{"id":9818,"date":"2025-10-27T12:41:32","date_gmt":"2025-10-27T11:41:32","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=9818"},"modified":"2025-10-27T14:55:04","modified_gmt":"2025-10-27T13:55:04","slug":"with-retail-in-detail-behind-us-heres-what-we-learned","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/carecloud-news\/with-retail-in-detail-behind-us-heres-what-we-learned\/","title":{"rendered":"Retail in Detail 2025 je za n\u00e1mi: Co jsme si z akce odnesli?\u00a0\u00a0"},"content":{"rendered":"

Komorn\u00ed, av\u0161ak z\u00e1sadn\u00ed: Takov\u00fd byl Retail in Detail 2025: CX + AI = \u2764\ufe0f. Celodenn\u00ed program pln\u00fd p\u0159edn\u00e1\u0161ek, panelov\u00fdch diskuz\u00ed a networkingu nal\u00e1kal p\u0159edn\u00ed \u010desk\u00e9 retailisty. Co jsme si jako hlavn\u00ed partne\u0159i z akce odnesli?<\/p>\n\n\n\n

\"Two<\/figure>\n\n\n\n

JAK ZLEP\u0160IT Z\u00c1KAZNICKOU ZKU\u0160ENOST? <\/p>\n\n\n\n

Retail in Detail dok\u00e1zal jednu v\u011bc: Nepot\u0159ebujete obrovsk\u00e9 davy, abyste p\u0159inesli hodnotu. A\u010dkoliv byli v\u0161ichni z \u00fa\u010dastn\u00edk\u016f zku\u0161en\u00ed retailist\u00e9<\/strong>, v\u0161ichni dychtili po know-how a networkingu. A t\u00e9ma leto\u0161n\u00ed akce? Jak vyv\u00e1\u017eit p\u0159\u00ednos lidsk\u00e9 pr\u00e1ce a um\u011bl\u00e9 inteligence (AI) k vytvo\u0159en\u00ed efektivn\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti (CX).<\/p>\n\n\n\n

Program dne se skl\u00e1dal z dynamick\u00fdch prezentac\u00ed p\u0159edn\u00edch CX odborn\u00edk\u016f a gener\u00e1ln\u00edch \u0159editel\u016f zna\u010dek, jako jsou Alza, Decathlon \u010di Rossman. N\u00e1\u0161 Head of Marketing & Sales Vladim\u00edr St\u0159\u00edtesk\u00fd nap\u0159\u00edklad uk\u00e1zal, jak optimalizovat CX v reten\u010dn\u00edm marketingu.<\/p>\n\n\n\n

Z p\u0159\u00edsp\u011bvk\u016f vyplynulo, \u017ee sou\u010dasn\u00e1 CX trp\u00ed mnoho nedostatky: Zna\u010dky \u010dasto podce\u0148uj\u00ed z\u00e1kazn\u00edkovy pocity a sentiment, nezpracov\u00e1vaj\u00ed zp\u011btnou vazbu a zas\u00edlaj\u00ed nepersonalizovanou komunikaci. Sta\u010d\u00ed v\u0161ak p\u00e1r spr\u00e1vn\u00fdch n\u00e1stroj\u016f, zm\u011bnu v p\u0159\u00edstupu a trochu t\u00e9 AI, a ka\u017ed\u00e1 zna\u010dka m\u016f\u017ee hrav\u011b p\u0159ekonat konkurenci. <\/p>\n\n\n\n

Event korunovala panelov\u00e1 diskuze o sou\u010dasn\u00fdch trendech v oblasti CX a retailu. T\u00e9 se z\u00fa\u010dastnili vrcholov\u00ed mana\u017ee\u0159i zna\u010dek jako Nestl\u00e9, Dr. Max \u010di P.V.A. Systems. Jen tato hodinov\u00e1 debata by vydala na celou knihu.<\/p>\n\n\n\n

CO DAL\u0160\u00cdHO EVENT NAB\u00cdDL?<\/p>\n\n\n\n

Jako hlavn\u00ed partner veletrhu jsme CareCloud prezentovali u vchodu do posluch\u00e1rny, kde jsme um\u00edstili termin\u00e1l s funk\u010dn\u00ed demo verz\u00ed. N\u00e1v\u0161t\u011bvn\u00edci, hladov\u00ed po inovac\u00edch, ocenili praktickou uk\u00e1zku na\u0161ich aplikac\u00ed a my jsme byli nad\u0161eni z jejich z\u00e1jmu o CDP.<\/p>\n\n\n\nN\u00e1\u0161 partner, Staffino<\/u><\/a>, p\u0159edstavil specializovanou platformu pro spr\u00e1vu CX, kter\u00e1 pom\u00e1h\u00e1 zlep\u0161ovat zku\u0161enosti jak z\u00e1kazn\u00edk\u016f, tak zam\u011bstnanc\u016f. Pokud chcete efektivn\u011b analyzovat feedback, zabr\u00e1nit churnu nebo zv\u00fd\u0161it m\u00edru zp\u011btn\u00e9 vazby, Staffino je \u0159e\u0161en\u00edm pr\u00e1v\u011b pro V\u00e1s.<\/span>\n\n\n\n

KAM SE VYD\u00c1ME P\u0158\u00cd\u0160T\u011a?<\/p>\n\n\n\n

Bylo n\u00e1m ct\u00ed tr\u00e1vit \u010das v p\u0159\u00edtomnosti p\u0159edn\u00edch retailist\u016f a odborn\u00edk\u016f na CX. Ka\u017ed\u00e9 setk\u00e1n\u00ed bylo pou\u010dn\u00e9 a ka\u017ed\u00e1 diskuze hodnotn\u00e1. P\u0159\u00ed\u0161t\u00ed rok v b\u0159eznu Blue Events po\u0159\u00e1d\u00e1 Retail Summit 2026, kter\u00fd bude m\u00edt je\u0161t\u011b v\u00edce \u00fa\u010dastn\u00edk\u016f a v\u011bt\u0161\u00ed rozsah. \u010cesk\u00fd retail \u010dekaj\u00ed velk\u00e9 v\u011bci!<\/p>\n\n\n\n

\"CDP<\/figure>","protected":false},"excerpt":{"rendered":"

Cozy, but insightful \u2014 that\u2019s how we\u2019d describe Retail in Detail 2025: CX + AI = \u2764\ufe0f, hosted by Blue Events. With a full day of lectures, discussions, and exhibitions, this event brought together retailers from all over the Czech Republic. What did we learn? HOW TO IMPROVE CUSTOMER EXPERIENCE?  Retail in Detail proved one…<\/p>","protected":false},"author":9,"featured_media":9820,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[15],"tags":[17,22],"class_list":["post-9818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carecloud-news","tag-loyalty","tag-retail"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/9818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=9818"}],"version-history":[{"count":3,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/9818\/revisions"}],"predecessor-version":[{"id":9824,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/9818\/revisions\/9824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/9820"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=9818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=9818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=9818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}