely make a purchase.

BRICK-AND-MORTAR WITH CARECLOUD

We believe in the perfect connection between physical stores and digital solutions. In addition to unifying your systems and transforming cross-selling and upselling opportunities, CareCloud provides functionalities and tools to elevate the in-store customer experience further.

• Loyalty management: Establish a loyalty scheme, from tiered to point-based programs. Assign vouchers and discounts, which are automatically redeemed during in-store transactions. There is no need for printed PDF vouchers now!
• Analysis & Reporting: Have a complete overview of your business. Use data-informed insight to build upon your successes and optimize your in-store experience.
• Reservation system: If your brick-and-mortar provides services rather than retail, we have a multipurpose reservation system to suit all your needs. 

CDP & CRM CareCloud is an optimal solution to connect your physical store systems with all other touchpoints. With CareCloud, you can increase loyalty, average order value, and engagement.