{"id":9676,"date":"2025-10-09T10:34:57","date_gmt":"2025-10-09T08:34:57","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=9676"},"modified":"2025-10-09T10:55:54","modified_gmt":"2025-10-09T08:55:54","slug":"step-by-step-tutorial-how-to-launch-an-sms-campaign-for-your-most-loyal-customers","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/it\/blog\/tutorials\/step-by-step-tutorial-how-to-launch-an-sms-campaign-for-your-most-loyal-customers\/","title":{"rendered":"Step-by-Step Tutorial: How to Launch an SMS Campaign for Your Most Loyal Customers"},"content":{"rendered":"

Want to launch an SMS campaign that delivers real results without wasting your budget? The key is simple: focus only on your most loyal customers. In this article, you’ll learn how to create a highly targeted campaign using smart segmentation, personalization, and precise timing.<\/p>\n\n\n\n

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WHAT YOU’LL LEARN<\/p>\n\n\n\n

To show you how to set up an SMS campaign, we\u2019ll walk you through an example using the imaginary brand Noxfit, which offers high-quality sportswear. Noxfit is launching a limited-time discount SMS campaign. Since these campaigns can be costly, we’ll focus exclusively on the brand’s most loyal customers.<\/p>\n\n\n\n

First, we\u2019ll show you how to create an audience using RFM segmentation. Then, we\u2019ll guide you through preparing a personalized SMS, setting up the campaign correctly, and checking for overlaps with other campaigns.<\/p>\n\n\n\n

Let’s dive into the first step.<\/p>\n\n\n\n

FIND YOUR CHAMPIONS<\/p>\n\n\n\n

The first step is to define your target audience. In the SMS section, go to Audience. Since we want to send the SMS campaign only to the most loyal customers, we\u2019ll use the RFM segments.<\/p>\n\n\n\n

RFM segments are predefined and automatically evaluated in the CareCloud platform, so you don\u2019t need to configure them manually. Click on \u201cSelection of customers by segments and badges,<\/em>\u201d and simply select the ones you want to use.<\/p>\n\n\n\n

For this campaign, we\u2019ll target the Champions, Loyal, and Potential Loyalists segments.<\/p>\n\n\n\n

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To avoid messaging customers who recently purchased, make sure to exclude anyone who made a purchase within the last 20 days.<\/p>\n\n\n\n

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That\u2019s it. Now that your audience is ready, it’s time to craft the actual SMS message.<\/p>\n\n\n\n

WRITE TO WIN<\/p>\n\n\n\n

Go to SMS Content. Name your template and select its communication language. Next, we need to enter the text of the SMS.<\/p>\n\n\n\n

PRO Tip: <\/strong>Stuck for words? Let CareCloud’s AI copywriter, Abigail, help you craft the perfect message. Tell her the type of SMS you want to send, and she will generate the ideal text for you.<\/p>\n\n\n\n

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Customers now expect the same level of personalization in SMS campaigns as they do in emails. Click on “Choose a group of variables for personalization” and select, for example, Basic variables.\u00a0<\/p>\n\n\n\n

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Then, click on the <\/em>\u201cChoose variables for personalization\u201d i<\/span>con and select the type of personalization you want to use, such as your first name or a link to the e-shop.<\/p>\n\n\n\n

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Remember:<\/strong> Ensure that you d<\/span>o not<\/em> check the option to send messages to accounts without marketing consent.<\/p>\n\n\n\n

And that’s it. Your SMS message is ready to go. Let’s move on to setting up the SMS campaign itself.<\/p>\n\n\n\n

TIME IT RIGHT<\/p>\n\n\n\n

In the Campaign Parameter Setup,<\/em> we will focus on the most important settings only.<\/p>\n\n\n\n

You can either send the campaign manually, schedule it for a specific time, or use the “Optimize email sending time according to customer preferences” option to align with each customer’s preferences. This ensures that each customer receives the SMS at the most relevant moment based on their individual behavior.<\/p>\n\n\n\n

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Lastly, choose the audience and the SMS template we have already created.<\/p>\n\n\n\n

Your SMS campaign is now successfully set and ready to be launched. But before we conclude this article, we have one more tip for you.\u00a0<\/p>\n\n\n\n

MAP YOUR MOVES<\/p>\n\n\n\n

To strengthen customer relationships, your communication should be smooth, well-timed, and highly effective. When running multiple marketing campaigns, staying organized isn\u2019t just helpful \u2014 it\u2019s essential.<\/p>\n\n\n\n

Use CareCloud\u2019s campaign calendar to see all your launched campaigns perfectly organized.<\/p>\n\n\n\n

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CARECLOUD: YOUR PARTNER IN PERSONALIZED CAMPAIGNS<\/p>\n\n\n\n

CareCloud is more than just a CDP & CRM platform. It’s a powerful tool that helps you understand your customers, segment them precisely, and communicate with them at the right time and in the right way.<\/p>\n\n\n\n

With advanced features like RFM segmentation, an AI-powered copywriter, personalized variables, and campaign performance tracking, CareCloud provides your team with everything it needs to create efficient, targeted campaigns that truly convert.<\/p>\n\n\n\n

With CareCloud, you’re not just collecting customer data; you’re putting it to work. Ready to get more from your campaigns while spending less? Start with smart targeting \u2014 and let CareCloud do the rest.<\/p>","protected":false},"excerpt":{"rendered":"

Want to launch an SMS campaign that delivers real results without wasting your budget? The key is simple: focus only on your most loyal customers. In this article, you’ll learn how to create a highly targeted campaign using smart segmentation, personalization, and precise timing. WHAT YOU’LL LEARN To show you how to set up an…<\/p>","protected":false},"author":10,"featured_media":9686,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[31],"tags":[17,20],"class_list":["post-9676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-loyalty","tag-omnichannel"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/posts\/9676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/comments?post=9676"}],"version-history":[{"count":1,"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/posts\/9676\/revisions"}],"predecessor-version":[{"id":9697,"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/posts\/9676\/revisions\/9697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/media\/9686"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/media?parent=9676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/categories?post=9676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/tags?post=9676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}