Suggerimenti e trucchi per CareCloud CDP

Each major holiday is a business opportunity for increased sales, retention, and AOV. Therefore, supercharging your digital marketing content has to become a top priority. Create festive, engaging, and profitable marketing content with CareCloud.

SPECIAL OPPORTUNITY: SPECIAL CARE 

There are several crucial milestones each year to significantly ramp up profits, earn customer loyalty, and build brand recognition: the holidays. Whether it is Christmas or Valentine’s Day, you cannot let these opportunities slide. Although still part of a marketing strategy, these events require a slightly different attitude and a sharper focus. Festivities or not, business does not sleep.

ENGAGE ON ALL CHANNELS

Holiday seasons, especially Christmas, are also times of great shopping rush. Therefore, having as much reach and compatibility as possible is important. Utilize the omnichannel principle and connect with your customers through additional channels: email is far from the only option!

Any communication you send should be consistent in style and wording across all the channels. That helps create a sense of unity and seamlessness, which in turn engages customers more. CDP & CRM CareCloud allows designing and sending ad hoc campaigns or automated messages through email, SMS, push notifications, WhatsApp, or Viber. 

PERSONALIZE COMMUNICATION

Each customer has different desires, and you will benefit immensely if you manage to meet them. Start by segmenting your customers according to product preferences, purchasing history, or demographic data. Then, fine-tune communication to match the respective segment’s attributes.

Regarding the campaigns’ form, you can start with a different subject line, inserted image, or CTA. In addition, you can include personalized offers using an AI-powered Recommendation Engine. Relevant and fresh, these recommendations tremendously increase conversion and cement loyalty.  

CareCloud’s Recommendation Engine automatically processes customer and product data insights to create unique product suggestions for every customer. Simply insert a widget into the email’s body and watch the conversion rates skyrocket.

ENRICH ABANDONED CART MESSAGE

During the holiday shopping spree, the occurrence of abandoned carts grows exponentially. Turn abandoned cart messages into genuine opportunities. Use customer data to offer tailor-made discounts, cater to each individual customer’s cart, and watch the returned customers flow in.

Offer alternative product recommendations, spread messages across channels, and incentivize customers with discounts, free shipping, or vouchers. Escalate the messages: send 2-3 messages with pauses in between, sending a lucrative discount on the third to drive the deal home.

ESTABLISH POSITIVE TONE

You can afford to be more playful and personal when creating holiday marketing content. Humanize your brand under the banner of festivity and share in the holiday spirit to alleviate the shopping stress, even if by a little. Social media are the ideal medium to let loose…within reason. Create engaging Meta ads, high-octane TikTok videos, or wholesome LinkedIn posts.

Delve into wordplay, puns, and less formal language to make your marketing content stand out. You can use CareCloud’s A/B testing to see how far you can take it. Moreover, gamify your content by adding quizzes or polls that engage the customers further. Also, don’t forget to add exclusive rewards to your customer program.

HOLIDAY MARKETING DONE RIGHT 

With data-informed marketing communication, you exponentially grow the benefits of holiday marketing. CDP & CRM CareCloud lets you personalize marketing content, automate run-of-the-mill communication, and create spectacular holiday deals. 

Make the most out of the customer data you worked so hard to collect: as a CDP, CareCloud automatically gathers data from all possible touchpoints to be immediately used in digital marketing. Spread the holiday joy with CareCloud and revel in increased retention, conversion rate, and ROI.

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