{"id":9828,"date":"2025-11-03T12:58:55","date_gmt":"2025-11-03T11:58:55","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=9828"},"modified":"2025-11-03T15:09:58","modified_gmt":"2025-11-03T14:09:58","slug":"ziskejte-zpet-sve-zakazniky-pomoci-automatizace-cely-postup-krok-za-krokem","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tutorialy\/ziskejte-zpet-sve-zakazniky-pomoci-automatizace-cely-postup-krok-za-krokem\/","title":{"rendered":"Z\u00edskejte zp\u011bt sv\u00e9 z\u00e1kazn\u00edky pomoc\u00ed automatizace: cel\u00fd postup krok za krokem"},"content":{"rendered":"<p class=\"blogperex\">P\u0159il\u00e1kejte ztracen\u00e9 kontakty pomoc\u00ed reaktiva\u010dn\u00edch kampan\u00ed! Spojte \u0161pi\u010dkov\u00fd designer e-mail\u016f, RFM anal\u00fdzu, vouchery na m\u00edru a automatizovan\u00e9 sc\u00e9n\u00e1\u0159e, kter\u00e9 snadno probud\u00ed neaktivn\u00ed z\u00e1kazn\u00edky. Cel\u00fdm procesem v\u00e1s provede n\u00e1\u0161 tutori\u00e1l.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/dreamstime_xl_73017079-1024x683.jpg\" alt=\"A woman with shopping bags and a laptop. CPD &amp; CRM CareCloud lets you win back customers with automation\" class=\"wp-image-9844\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/dreamstime_xl_73017079-1024x683.jpg 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/dreamstime_xl_73017079-300x200.jpg 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/dreamstime_xl_73017079-768x512.jpg 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/dreamstime_xl_73017079-1536x1024.jpg 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/dreamstime_xl_73017079-2048x1365.jpg 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/dreamstime_xl_73017079-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">ZAPOJEN\u00cd Z\u00c1KAZN\u00cdK\u016e POMOC\u00cd AUTOMATIZACE<\/p>\n\n\n\n<p class=\"blogodstavec\">Zna\u010dky \u010del\u00ed odlivu z\u00e1kazn\u00edk\u016f pomoc\u00ed robustn\u00ed p\u00e9\u010de, poutav\u00fdch kampan\u00ed a loyalty managementu. Ale i pot\u00e9, co z\u00e1kazn\u00edci p\u0159estanou nakupovat, st\u00e1le existuj\u00ed zp\u016fsoby, jak s nimi nav\u00e1zat kontakt a znovu je zapojit.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Jedn\u00edm z nich spo\u010d\u00edv\u00e1 v automatizovan\u00e9m sc\u00e9n\u00e1\u0159i, kter\u00fd se spust\u00ed, kdy\u017e aktivita z\u00e1kazn\u00edk\u016f ustane. D\u00edky n\u011bmu lze pos\u00edlat personalizovan\u00e9 \u201czah\u0159\u00edvac\u00ed\u201d e-maily v z\u00e1vislosti na z\u00e1kaznick\u00e9 hodnot\u011b.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Na\u0161e imagin\u00e1rn\u00ed zna\u010dka \"Vit-LT\" prod\u00e1v\u00e1 organickou kosmetiku s \u0161irok\u00fdm v\u00fdb\u011brem produkt\u016f, od p\u0159\u00edrodn\u00edch \u0161ampon\u016f p\u0159es ple\u0165ov\u00e9 a t\u011blov\u00e9 kr\u00e9my. Kdy\u017e z\u00e1kazn\u00edk 6 m\u011bs\u00edc\u016f nenakoup\u00ed, spust\u00ed se automatick\u00e1 reaktiva\u010dn\u00ed kampa\u0148, kter\u00e1 z\u00e1kazn\u00edka motivuje prost\u0159ednictv\u00edm lukrativn\u00edch odm\u011bn. Ty se \u0159ad\u00ed do n\u011bkolika \u00farovn\u00ed a jsou p\u0159id\u011bleny podle celkov\u00e9 \u00fatraty z\u00e1kazn\u00edka (v RFM metrik\u00e1ch jako tzv. \u201cMonetary\u201d).<\/p>\n\n\n\n<p class=\"blogodstavec\">Cel\u00fd proces zahrnuje:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\">tvorbu n\u011bkolika e-mail\u016f, kter\u00e9 z\u00e1kazn\u00edkovi za\u0161lou odm\u011bny.<\/li>\n\n\n\n<li class=\"blogodstavec\">segmentaci z\u00e1kazn\u00edk\u016f do t\u0159\u00ed skupin podle jejich hodnoty.<\/li>\n\n\n\n<li class=\"blogodstavec\">tvorbu t\u0159\u00ed typ\u016f voucher\u016f, ka\u017ed\u00fd pro jeden ze segment\u016f.