{"id":9810,"date":"2025-10-23T10:52:54","date_gmt":"2025-10-23T08:52:54","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=9810"},"modified":"2025-10-23T11:33:21","modified_gmt":"2025-10-23T09:33:21","slug":"vylepsete-cx-a-zvyste-prodeje-pomoci-push-notifikaci","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/vylepsete-cx-a-zvyste-prodeje-pomoci-push-notifikaci\/","title":{"rendered":"Vylep\u0161ete CX a zvy\u0161te prodeje pomoc\u00ed push notifikac\u00ed"},"content":{"rendered":"<p class=\"blogperex\">Push notifikace se staly neodmyslitelnou sou\u010d\u00e1st\u00ed na\u0161eho ka\u017edodenn\u00edho \u017eivota. Dr\u017e\u00ed n\u00e1s v obraze s novinkami, p\u0159ipom\u00ednkami a nab\u00eddkami. Nau\u010dte se vyu\u017e\u00edvat \u00fa\u010dinn\u00e9 push notifikace, kter\u00e9 zapoj\u00ed va\u0161e z\u00e1kazn\u00edky a zv\u00fd\u0161\u00ed va\u0161e tr\u017eby.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/10\/push-notification-1024x683.jpg\" alt=\"A woman holding a phone. Create amazing push notification campaigns with CDP &amp; CRM CareCloud.\" class=\"wp-image-9812\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/10\/push-notification-1024x683.jpg 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/10\/push-notification-300x200.jpg 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/10\/push-notification-768x512.jpg 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/10\/push-notification-1536x1024.jpg 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/10\/push-notification-2048x1365.jpg 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/10\/push-notification-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">SKV\u011aL\u00c9 ZAPOJEN\u00cd POMOC\u00cd KR\u00c1TK\u00c9 NOTIFIKACE<\/p>\n\n\n\n<p class=\"blogodstavec\">Push notifikace jsou mocn\u00fdm n\u00e1strojem pro e-commerce. S pozoruhodn\u00fdm open rate 87 % a m\u00edrou prokliku 42 % efektivn\u011b zapoj\u00ed z\u00e1kazn\u00edky a povzbud\u00ed je k n\u00e1kup\u016fm. Zjist\u011bte, jak\u00e9 jsou nejlep\u0161\u00ed zp\u016fsoby, jak tvo\u0159it a pos\u00edlat push notifikace.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">JAK M\u00c1 PUSH NOTIFIKACE VYPADAT<\/p>\n\n\n\n<p class=\"blogodstavec\">Za\u010dn\u011bme zlehka: Tady jsou t\u0159i v\u011bci co zv\u00e1\u017eit p\u0159ed naps\u00e1n\u00edm push notifikace.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\"><strong>Kr\u00e1tk\u00e9 a jednoduch\u00e9:<\/strong> Pi\u0161te jasn\u00e9, stru\u010dn\u00e9 a dynamick\u00e9 zpr\u00e1vy, abyste zaujali u\u017eivatele. Pou\u017eijte AI chatbot Abigail od CareCloud k vytvo\u0159en\u00ed \u00fa\u017easn\u00e9ho textu, kter\u00fd zaujme z\u00e1kazn\u00edky. Nap\u0159\u00edklad:<em> \u201eNov\u00e9 produkty zrovna dorazily! Vyzkou\u0161ejte nejnov\u011bj\u0161\u00ed m\u00f3dn\u00ed trendy.\u201c<\/em> nebo<em> \u201eNenechte si to uj\u00edt, skladem je pouze omezen\u00e9 mno\u017estv\u00ed trekingov\u00fdch bot.\u201c<\/em><\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>Segmentace:<\/strong> Pos\u00edlejte pouze relevantn\u00ed notifikace ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi za pomoc\u00ed segmentace. Segmentujte sv\u00e9 z\u00e1kazn\u00edky podle jejich obl\u00edben\u00fdch kategori\u00ed, zna\u010dek nebo cenov\u00e9ho rozp\u011bt\u00ed.&nbsp;<\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>Konzistence zpr\u00e1v:<\/strong> Integrujte push notifikace do sv\u00e9 celkov\u00e9 marketingov\u00e9 strategie, aby u\u017eivatel\u00e9 m\u011bli jednotn\u00fd omnichannel z\u00e1\u017eitek.