{"id":9900,"date":"2025-11-25T10:54:01","date_gmt":"2025-11-25T09:54:01","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=9900"},"modified":"2025-11-25T10:57:14","modified_gmt":"2025-11-25T09:57:14","slug":"kompletni-pruvodce-spustenim-vanocni-kampane-pomoci-e-mailu-sms-a-apush-notifikaci","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tutorialy\/kompletni-pruvodce-spustenim-vanocni-kampane-pomoci-e-mailu-sms-a-apush-notifikaci\/","title":{"rendered":"Kompletn\u00ed pr\u016fvodce spu\u0161t\u011bn\u00edm v\u00e1no\u010dn\u00ed kampan\u011b pomoc\u00ed e-mailu, SMS a push notifikac\u00ed"},"content":{"rendered":"

Sv\u00e1tky jsou ide\u00e1ln\u00edm okam\u017eikem k osloven\u00ed z\u00e1kazn\u00edk\u016f s n\u00e1pady na d\u00e1rky a exkluzivn\u00edmi nab\u00eddkami. V tomto \u010dl\u00e1nku v\u00e1m uk\u00e1\u017eeme, jak napl\u00e1novat v\u00edcekan\u00e1lovou v\u00e1no\u010dn\u00ed kampa\u0148 za pomoc\u00ed e-mailu, SMS a push notifikac\u00ed. Inspirujte z\u00e1kazn\u00edky k n\u00e1kup\u016fm, zvy\u0161te prodeje a nechte svou zna\u010dku vyniknout pomoc\u00ed platformy CDP & CRM CareCloud.<\/p>\n\n\n\n

\"Create<\/figure>\n\n\n\n

PL\u00c1NOV\u00c1N\u00cd V\u00c1NO\u010cN\u00cd KAMPAN\u011a<\/p>\n\n\n\n

Blossara, fiktivn\u00ed zna\u010dka kosmetiky, chce co nejl\u00e9pe vyu\u017e\u00edt v\u00e1no\u010dn\u00ed shon. Z\u00e1kazn\u00edci aktivn\u011b hledaj\u00ed d\u00e1rky a last minute nab\u00eddky, tak\u017ee na\u010dasov\u00e1n\u00ed a relevance jsou d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kdy jindy.<\/p>\n\n\n\n

V tomto tutori\u00e1lu uk\u00e1\u017eeme, jak si nadefinovat publikum, vytvo\u0159it marketingovou komunikaci prost\u0159ednictv\u00edm e-mail\u016f, SMS a push notifikac\u00ed a jak napl\u00e1novat maxim\u00e1ln\u011b \u00fa\u010dinnou kampa\u0148. Dozv\u00edte se tak\u00e9, jak pou\u017e\u00edvat funkcionality CareCloud, jako jsou Produkty v E-mail designeru a kalend\u00e1\u0159 kampan\u00ed k optimalizaci na\u010dasov\u00e1n\u00ed a personalizace. <\/p>\n\n\n\n

Na\u0161e v\u00e1no\u010dn\u00ed kampa\u0148 za\u010dne 28. listopadu, kdy ode\u0161leme prvn\u00ed e-mail, a skon\u010d\u00ed 22. prosince, jakmile ode\u0161leme push notifikaci.<\/p>\n\n\n\n

PRO Tip:<\/strong> Za\u010dn\u011bte pl\u00e1novat svou v\u00e1no\u010dn\u00ed kampa\u0148 2\u20133 m\u011bs\u00edce p\u0159edem, abyste m\u011bli p\u0159ehled o ka\u017ed\u00e9m detailu a zajistili, \u017ee nic nep\u0159ehl\u00e9dnete.<\/p>\n\n\n\n

Dodr\u017een\u00edm t\u011bchto krok\u016f budete p\u0159ipraveni vytvo\u0159it v\u00e1no\u010dn\u00ed kampa\u0148, kter\u00e1 zv\u00fd\u0161\u00ed engagement a prodej.<\/p>\n\n\n\n

Poj\u010fme za\u010d\u00edt prvn\u00edm krokem.<\/p>\n\n\n\n

VYB\u00cdR\u00c1N\u00cd PUBLIKA<\/p>\n\n\n\n

Proto\u017ee pou\u017e\u00edv\u00e1me t\u0159i komunika\u010dn\u00ed kan\u00e1ly, pot\u0159ebujeme pro ka\u017ed\u00fd z nich vytvo\u0159it vlastn\u00ed publikum.<\/p>\n\n\n\n