&nbsp;<\/li>\n\n\n\n<li class=\"blogodstavec\">nastaven\u00ed automatiza\u010dn\u00edho sc\u00e9n\u00e1\u0159e, kter\u00fd s\u00e1m roze\u0161le e-maily i pouk\u00e1zky na m\u00edru.<\/li>\n<\/ul>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">N\u00c1VRH E-MAILOV\u00ddCH \u0160ABLON<\/p>\n\n\n\n<p class=\"blogodstavec\">Prvn\u00ed e-mail s n\u00e1zvem \"Vit-LT, Chyb\u00edte n\u00e1m\" znovu nav\u00e1\u017ee kontakt se z\u00e1kazn\u00edkem. V e-mailu vyj\u00e1d\u0159\u00edme p\u0159\u00e1n\u00ed d\u00e1le budovat vztah, ani\u017e bychom p\u0159\u00edli\u0161 tla\u010dili na pilu. K tomu n\u00e1m sta\u010d\u00ed jeden nebo dva odstavce, siln\u00fd titulek a doporu\u010den\u00ed produktu.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"1024\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/Dlouho-jsme-se-nevideli.-Doufame-ze-pecujete-o-svoje-zdravi-Radi-bychom-znovu-navazali-tam-kde-jsme-skoncili.-Pojdme-spolecne-sdilet-udrzitelny-zivotni-styl.-Tady-mame-mensi-inspiraci.png\" alt=\"\" class=\"wp-image-9870\" style=\"width:650px;height:auto\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/Dlouho-jsme-se-nevideli.-Doufame-ze-pecujete-o-svoje-zdravi-Radi-bychom-znovu-navazali-tam-kde-jsme-skoncili.-Pojdme-spolecne-sdilet-udrzitelny-zivotni-styl.-Tady-mame-mensi-inspiraci.png 1144w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/Dlouho-jsme-se-nevideli.-Doufame-ze-pecujete-o-svoje-zdravi-Radi-bychom-znovu-navazali-tam-kde-jsme-skoncili.-Pojdme-spolecne-sdilet-udrzitelny-zivotni-styl.-Tady-mame-mensi-inspiraci-175x300.png 175w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/Dlouho-jsme-se-nevideli.-Doufame-ze-pecujete-o-svoje-zdravi-Radi-bychom-znovu-navazali-tam-kde-jsme-skoncili.-Pojdme-spolecne-sdilet-udrzitelny-zivotni-styl.-Tady-mame-mensi-inspiraci-597x1024.png 597w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/Dlouho-jsme-se-nevideli.-Doufame-ze-pecujete-o-svoje-zdravi-Radi-bychom-znovu-navazali-tam-kde-jsme-skoncili.-Pojdme-spolecne-sdilet-udrzitelny-zivotni-styl.-Tady-mame-mensi-inspiraci-768x1316.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/Dlouho-jsme-se-nevideli.-Doufame-ze-pecujete-o-svoje-zdravi-Radi-bychom-znovu-navazali-tam-kde-jsme-skoncili.-Pojdme-spolecne-sdilet-udrzitelny-zivotni-styl.-Tady-mame-mensi-inspiraci-896x1536.png 896w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/Dlouho-jsme-se-nevideli.-Doufame-ze-pecujete-o-svoje-zdravi-Radi-bychom-znovu-navazali-tam-kde-jsme-skoncili.-Pojdme-spolecne-sdilet-udrzitelny-zivotni-styl.-Tady-mame-mensi-inspiraci-7x12.png 7w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\"><strong>Tip \u010d. 1<\/strong>: Pro p\u0159id\u00e1n\u00ed produkt\u016f m\u016f\u017eete pou\u017e\u00edt XML feed nebo je importovat ru\u010dn\u011b. Pot\u00e9 m\u016f\u017eete upravovat libovoln\u00e9 funkce, nap\u0159\u00edklad zobrazovat popisy polo\u017eek, upravovat rozvr\u017een\u00ed atd.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"509\" height=\"548\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ02.png\" alt=\"\" class=\"wp-image-9871\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ02.png 500w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ02-279x300.png 279w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ02-11x12.png 11w\" sizes=\"auto, (max-width: 509px) 100vw, 509px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\"><strong>Tip \u010d. 2<\/strong>: Pokud m\u00e1te nezbytn\u00e1 data o z\u00e1kazn\u00edc\u00edch, pou\u017eijte CareCloud AI Recommendation Engine 3.0, kter\u00fd zobrazuje produkty odpov\u00eddaj\u00edc\u00ed preferenc\u00edm ka\u017ed\u00e9ho z\u00e1kazn\u00edka.