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">ZVY\u0160TE ZAPOJEN\u00cd S PUSH<\/p>\n\n\n\n<p class=\"blogodstavec\">Ne ka\u017ed\u00e1 zpr\u00e1va je vhodn\u00e1 pro ka\u017ed\u00fd komunika\u010dn\u00ed kan\u00e1l. Zde jsou \u010dty\u0159i typy zpr\u00e1v, kter\u00e9 jsou ide\u00e1ln\u00ed pro push notifikace.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\"><strong>Informa\u010dn\u00ed zpr\u00e1vy:<\/strong> P\u0159ipome\u0148te d\u016fle\u017eit\u00e9 a neodkladn\u00e9 z\u00e1le\u017eitosti jako objedn\u00e1vky nebo rezervace. Informa\u010dn\u00ed zpr\u00e1vy pom\u00e1haj\u00ed u\u017eivatel\u016fm b\u00fdt v obraze a c\u00edtit se sou\u010d\u00e1st\u00ed va\u0161\u00ed zna\u010dky. Nap\u0159\u00edklad: <em>\u201eAhoj! Va\u0161e objedn\u00e1vka #12345 byla \u00fasp\u011b\u0161n\u011b zpracov\u00e1na a je na cest\u011b k V\u00e1m. Sledovat bal\u00ed\u010dek m\u016f\u017eete zde.\u201c<\/em><\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>Notifikace na z\u00e1klad\u011b polohy:<\/strong> Vyu\u017eijte geoloka\u010dn\u00ed data k zas\u00edl\u00e1n\u00ed c\u00edlen\u00fdch upozorn\u011bn\u00ed a nab\u00eddek na z\u00e1klad\u011b polohy u\u017eivatele. Nap\u0159\u00edklad speci\u00e1ln\u00ed akce v nedalek\u00e9m obchod\u011b m\u016f\u017ee v\u00fdrazn\u011b zv\u00fd\u0161it zapojen\u00ed a p\u0159il\u00e1kat z\u00e1kazn\u00edky do va\u0161ich prodejen.<\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>Kampan\u011b na zp\u011btn\u00e9 zapojen\u00ed:<\/strong> A\u0165 u\u017e je to p\u0159ipom\u00ednka o polo\u017ek\u00e1ch zanechan\u00fdch v ko\u0161\u00edku nebo upozorn\u011bn\u00ed na zbo\u017e\u00ed op\u011bt skladem, kampan\u011b na znovuzapojen\u00ed jsou efektivn\u00edm zp\u016fsobem, jak p\u0159iv\u00e9st u\u017eivatele zp\u011bt do va\u0161\u00ed aplikace nebo eshopu a zv\u00fd\u0161it tak prodeje.<\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>Promo zpr\u00e1vy:<\/strong> Vytv\u00e1\u0159ejte vzru\u0161en\u00ed a nal\u00e9havost pomoc\u00ed propaga\u010dn\u00edch zpr\u00e1v. A\u0165 u\u017e je to \u010dasov\u011b omezen\u00e1 sleva, bleskov\u00fd v\u00fdprodej nebo sez\u00f3nn\u00ed akce, propaga\u010dn\u00ed zpr\u00e1vy pom\u00e1haj\u00ed zv\u00fd\u0161it prodeje a povzbudit z\u00e1kazn\u00edky k akci. Nap\u0159\u00edklad: <em>\ud83c\udf1f Pozor bleskov\u00fd v\u00fdprodej! Nenechte si uj\u00edt neuv\u011b\u0159iteln\u00e9 nab\u00eddky \u2013 \u010dasov\u011b omezeno! Nakupte nyn\u00ed \ud83d\udcb8\ud83d\udecd<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">KVALITA NAD KVANTITOU<\/p>\n\n\n\n<p class=\"blogodstavec\">A nakonec t\u0159i nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u011bci, kter\u00e9 je t\u0159eba zkontrolovat p\u0159ed odesl\u00e1n\u00edm push notifikac\u00ed:<\/p>\n\n\n\n<p class=\"blogodstavec\"><strong>Personalizace:<\/strong> Z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed zpr\u00e1vy p\u0159izp\u016fsoben\u00e9 jejich z\u00e1jm\u016fm. Anal\u00fdzou u\u017eivatelsk\u00fdch dat, jako jsou p\u0159edchoz\u00ed n\u00e1kupy a n\u00e1kupn\u00ed chov\u00e1n\u00ed, m\u016f\u017eete vytv\u00e1\u0159et personalizovan\u00e9 zpr\u00e1vy, kter\u00e9 rezonuj\u00ed s va\u0161imi z\u00e1kazn\u00edky. Personalizovan\u00e9 notifikace zaujmou u\u017eivatele mnohem v\u00edce a zlep\u0161\u00ed jejich n\u00e1kupn\u00ed z\u00e1\u017eitek, co\u017e zna\u010dn\u011b zv\u00fd\u0161\u00ed jejich loajalitu.