Nejprve si nastav\u00edme publikum pro e-maily. B\u011bhem V\u00e1noc z\u00e1kazn\u00edci dost\u00e1vaj\u00ed mnoho e-mail\u016f a mohou se c\u00edtit zahlcen\u00ed. Chceme oslovit v\u011bt\u0161inu z\u00e1kazn\u00edk\u016f, ale tak\u00e9 se vyhnout spamov\u00e1n\u00ed t\u011bch, kte\u0159\u00ed s na\u0161\u00ed zna\u010dkou v posledn\u00ed dob\u011b nekomunikovali. Proto se zam\u011b\u0159\u00edme pouze na z\u00e1kazn\u00edky, kte\u0159\u00ed v posledn\u00edm roce provedli alespo\u0148 jeden n\u00e1kup.<\/p>\n\n\n\n

V CareCloud sekci E-mailingu vyberte mo\u017enost C\u00edlov\u00e9 skupiny. Zde vybereme RFM krit\u00e9ria a pot\u00e9 pou\u017eijeme filtr Recency a nastav\u00edme ho na jeden rok.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Jakmile je pulikum pro e-maily p\u0159ipraveno, je \u010das nastavit dal\u0161\u00ed pro SMS.<\/p>\n\n\n\n

U SMS se zam\u011b\u0159\u00edme pouze na nejd\u016fle\u017eit\u011bj\u0161\u00ed z\u00e1kazn\u00edky, kter\u00e9 identifikujeme pomoc\u00ed RFM segmentace. P\u0159ejd\u011bme na SMS a vybereme mo\u017enost C\u00edlov\u00e9 skupiny. Tentokr\u00e1t zvol\u00edme V\u00fdb\u011br z\u00e1kazn\u00edk\u016f podle z\u00e1kaznick\u00fdch segment\u016f a badg\u016f a vybereme Champions (ti maj\u00ed nejvy\u0161\u0161\u00ed sk\u00f3re na z\u00e1klad\u011b RFM segmentace).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Na z\u00e1v\u011br vytvo\u0159\u00edme publikum pro push notifikace, kter\u00e9 budou c\u00edlit na z\u00e1kazn\u00edky, kte\u0159\u00ed v lo\u0148sk\u00e9m roce provedli n\u00e1kup, ale v r\u00e1mci t\u00e9to kampan\u011b zat\u00edm nenakoupili.<\/p>\n\n\n\n

Otev\u0159ete Push notifikace a p\u0159ejd\u011bte do sekce C\u00edlov\u00e9 skupiny. Nejprve klikn\u011bte na RFM krit\u00e9ria a nastavte je na jeden rok. T\u00edm zajist\u00edme, \u017ee budeme c\u00edlit na z\u00e1kazn\u00edky s podobn\u00fdmi aktivitami.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

D\u00e1le p\u0159ejdeme na sekci N\u00e1kupn\u00ed chov\u00e1n\u00ed. Zde chceme zahrnout pouze ty, kte\u0159\u00ed b\u011bhem obdob\u00ed kampan\u011b neprovedli \u017e\u00e1dn\u00e9 nov\u00e9 n\u00e1kupy. Klikn\u011bte na Po\u010det n\u00e1kup\u016f, nastavte jej na 0, pot\u00e9 zvolte Obdob\u00ed a nastavte data kampan\u011b (28. 11.\u201322. 12.).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

To je v\u0161e. V\u0161echny t\u0159i c\u00edlov\u00e9 skupiny jsou p\u0159ipraveny a m\u016f\u017eeme p\u0159ej\u00edt k dal\u0161\u00ed \u010d\u00e1sti.<\/p>\n\n\n\n

TVORBA E-MAIL\u016e<\/p>\n\n\n\n

Je \u010das navrhnout podobu va\u0161ich marketingov\u00fdch sd\u011blen\u00ed. P\u0159iprav\u00edme celkem \u0161est \u0161ablon: t\u0159i pro e-maily, dv\u011b pro SMS a jednu pro push notifikace. Za\u010dn\u011bme s e-maily.<\/p>\n\n\n\n

V\u00e1no\u010dn\u00ed kampan\u011b vy\u017eaduj\u00ed promy\u0161len\u00e9 pl\u00e1nov\u00e1n\u00ed a va\u0161e e-maily nejsou v\u00fdjimkou. Pro tuto kampa\u0148 p\u0159iprav\u00edme t\u0159i: prvn\u00ed s n\u00e1pady na d\u00e1rky, druh\u00fd s \u010dasov\u011b omezen\u00fdmi nab\u00eddkami a t\u0159et\u00ed s tipy na d\u00e1rky v obchod\u011b. Ty mohou si z\u00e1kazn\u00edci vyzvednout, ani\u017e by se museli strachovat, zda objedn\u00e1vka stihne p\u0159ij\u00edt.<\/p>\n\n\n\n