<\/p>\n\n\n\n<p class=\"blogodstavec\">Zahrneme jasn\u00e9 mo\u017enosti odhl\u00e1\u0161en\u00ed a odkazy na zdroje zna\u010dky (soci\u00e1ln\u00ed m\u00e9dia, webov\u00e9 str\u00e1nky atd.). Jinak mus\u00ed e-mail b\u00fdt kr\u00e1tk\u00fd a \u00fadern\u00fd.<\/p>\n\n\n\n<p class=\"blogodstavec\">V dal\u0161\u00ed sad\u011b e-mail\u016f budeme z\u00e1kazn\u00edky motivovat poukazem. Zpr\u00e1va z\u016fst\u00e1v\u00e1 stejn\u00e1, pouze je p\u0159id\u00e1n k\u00f3d voucheru. Pou\u017eijte prom\u011bnn\u00e9 personalizace \u2013 Prom\u011bnn\u00e9 automatizace marketingu \u2013 Vouchery \u2013 K\u00f3d posledn\u00edho vygenerovan\u00e9ho voucheru.<\/p>\n\n\n\n<p class=\"blogodstavec\">Vytvo\u0159\u00edme t\u0159i verze e-mailu, ka\u017edou s jinou pob\u00eddkou voucheru (sleva 10 \u20ac, 15 \u20ac nebo 20 \u20ac). Nen\u00ed t\u0159eba drasticky m\u011bnit design \u0161ablony, proto\u017ee ka\u017ed\u00fd z\u00e1kazn\u00edk obdr\u017e\u00ed sv\u016fj vlastn\u00ed personalizovan\u00fd e-mail; jednodu\u0161e zm\u011bn\u00edme hodnotu slevy. Ka\u017ed\u00e1 ze t\u0159\u00ed incentiv bude m\u00edt jinou minim\u00e1ln\u00ed hodnotu objedn\u00e1vky.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"777\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/Vas-kod-voucheru.png\" alt=\"\" class=\"wp-image-9872\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/Vas-kod-voucheru.png 1678w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/Vas-kod-voucheru-300x246.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/Vas-kod-voucheru-1024x841.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/Vas-kod-voucheru-768x631.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/Vas-kod-voucheru-1536x1261.png 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/Vas-kod-voucheru-15x12.png 15w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Posledn\u00ed e-mail \"Vit-LT, posledn\u00ed \u0161ance\" je p\u0159ipom\u00ednkou k uplatn\u011bn\u00ed poukazu den p\u0159ed vypr\u0161en\u00edm jeho platnosti. Za\u0159azen\u00edm \u010dasova\u010de nav\u00edc zv\u00fd\u0161\u00edme nal\u00e9havost.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"929\" height=\"617\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ04.png\" alt=\"\" class=\"wp-image-9873\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ04.png 994w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ04-300x237.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ04-768x607.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ04-15x12.png 15w\" sizes=\"auto, (max-width: 929px) 100vw, 929px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Po dokon\u010den\u00ed e-mail\u016f p\u0159ejdeme k vytv\u00e1\u0159en\u00ed voucher\u016f.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">NASTAVEN\u00cd VOUCHER\u016e<\/p>\n\n\n\n<p class=\"blogodstavec\">Odm\u011bny rozd\u011blujeme podle celkov\u00e9ho obratu z\u00e1kazn\u00edka (tedy podle metriky \u201cMonetary\u201d r\u00e1mci RFM segmentace). Z\u00e1kazn\u00edci obdr\u017e\u00ed vy\u0161\u0161\u00ed odm\u011bnu, pokud u zna\u010dky utratili dostate\u010dn\u00e9 mno\u017estv\u00ed pen\u011bz.<\/p>\n\n\n\n<p class=\"blogodstavec\">Pro rozli\u0161en\u00ed \"hodnoty\" z\u00e1kazn\u00edka pou\u017eijeme Customer Acquisition Cost. Tato metrika po\u010d\u00edt\u00e1 pr\u016fm\u011brn\u00e9 n\u00e1klady na akvizici nov\u00fdch z\u00e1kazn\u00edk\u016f. Obvykl\u00fd vzorec vypad\u00e1 takto:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"223\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ05.png\" alt=\"\" class=\"wp-image-9874\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ05.png 1452w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ05-300x54.