<\/p>\n\n\n\n<p class=\"blogodstavec\"><strong>Na\u010dasov\u00e1n\u00ed:<\/strong> Spr\u00e1vn\u00fd moment odesl\u00e1n\u00ed push notifikac\u00ed je pro jejich \u00fa\u010dinnost kl\u00ed\u010dov\u00fd. S automatiza\u010dn\u00edmi sc\u00e9n\u00e1\u0159i m\u016f\u017eete napl\u00e1novat notifikace, kter\u00e9 budou odes\u00edl\u00e1ny v optim\u00e1ln\u00edch \u010dasech na z\u00e1klad\u011b chov\u00e1n\u00ed a preferenc\u00ed u\u017eivatel\u016f. Doru\u010den\u00edm zpr\u00e1v v \u010dase, kdy jsou z\u00e1kazn\u00edci nejv\u00edce otev\u0159en\u00ed k zapojen\u00ed, m\u016f\u017eete maximalizovat jejich dopad a zv\u00fd\u0161it m\u00edru konverze.<\/p>\n\n\n\n<p class=\"blogodstavec\"><strong>Relevance:<\/strong> Push notifikace by m\u011bly b\u00fdt pou\u017e\u00edv\u00e1ny st\u0159\u00eddm\u011b a pouze pro d\u016fle\u017eit\u00e9 a relevantn\u00ed zpr\u00e1vy. Je d\u016fle\u017eit\u00e9 up\u0159ednostnit kvalitu p\u0159ed kvantitou a pos\u00edlat pouze notifikace, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed u\u017eivatel\u016fm skute\u010dnou hodnotu.&nbsp;<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">OPTIMALIZACE MARKETINGU V E-COMMERCE<\/p>\n\n\n\n<p class=\"blogodstavec\">Platforma CDP &amp; CRM CareCloud shroma\u017e\u010fuje z\u00e1kaznick\u00e1 data pro personalizaci, segmentaci a automatizaci. D\u00edky AI chatbotovi Abigail od CareCloud nemus\u00edte tr\u00e1vit v\u011b\u010dnost vytv\u00e1\u0159en\u00edm \u00fa\u017easn\u00fdch text\u016f pro push notifikace. Abigail je nap\u00ed\u0161e za v\u00e1s na z\u00e1klad\u011b va\u0161ich preferenc\u00ed. A nakonec, s platformou CareCloud m\u016f\u017eete pos\u00edlat push notifikace, i kdy\u017e nem\u00e1te mobiln\u00ed aplikaci.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1906\" height=\"1242\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Program-podpory-AI-technologii-CZ.png\" alt=\"\" class=\"wp-image-9375\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Program-podpory-AI-technologii-CZ.png 1900w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Program-podpory-AI-technologii-CZ-300x188.png 300w\" sizes=\"auto, (max-width: 1906px) 100vw, 1906px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Push notifications have become an essential part of everyone&#8217;s daily routine, keeping us updated with news, reminders, and offers. Learn how to create stunning push notifications to engage your customers and increase revenue. DRIVE CUSTOMER ENGAGEMENT Push notifications are powerful tools for e-commerce. With a remarkable 87% open rate and an average click-through rate of&hellip;<\/p>","protected":false},"author":10,"featured_media":9812,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[14,20],"class_list":["post-9810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-e-commerce","tag-omnichannel"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/9810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=9810"}],"version-history":[{"count":3,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/9810\/revisions"}],"predecessor-version":[{"id":9815,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/9810\/revisions\/9815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/9812"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=9810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=9810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=9810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}