{"id":9386,"date":"2025-08-07T09:32:22","date_gmt":"2025-08-07T07:32:22","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=9386"},"modified":"2025-08-07T09:34:00","modified_gmt":"2025-08-07T07:34:00","slug":"tvorte-uvitaci-e-maily-ktere-skvele-nastartuji-vztah-s-novymi-zakazniky","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/tvorte-uvitaci-e-maily-ktere-skvele-nastartuji-vztah-s-novymi-zakazniky\/","title":{"rendered":"Tvo\u0159te uv\u00edtac\u00ed e-maily, kter\u00e9 skv\u011ble nastartuj\u00ed vztah s nov\u00fdmi z\u00e1kazn\u00edky\u00a0"},"content":{"rendered":"<p class=\"blogperex\">Na dobr\u00fd prvn\u00ed dojem m\u00e1te jen jednu \u0161anci. Uv\u00edtac\u00ed e-maily upoutaj\u00ed pozornost z\u00e1kazn\u00edk\u016f, zat\u00edmco je sezn\u00e1m\u00ed s va\u0161\u00ed zna\u010dkou. Budujte siln\u00e9 vztahy od prvn\u00edho kontaktu pomoc\u00ed osv\u011bd\u010den\u00fdch postup\u016f.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/08\/dreamstime_l_175724231-1024x683.jpg\" alt=\"Tvo\u0159te uv\u00edtac\u00ed e-maily pomoc\u00ed CDP &amp; CRM CareCloud\" class=\"wp-image-9387\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/08\/dreamstime_l_175724231-1024x683.jpg 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/08\/dreamstime_l_175724231-300x200.jpg 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/08\/dreamstime_l_175724231-768x512.jpg 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/08\/dreamstime_l_175724231-1536x1024.jpg 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/08\/dreamstime_l_175724231-2048x1365.jpg 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/08\/dreamstime_l_175724231-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">P\u0158IV\u00cdTEJTE NOV\u011a REGISTROVAN\u00c9&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Jakmile se u v\u00e1s z\u00e1kazn\u00edk p\u0159ihl\u00e1s\u00ed k odb\u011bru newsletteru, mus\u00edte t\u00e9to p\u0159\u00edle\u017eitost vyu\u017e\u00edt. K tomu slou\u017e\u00ed uv\u00edtac\u00ed e-maily \u2014 prezentuj\u00ed va\u0161i zna\u010dku, poskytuj\u00ed u\u017eite\u010dn\u00e9 zdroje a motivuj\u00ed z\u00e1kazn\u00edky k prvn\u00edmu n\u00e1kupu. Dle dat Invesp tyto e-maily generuj\u00ed a\u017e o 320 % vy\u0161\u0161\u00ed obrat, ne\u017e promo kampan\u011b.<\/p>\n\n\n\n<p class=\"blogodstavec\">A\u0165 u\u017e va\u0161e uv\u00edtac\u00ed e-maily prezentuj\u00ed va\u0161i zna\u010dku, motivuj\u00ed k prvn\u00edmu n\u00e1kupu, nab\u00edz\u00ed zdroje nav\u00edc (blogov\u00e9 \u010dl\u00e1nky, tutori\u00e1ly) nebo shroma\u017e\u010fuj\u00ed zero-party data, mus\u00edte je optimalizovat pro maxim\u00e1ln\u00ed konverze.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">P\u0158EDM\u011aT A PREHEADER<\/p>\n\n\n\n<p class=\"blogodstavec\">Co m\u00e1 nejv\u011bt\u0161\u00ed vliv na otev\u0159en\u00ed e-mailu? P\u0159edm\u011bt a preheader. P\u0159i tvorb\u011b e-mail\u016f se v\u017edy zam\u011b\u0159te na tyto dv\u011b \u010d\u00e1sti.