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ05-1024x183.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ05-768x138.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ05-18x3.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Podle v\u00fdpo\u010dtu je CAC Vit-LT 30 \u20ac. Na z\u00e1klad\u011b toho rozd\u011bl\u00edme hodnotu z\u00e1kazn\u00edk\u016f do t\u0159\u00ed segment\u016f: s ni\u017e\u0161\u00ed, st\u0159edn\u00ed a vysokou hodnotou.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\">Z\u00e1kazn\u00edci s ni\u017e\u0161\u00ed hodnotou, kte\u0159\u00ed utratili do 99 \u20ac, obdr\u017e\u00ed voucher v hodnot\u011b 10 \u20ac.<\/li>\n\n\n\n<li class=\"blogodstavec\">Z\u00e1kazn\u00edci se st\u0159edn\u00ed hodnotou, kte\u0159\u00ed utratili 100-299 \u20ac, obdr\u017e\u00ed voucher na 15 \u20ac.<\/li>\n\n\n\n<li class=\"blogodstavec\">Z\u00e1kazn\u00edci s vysokou hodnotou, kte\u0159\u00ed utratili v\u00edce ne\u017e 300 \u20ac, obdr\u017e\u00ed exkluzivn\u00ed voucher na 20 \u20ac.<\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">Segmenty vytvo\u0159\u00edme v aplikaci Administrace &amp; Loajalita. Hlavn\u00edm nastaven\u00edm, kter\u00e9 hled\u00e1me, jsou krit\u00e9ria RFM. Monetary (celkov\u00fd obrat) nastav\u00edme na v\u00fd\u0161e uveden\u00e9 hodnoty. V Typu obdob\u00ed nastav\u00edme interval tak, aby pokr\u00fdval dostate\u010dn\u011b dlouhou dobu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"443\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ06.png\" alt=\"\" class=\"wp-image-9875\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ06.png 698w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ06-300x195.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ06-18x12.png 18w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\"><strong>Tip \u010d. 3<\/strong>: P\u0159i nastavov\u00e1n\u00ed segment\u016f za\u0161krtneme pol\u00ed\u010dko \"Flexi\", abyste mohli pr\u016fb\u011b\u017en\u011b p\u0159ehodnocovat, kdo do segmentu pat\u0159\u00ed.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"703\" height=\"243\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ07.png\" alt=\"\" class=\"wp-image-9846\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ07.png 703w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ07-300x105.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ07-18x6.png 18w\" sizes=\"auto, (max-width: 703px) 100vw, 703px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Po dokon\u010den\u00ed t\u011bchto t\u0159\u00ed segment\u016f p\u0159ejdeme k vytv\u00e1\u0159en\u00ed voucher\u016f samotn\u00fdch. Najdeme je v aplikaci Administrace &amp; Loajalita, v \u010d\u00e1sti V\u011brnostn\u00ed program, pot\u00e9 Benefity\/Vouchery, a nakonec Kampa\u0148ov\u00e9 a marketing automation odm\u011bny.<\/p>\n\n\n\n<p class=\"blogodstavec\">Vytvo\u0159\u00edme t\u0159i vouchery: na 10 \u20ac, 15 \u20ac a 20 \u20ac. Automatizace bude sama p\u0159id\u011blovat vouchery, tak\u017ee jedin\u00e9 podm\u00ednky, kter\u00e9 nastavujeme, jsou platn\u00e9 produkty, po\u017eadovan\u00fd po\u010det produkt\u016f (minim\u00e1ln\u011b 1), minim\u00e1ln\u00ed hodnotu produktu a \u010dasovou platnost.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"482\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ08.png\" alt=\"\" class=\"wp-image-9847\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ08.png 731w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ08-300x199.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ08-18x12.png 18w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\"><strong>Tip \u010d. 4<\/strong>: Dbejte na srovn\u00e1n\u00ed \u010dasov\u00e9 platnosti poukazu a odpo\u010d\u00edt\u00e1v\u00e1n\u00ed v e-mailech.