P\u0159ejd\u011bme do E-mail designeru a za\u010dn\u011bme vytv\u00e1\u0159et prvn\u00ed e-mail. Vytvo\u0159te \u0161ablonu s p\u0159ihl\u00e9dnut\u00edm k va\u0161\u00ed identit\u011b zna\u010dky a slavnostn\u00edm n\u00e1dechem, kter\u00fd odr\u00e1\u017e\u00ed sv\u00e1te\u010dn\u00ed obdob\u00ed.<\/p>\n\n\n\n

Aby byla zpr\u00e1va relevantn\u011bj\u0161\u00ed, zahr\u0148te doporu\u010den\u00ed produkt\u016f pomoc\u00ed Produktov\u00e9ho feedu. Vyberte spr\u00e1vn\u00fd zdroj dat a vyberte polo\u017eky, kter\u00e9 si va\u0161i z\u00e1kazn\u00edci zamiluj\u00ed, ide\u00e1ln\u011b vyv\u00e1\u017eenou kombinaci d\u00e1rk\u016f pro \u017eeny, mu\u017ee a d\u011bti.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Zde si m\u016f\u017eete prohl\u00e9dnout fin\u00e1ln\u00ed design prvn\u00edho e-mailu, zam\u011b\u0159en\u00e9ho na inspiraci a pomoc z\u00e1kazn\u00edk\u016fm s v\u00fdb\u011brem perfektn\u00edch d\u00e1rk\u016f.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

TVORBA SMS<\/p>\n\n\n\n

Vytv\u00e1\u0159en\u00ed SMS je oproti e-mail\u016fm mnohem jednodu\u0161\u0161\u00ed. Klikn\u011bte na SMS a vyberte \u0160ablony SMS kampan\u00ed. Nejprve napi\u0161te n\u00e1zev \u0161ablony.<\/p>\n\n\n\n

D\u00e1le napi\u0161te text SMS. Tvo\u0159te jej z\u00e1m\u011brn\u011b kr\u00e1tk\u00fd a jasn\u00fd, aby si ho z\u00e1kazn\u00edci mohli rychle p\u0159e\u010d\u00edst a reagovat. P\u0159idejte odkaz na v\u00e1\u0161 e-shop pomoc\u00ed ikony Vlo\u017eit URL nebo prom\u011bnnou, aby z\u00e1kazn\u00edci mohli snadno nakupovat.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nakonec si vyberte komunika\u010dn\u00ed jazyk a to je v\u0161e. Va\u0161e SMS zpr\u00e1va je p\u0159ipravena k pou\u017eit\u00ed v kampani.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Te\u010f se kone\u010dn\u011b m\u016f\u017eeme p\u0159esunout k posledn\u00edmu kroku t\u00e9to kapitoly.<\/p>\n\n\n\n

DOJDE I NA PUSH NOTIFIKACE<\/p>\n\n\n\n

Vytv\u00e1\u0159en\u00ed push notifikac\u00ed je srovnateln\u00e9 s SMS. Vypl\u0148te n\u00e1zev notifikace, nadpis a text. <\/p>\n\n\n\n

Ov\u0161em na rozd\u00edl od SMS, push notifikace neobsahuj\u00ed v textu URL adresu. M\u00edsto toho nastavte c\u00edlovou str\u00e1nku v Akce po kliknut\u00ed na notifikaci. Doporu\u010dujeme propojit ji se speci\u00e1ln\u00ed str\u00e1nkou v aplikaci s v\u00e1no\u010dn\u00edmi produkty, kter\u00e9 chcete propagovat. Jasnost a relevantnost sd\u011blen\u00ed pom\u016f\u017ee zv\u00fd\u0161it zapojen\u00ed a konverze.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nyn\u00ed je v\u0161e p\u0159ipraveno, tak\u017ee se p\u0159esuneme k z\u00e1v\u011bre\u010dn\u00e9 \u010d\u00e1sti tohoto \u010dl\u00e1nku.<\/p>\n\n\n\n

NA\u010cASOV\u00c1N\u00cd KAMPAN\u011a<\/p>\n\n\n\n

Na\u010dasov\u00e1n\u00ed je pro sv\u00e1te\u010dn\u00ed kampan\u011b kl\u00ed\u010dov\u00e9. Zde je p\u0159\u00edklad sch\u00e9matu: <\/p>\n\n\n\n

    \n
  • Za\u010dn\u011bte s prvn\u00ed zpr\u00e1vou 28. listopadu <\/strong>(pouze e-mail).<\/li>\n\n\n\n
  • Ode\u0161lete \u010dasov\u011b omezenou nab\u00eddku 9. prosince <\/strong>(e-mail a SMS).<\/li>\n\n\n\n
  • Pokra\u010dujte s tipy na d\u00e1rky 15. prosince <\/strong>(e-mail a SMS).<\/li>\n\n\n\n
  • Zakon\u010dete kampa\u0148 s posledn\u00ed propagac\u00ed 22. prosince  <\/strong>(push notifikace).<\/li>\n<\/ul>\n\n\n\n

