{"id":10097,"date":"2026-02-05T10:12:16","date_gmt":"2026-02-05T09:12:16","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=10097"},"modified":"2026-02-05T10:12:16","modified_gmt":"2026-02-05T09:12:16","slug":"samoska-2026-what-happened-what-mattered-and-whats-next-for-traditional-retail","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/it\/blog\/notizie-su-carecloud\/samoska-2026-what-happened-what-mattered-and-whats-next-for-traditional-retail\/","title":{"rendered":"Samo\u0161ka 2026: cosa \u00e8 successo, cosa \u00e8 stato importante e cosa succeder\u00e0 per il retail tradizionale"},"content":{"rendered":"

Samo\u0161ka again lived up to its reputation as the defining event for Czech and Slovak traditional retail. Held on 27\u201328 January in Olomouc, the two-day congress brought together store owners, suppliers, distributors, and technology partners to share know-how, discuss challenges, and build connections across the retail ecosystem.<\/p>\n\n\n\n

\"\"
CareCloud exhibition stand at Samo\u0161ka<\/figcaption><\/figure>\n\n\n\n

RETAILERS FACE NEW CHALLENGES TOGETHER<\/p>\n\n\n\n

The Samo\u0161ka congress attracted over 400 attendees representing independent retailers, retail chains, wholesalers, and service providers from all around the Czech Republic and Slovakia. This year\u2019s central theme, \u201cHow to Stay in the Game\u201d<\/strong>, produced discussions about legislation, digitalisation, customer expectations, and strategic adaptation.<\/p>\n\n\n\n

SAMO\u0160KA: DAY 1<\/p>\n\n\n\n

The first day opened with a tour of the Hopi distribution centre in Prost\u011bjov, where visitors got a behind-the-scenes look at modern logistics and stock management. Afterward came informal networking opportunities and stand exhibitions. Hosted by Clarion Congress Hotel, the event was supplied by excellent catering and a rich social programme. <\/p>\n\n\n\n

Despite the challenges that traditional retailers have to face, the atmosphere was relaxed and hopeful. As a Silver Partner, CareCloud exhibited one of the largest stands with a fully operational kiosk where visitors could explore CareCloud platform freely. Our first day was filled with valuable discussion and future business opportunities.<\/p>\n\n\n\n

SAMO\u0160KA: DAY 2<\/p>\n\n\n\n

Samo\u0161ka’s second day introduced an insightful programme, with practical case studies, best practices, and professional discussions. It kicked off with a hopeful presentation of Martin Ko\u0161\u0165\u00e1l on well-being and positive mindset in the light of recent challenges.<\/p>\n\n\n\n

The Minister of Finance took the stage to present the revised Electronic Sales Registration norms and how they will affect retailers. On the other hand, Michal Klu\u010dka and Pavel Vinkler from the Ministry of Industry and Trade discussed how the state can support store owners through systematic changes and digitalisation.<\/p>\n\n\n\n

Coop Vice-Chairman of the Board Luk\u00e1\u0161 N\u011bm\u010d\u00edk revealed how well their first digital assistant \u201cM\u00ed\u0161a\u201d did when implemented in 24\/7 stores. Even traditional retail is evolving as customer behavior changes each year. The day\u2019s programme concluded with a series of inspiring video reports from local store owners, like Kl\u00e1ra Steinerov\u00e1 and her home-made jams store \u201cLi\u0161ka dom\u00e1c\u00ed.\u201d<\/p>\n\n\n\n

SAMO\u0160KA IS THE HEART OF THE TRADITIONAL RETAIL<\/p>\n\n\n\n

The event showed us how a vibrant community faces the challenges ahead. With over three decades of tradition, Samo\u0161ka proved to be a perfect space for innovation, insight, and networking.<\/p>\n\n\n\n

We are proud to have exhibited at Samo\u0161ka as Silver Partners. The organizer ATOZ, displayed great experience and skill in arranging the whole event and gathering the leading voices of traditional retail in one place. We look forward to further collaboration on events like Pharma Profit or Czech Retail Days.<\/p>","protected":false},"excerpt":{"rendered":"

Samo\u0161ka again lived up to its reputation as the defining event for Czech and Slovak traditional retail. Held on 27\u201328 January in Olomouc, the two-day congress brought together store owners, suppliers, distributors, and technology partners to share know-how, discuss challenges, and build connections across the retail ecosystem. RETAILERS FACE NEW CHALLENGES TOGETHER The Samo\u0161ka congress…<\/p>","protected":false},"author":9,"featured_media":10098,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[15],"tags":[22],"class_list":["post-10097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carecloud-news","tag-retail"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/posts\/10097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/comments?post=10097"}],"version-history":[{"count":3,"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/posts\/10097\/revisions"}],"predecessor-version":[{"id":10102,"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/posts\/10097\/revisions\/10102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/media\/10098"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/media?parent=10097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/categories?post=10097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/it\/wp-json\/wp\/v2\/tags?post=10097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}