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\"><strong>Tip \u010d. 5<\/strong>: Nastavte cenov\u00e9 podm\u00ednky pro ka\u017ed\u00fd typ poukazu. Nap\u0159\u00edklad poukaz v hodnot\u011b 15 \u20ac lze uplatnit pouze u objedn\u00e1vek v minim\u00e1ln\u00ed hodnot\u011b 25 \u20ac. U ka\u017ed\u00e9ho typu poukazu \u0161k\u00e1lujte minim\u00e1ln\u00ed cenu objedn\u00e1vky.<\/p>\n\n\n\n<p class=\"blogodstavec\">Pot\u00e9, co vytvo\u0159\u00edme poukazy, p\u0159ejdeme k automatiza\u010dn\u00edmu sc\u00e9n\u00e1\u0159i.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">NASTAVEN\u00cd AUTOMATIZACE<\/p>\n\n\n\n<p class=\"blogodstavec\">Sc\u00e9n\u00e1\u0159 \"Vit-LT Win Back\" spoj\u00ed v\u0161echny prvky do jednoho automatizovan\u00e9ho procesu. Celek vypad\u00e1 n\u00e1sledovn\u011b:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ09.png\" alt=\"\" class=\"wp-image-9848\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ09.png 1414w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ09-212x300.png 212w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ09-724x1024.png 724w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ09-768x1086.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ09-1086x1536.png 1086w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ09-8x12.png 8w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Za\u010dneme spou\u0161t\u011b\u010dem. Pou\u017eijeme uzel \"Opakovat\", kter\u00fd spust\u00ed pracovn\u00ed postup ka\u017ed\u00fd m\u011bs\u00edc v ur\u010dit\u00fd \u010das. Nastav\u00edme, aby se pracovn\u00ed postup spou\u0161t\u011bl t\u0159et\u00ed den v m\u011bs\u00edci v 8:00.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"667\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ10.png\" alt=\"\" class=\"wp-image-9849\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ10.png 773w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ10-300x260.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ10-768x666.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ10-14x12.png 14w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\"><strong>Tip #6<\/strong>: Nastavte sc\u00e9n\u00e1\u0159e tak, aby za\u010daly brzy. Tehdy je nejv\u011bt\u0161\u00ed pravd\u011bpodobnost, \u017ee z\u00e1kazn\u00edci zareaguj\u00ed.<\/p>\n\n\n\n<p class=\"blogodstavec\">Pot\u00e9 mus\u00edme zajistit, aby z\u00e1kazn\u00edk nenakoupil v posledn\u00edch \u0161esti m\u011bs\u00edc\u00edch. Zvolte mo\u017enost \"Z\u00e1kazn\u00edci bez odpov\u00eddaj\u00edc\u00ed ud\u00e1losti\" a nastavte ud\u00e1lost \"po\u010det zaznamenan\u00fdch ud\u00e1lost\u00ed na kont\u011b\" v posledn\u00edch 6 m\u011bs\u00edc\u00edch.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"371\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ11.png\" alt=\"\" class=\"wp-image-9850\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ11.png 1416w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ11-300x110.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ11-1024x377.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ11-768x283.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ11-18x7.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Druh\u00e1 \u010d\u00e1st podm\u00ednky zaji\u0161\u0165uje, \u017ee na z\u00e1kazn\u00edka nebyl v posledn\u00ed dob\u011b zam\u011b\u0159en podobn\u00fd sc\u00e9n\u00e1\u0159, jako zrovna tvo\u0159\u00edme. P\u0159idejte podm\u00ednku a vlo\u017ete \"Being Warmed Up\". T\u00edm zajist\u00edte, \u017ee na z\u00e1kazn\u00edka nebudou c\u00edlit dva stejn\u00e9 sc\u00e9n\u00e1\u0159e nar\u00e1z.