    Tento p\u0159\u00edklad se t\u00fdk\u00e1 jednoduch\u00e9 v\u00e1no\u010dn\u00ed kampan\u011b, ale po\u010det a typ zpr\u00e1v m\u016f\u017eete upravit tak, aby odpov\u00eddaly preferenc\u00edm va\u0161eho publika. Mnoho zna\u010dek m\u00e1 tendenci sv\u00e9 z\u00e1kazn\u00edky zahlcovat marketingov\u00fdmi zpr\u00e1vami, proto pe\u010dliv\u011b pl\u00e1nujte, aby va\u0161e komunikace byla relevantn\u00ed a poutav\u00e1. <\/p>\n\n\n\n

    Abyste se ujistili, \u017ee v\u0161e bude odesl\u00e1no v\u010das, pou\u017eijte kalend\u00e1\u0159 kampan\u00ed CareCloud. Pom\u016f\u017ee v\u00e1m p\u0159esn\u011b napl\u00e1novat ka\u017edou zpr\u00e1vu a zajistit hladk\u00fd pr\u016fb\u011bh va\u0161\u00ed kampan\u011b.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    CO V\u00c1M CARECLOUD NAB\u00cdZ\u00cd?<\/p>\n\n\n\n

    Pro \u00fasp\u011b\u0161n\u00e9 v\u00e1no\u010dn\u00ed kampan\u011b je zapot\u0159eb\u00ed v\u00edce ne\u017e jen zaj\u00edmav\u00fd obsah: jde o na\u010dasov\u00e1n\u00ed, c\u00edlen\u00ed a konzistenci nap\u0159\u00ed\u010d v\u0161emi kan\u00e1ly. <\/p>\n\n\n\n

    Platforma CDP & CRM CareCloud spojuje v\u0161echny tyto prvky dohromady. M\u016f\u017eete spravovat e-maily, SMS a push notifikace z jedn\u00e9 platformy, generovat publikum pomoc\u00ed pokro\u010dil\u00e9 RFM segmentace nebo na z\u00e1klad\u011b n\u00e1kupn\u00edho chov\u00e1n\u00ed. T\u00edm zajist\u00edte, aby ka\u017ed\u00fd z\u00e1kazn\u00edk obdr\u017eel zpr\u00e1vy p\u0159izp\u016fsoben\u00e9 jeho vztahu s va\u0161\u00ed zna\u010dkou.<\/p>\n\n\n\n

    S platformou CareCloud nemus\u00ed market\u00e9\u0159i p\u0159ep\u00ednat mezi v\u00edce n\u00e1stroji ani p\u0159em\u00fd\u0161let nad t\u00edm, co funguje. Platforma nab\u00edz\u00ed p\u0159ehledn\u00fd kalend\u00e1\u0159 kampan\u00ed, automatickou synchronizaci z\u00e1kaznick\u00fdch dat a chytr\u00e9 n\u00e1stroje, jako jsou doporu\u010den\u00ed produkt\u016f a personaliza\u010dn\u00ed prom\u011bnn\u00e9. <\/p>\n\n\n\n

    D\u00edky v\u0161em n\u00e1stroj\u016fm propojen\u00fdch v jedn\u00e9 platform\u011b poskytuje CareCloud va\u0161\u00ed zna\u010dce relevantn\u00ed a v\u010dasn\u00e1 sd\u011blen\u00ed, kter\u00e1 buduj\u00ed loajalitu a zvy\u0161uj\u00ed v\u00e1no\u010dn\u00ed prodeje.<\/p>","protected":false},"excerpt":{"rendered":"

    The holiday season is the perfect moment to reach customers with gift ideas and exclusive offers. This tutorial shows how to plan a multi-channel Christmas campaign with email, SMS, and push notifications. Drive engagement, inspire purchases, and make your brand stand out with CDP & CRM CareCloud. PLANNING YOUR CAMPAIGN Blossara, a fictional cosmetics brand,…<\/p>","protected":false},"author":10,"featured_media":9923,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[31],"tags":[14,13,20,22],"class_list":["post-9900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-e-commerce","tag-emailing","tag-omnichannel","tag-retail"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/9900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=9900"}],"version-history":[{"count":2,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/9900\/revisions"}],"predecessor-version":[{"id":9926,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/9900\/revisions\/9926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/9923"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=9900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=9900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=9900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}