CareCloud CDP Tutorials

Flash sales can do wonders in just a few hours — boosting revenue, reviving inactive customers, and capturing attention fast. In this article, we’ll guide you through how to easily set up a successful flash sale campaign using the CareCloud platform.

A REAL-LIFE FLASH SALE EXAMPLE

To best demonstrate the process, we’ll use the imaginary brand Noir&Gold — a design-focused company that specializes in minimalist jewelry.

Noir&Gold has its own e-shop and mobile app where customers can purchase new jewelry collections. We will launch a 12-hour flash sale campaign as follows:

• The evening before the event (June 6th), we’ll send an email announcing the upcoming discounts.
• On the event day (June 7th, from 8:00 AM to 8:00 PM), we will send two push notifications — the first at the start of the sale (8:00 AM) and the second two hours before the end (6:00 PM) — to maximize the FOMO effect and motivate immediate purchases.

So, how can you set up this campaign in CareCloud? First, we will create segments, then design email and push templates, create email and push campaigns, and finally design an automated workflow.

CREATING TARGET SEGMENTS

The first step is to set up segments with customers who are most likely to respond to the flash sale:

• New customers — This segment includes customers who made exactly one purchase. To qualify, the purchase must have been completed within the last 30 days.
• Inactive customers — This segment includes customers who were previously active shoppers but haven’t made a purchase or opened any marketing emails in the last six months.

Go to the Loyalty & Administration app and find the Customer segments list. 

To identify new customers, first click on Purchase Behavior criteria. Choose the Number of transactions and set 1 on both sides. 

Also, click on the Event Criteria where you choose Account registration completed and set the last 30 days. 

This ensures that only customers who have made one purchase in the last 30 days will reach the segment.

For inactive customers, we chose RFM criteria and set the Recency to 6 months, Frequency between 5 and 20 purchases in the last two years, and Monetary between 10€ and 100€ in the last 2 years.

Then, we selected the Selection of customers by previous email campaigns criteria and set the timeframe to 6 months.

Now, let’s move on to the Campaign & Audiences app.

SCHEDULING THE FLASH SALE ANNOUNCEMENT EMAIL

First, we need to create an audience. Go to Email Audience Preparation and choose the Selection of customers by customer segments and badges criteria. Here, select the two segments we created earlier.

Next, design your email. Open the Email Designer and create a message announcing the flash sale.

After preparing your email, move on to setting up the campaign. Schedule it for the day before the event, ideally in the late afternoon. Don’t forget to assign your audience and email template.

Next, we’ll focus on setting up the push notifications.

PUSH NOTIFICATIONS — AUDIENCES AND MESSAGES

Once your email campaign is scheduled, it’s time to boost your flash sale with timely push notifications. First, we need to define the audience. Since the setup is the same as for email campaigns, we’ll skip that and move straight to creating the push notification messages.

In the Push Notification creator, write two messages:

First Push Notification (Start of Sale): This notification will be sent precisely at 8:00 AM, signaling the launch of the sale. Remember to define the Click Action, which is setting the destination page customers will land on when clicking the notification.

Important: Make sure Send to accounts without commercial consent is NOT selected. This option is mainly intended for transactional messages, not marketing communication.

Second Push Notification (Before Sale Ends): Prepare a second push notification to be sent two hours before the sale ends, using an automated workflow.

Now that your push notification messages are ready, it’s time to set up the actual campaign.

SETTING THE PUSH NOTIFICATION CAMPAIGN

We only send one push notification via the push notification campaign – the initial one, which announces the start of the event. The setup is the same as for email or SMS, but you need to focus on two key steps:

The first thing is to set Priority. If you are sending multiple campaigns on a given day, check the High priority, thanks to which this push notification will be sent first.

Next, use the Postpone and set the launch time option to set the exact time to send your campaign. As we determined at the beginning, flash sales start at 8 AM.

Finally, let’s build the automation workflow that ensures no opportunity is missed as the sale draws to a close.

CREATING THE AUTOMATION WORKFLOW

This workflow will trigger two hours before the sale ends. It targets customers who haven’t made a purchase yet and sends a second push notification to remind them that the sale is ending soon.

Begin by choosing On Repeat as the trigger and schedule it to run precisely the day of the flash sales and two hours before the end. This ensures your reminder message reaches the audience just in time to spark last-minute conversions.

Next, add a condition. Use the Event Type Condition, choose Period Type to Relatively, and define it as the past 10 hours. Set the attribute to New Purchase, choose Order of recorded event on the account as the operator, and select Greater than 0. Then, enable the Not matching event option to ensure that only customers who haven’t made a purchase will receive the notification.

We initially set up the workflow trigger as On Repeat, but we only want to use it once. How do we do that? First, in the column Processing status, click on Active and choose Activate scenario now.

Since we will use this workflow only once, we also set the deactivation. Click on the Inactive and choose Postpone deactivation. Set the time of the end of the flash sales.

The workflow will automatically end at the moment we have set.

WHY CHOOSE CARECLOUD FOR YOUR FLASH SALE SUCCESS

CareCloud is not just a CDP & CRM solution — it is your partner in building highly personalized, automated customer experiences that drive real results. Thanks to powerful segmentation, flexible communication tools, and intuitive automation features, CareCloud helps you execute flash sales and any other campaign with maximum efficiency and impact.

With CareCloud, you can seamlessly connect data, marketing, and sales to create experiences that customers love — and results that your business will feel.