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"390\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ12.png\" alt=\"\" class=\"wp-image-9851\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ12.png 1412w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ12-300x108.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ12-1024x368.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ12-768x276.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ12-18x6.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\"><strong>Tip #7<\/strong>: Ve slu\u017eb\u011b Administrace &amp; Loajalita m\u016f\u017eete vytv\u00e1\u0159et vlastn\u00ed ud\u00e1losti. Pomohou v\u00e1m definovat va\u0161e automatizace a definovat procesy t\u00fdkaj\u00edc\u00ed se digit\u00e1ln\u00edho marketingu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"483\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ13.png\" alt=\"\" class=\"wp-image-9852\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ13.png 989w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ13-300x136.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ13-768x347.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ13-18x8.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">D\u00e1le ode\u0161leme e-mail \"Vit-LT, Chyb\u00edte n\u00e1m\" (verze bez odm\u011bny). Proto\u017ee jsme nastavili spou\u0161t\u011b\u010d na 8 hodin r\u00e1no, nen\u00ed t\u0159eba uv\u00e1d\u011bt \"\u010cekat na \u010dasov\u00fd \u00fasek\". Pot\u00e9 nastav\u00edme t\u0159\u00eddenn\u00ed \u010dekac\u00ed dobu.<\/p>\n\n\n\n<p class=\"blogodstavec\">Dal\u0161\u00ed podm\u00ednka ur\u010d\u00ed, zda z\u00e1kazn\u00edk nakoupil v posledn\u00edch t\u0159ech dnech zah\u0159\u00edv\u00e1n\u00ed. N\u00e1sleduj\u00edc\u00ed podm\u00ednky typu \"Provedl n\u00e1kup?\" budou muset odpov\u00eddat p\u0159edchoz\u00ed \u010dekac\u00ed dob\u011b, aby sc\u00e9n\u00e1\u0159 souznil s platnost\u00ed voucheru a informacemi v e-mailech.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"383\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ14.png\" alt=\"\" class=\"wp-image-9853\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ14.png 1426w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ14-300x110.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ14-1024x374.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ14-768x281.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ14-18x7.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Pokud z\u00e1kazn\u00edk nakoup\u00ed, je sc\u00e9n\u00e1\u0159 dokon\u010den. Pokud ne, budeme pokra\u010dovat v ur\u010dov\u00e1n\u00ed odm\u011bny, kterou z\u00e1kazn\u00edk obdr\u017e\u00ed.<\/p>\n\n\n\n<p class=\"blogodstavec\">Pro ur\u010den\u00ed hodnoty z\u00e1kazn\u00edka stanov\u00edme postupn\u011b t\u0159i podm\u00ednky. Sta\u010d\u00ed nastavit atribut z\u00e1kazn\u00edka na vysokou nebo st\u0159edn\u00ed (ostatn\u00ed z\u00e1kazn\u00edci tedy logicky budou ti s n\u00edzkou hodnotou).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ15.png\" alt=\"\" class=\"wp-image-9854\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ15.png 1418w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ15-300x135.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ15-1024x461.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ15-768x346.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/11\/WarmupCZ15-18x8.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">T\u0159i nov\u011b vznikaj\u00edc\u00ed v\u011btve \"ano\" budou m\u00edt identick\u00e9 formul\u00e1\u0159e s v\u00fdjimkou e-mailu a p\u0159i\u0159azen\u00ed voucheru. Nejprve p\u0159i\u0159ad\u00edme kampa\u0148ov\u00fd voucher, kter\u00fd jsme d\u0159\u00edve vytvo\u0159ili. Pot\u00e9 ode\u0161leme p\u0159\u00edslu\u0161n\u00fd e-mail informuj\u00edc\u00ed z\u00e1kazn\u00edky o jejich odm\u011bn\u011b (20 \u20ac, 15 \u20ac nebo 10 \u20ac).&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Pot\u00e9 nastav\u00edme \u010dekac\u00ed dobu 9 dn\u00ed (voucher tedy bude m\u00edt je\u0161t\u011b jeden den platnost) a p\u0159idejte dal\u0161\u00ed podm\u00ednku \"Koupil?\". Pokud z\u00e1kazn\u00edk je\u0161t\u011b nenakoupil, ode\u0161lete posledn\u00ed e-mail \"Posledn\u00ed \u0161ance\".<\/p>\n\n\n\n<p class=\"blogodstavec\">S touto upom\u00ednkou je sc\u00e9n\u00e1\u0159 ukon\u010den.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">MOTIVUJTE Z\u00c1KAZN\u00cdKY POMOC\u00cd CARECLOUD<\/p>\n\n\n\n<p class=\"blogodstavec\">Na obnoven\u00ed vztah\u016f se z\u00e1kazn\u00edky nen\u00ed nikdy pozd\u011b. Sta\u010d\u00ed z\u00e1kazn\u00edka vhodn\u011b motivovat a b\u00fdt ochoten bojovat o jeho d\u016fv\u011bru. D\u00edky lukrativn\u00edm odm\u011bn\u00e1m, kter\u00e9 p\u0159\u00edmo odr\u00e1\u017e\u00ed hodnotu z\u00e1kazn\u00edka, je m\u016f\u017eete p\u0159iv\u00e9st zp\u011bt bez ztr\u00e1ty p\u0159ebyte\u010dn\u00fdch n\u00e1klad\u016f!<\/p>\n\n\n\n<p class=\"blogodstavec\">P\u0159esto je tento sc\u00e9n\u00e1\u0159 jen jedn\u00edm ze zp\u016fsob\u016f, jak aplikace CareCloud zaji\u0161\u0165uje kompletn\u00ed \u0159e\u0161en\u00ed digit\u00e1ln\u00edho marketingu. M\u016f\u017eete automatizovat pokro\u010dil\u00e9 opu\u0161t\u011bn\u00e9 ko\u0161\u00edky, drip kampan\u011b \u010di upom\u00ednky na dopln\u011bn\u00ed z\u00e1sob. Nav\u00edc m\u016f\u017eete vytv\u00e1\u0159et sv\u00e9 v\u011brnostn\u00ed programy a nastavovat p\u016fsobiv\u00e9 kampan\u011b s A\/B testov\u00e1n\u00edm a optimalizac\u00ed \u010dasu odesl\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"blogodstavec\">Osvojte si CareCloud s na\u0161imi praktick\u00fdmi n\u00e1vody a zvy\u0161te n\u00e1vratnost sv\u00e9ho marketingu.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1906\" height=\"1242\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Program-podpory-AI-technologii-CZ.png\" alt=\"\" class=\"wp-image-9375\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Program-podpory-AI-technologii-CZ.png 1900w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Program-podpory-AI-technologii-CZ-300x188.png 300w\" sizes=\"auto, (max-width: 1906px) 100vw, 1906px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Win your customers back with re-engagement campaigns! You can warm up cold customers and revive profitable relationships by using CareCloud email designer, customer data insights, attractive incentives, and automated workflows. Our guide will lead you through the whole process. WINNING BACK CUSTOMERS WITH AUTOMATION Brands must avoid high customer churn by carefully nurturing relationships, engaging&hellip;<\/p>","protected":false},"author":9,"featured_media":9844,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[31],"tags":[18,26,14,13,17,22],"class_list":["post-9828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-automation","tag-customer-data","tag-e-commerce","tag-emailing","tag-loyalty","tag-retail"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/9828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=9828"}],"version-history":[{"count":5,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/9828\/revisions"}],"predecessor-version":[{"id":9880,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/9828\/revisions\/9880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/9844"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=9828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=9828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=9828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}