<\/p>\n\n\n\n<p class=\"blogodstavec\">P\u0159edm\u011bt upout\u00e1 pozornost a ve zkratce p\u0159edstav\u00ed e-mail (ide\u00e1ln\u011b 3-6 slovy). Mus\u00ed b\u00fdt dynamick\u00fd, pozitivn\u00ed a v komunika\u010dn\u00edm stylu va\u0161\u00ed zna\u010dky.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">V preheaderu m\u016f\u017eete b\u00fdt kreativn\u011bj\u0161\u00ed. Slou\u017e\u00ed sice jako shrnut\u00ed \u010di up\u0159esn\u011bn\u00ed t\u00e9matu va\u0161eho e-mailu, ale m\u00e1te v n\u011bm v\u00edce prostoru, ide\u00e1ln\u011b v\u0161ak omezte preheadery na 150 znak\u016f. P\u0159idejte do n\u011bj CTA, popi\u0161te v\u00fdhody va\u0161eho produktu, a (pokud to jde) oslovte z\u00e1kazn\u00edka jm\u00e9nem.&nbsp;<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">POSKYTN\u011aTE Z\u00c1KAZN\u00cdKOVI N\u011aCO NAV\u00cdC<\/p>\n\n\n\n<p class=\"blogodstavec\">Uv\u00edtac\u00ed e-maily vyjad\u0159uj\u00ed vd\u011bk, ale mus\u00ed z\u00e1rove\u0148 nab\u00eddnout p\u0159idanou hodnotu. U\u017eite\u010dn\u00e9 zdroje m\u016f\u017eete zahrnout do jednoho e-mailu, nebo vytvo\u0159it s\u00e9rii uv\u00edtac\u00edch e-mail\u016f, kter\u00e9 z\u00e1kazn\u00edka postupn\u011b sezn\u00e1m\u00ed se zna\u010dkou.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\"><strong>Motivace k prvn\u00edmu n\u00e1kupu<\/strong>: Pokud pos\u00edl\u00e1te e-mail z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed je\u0161t\u011b nenakoupili, m\u00e1te ide\u00e1ln\u00ed p\u0159\u00edle\u017eitost. Chcete-li z\u00e1kazn\u00edky motivovat, nab\u00eddn\u011bte jim nap\u0159. 15% slevu, dopravu zdarma nebo doporu\u010den\u00ed na va\u0161e nejprod\u00e1van\u011bj\u0161\u00ed produkty.<\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>Odkazy na zdroje<\/strong>: Pos\u00edlejte odkazy na domovskou str\u00e1nku, blog, podcasty a soci\u00e1ln\u00ed s\u00edt\u011b, abyste svoji zna\u010dku po\u0159\u00e1dn\u011b p\u0159edstavili.&nbsp;<\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>P\u0159edstaven\u00ed produktu a zna\u010dky<\/strong>:<strong> <\/strong>Je d\u016fle\u017eit\u00e9, aby o v\u00e1s m\u011bli z\u00e1kazn\u00edci jasnou p\u0159edstavu. Jedin\u011b up\u0159\u00edmnost\u00ed budujete loajalitu z\u00e1kazn\u00edk\u016f.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">Pokud toho m\u00e1te na srdci hodn\u011b, po\u0161lete v\u00edce e-mail\u016f v \u0159ad\u011b a obsah postupn\u011b d\u00e1vkujte. <strong>Prvn\u00ed uv\u00edtac\u00ed e-mail<\/strong> nap\u0159. poskytne odb\u011bratel\u016fm 10% slevou na v\u00e1\u0161 produkt. Po jednom dni po\u0161lete<strong> druh\u00fd e-mail<\/strong> s u\u017eite\u010dn\u00fdmi zdroji, uk\u00e1zkami produkt\u016f a odkazy na soci\u00e1ln\u00ed s\u00edt\u011b\/webov\u00e9 str\u00e1nky. Pokud odb\u011bratel\u00e9 je\u0161t\u011b nenakoupili, po\u0161lete jim <strong>t\u0159et\u00ed e-mail,<\/strong> abyste jim p\u0159ipomn\u011bli jejich slevu a motivovali je k n\u00e1kupu. Takto vystav\u011bn\u00e9 s\u00e9rii e-mail\u016f se \u0159\u00edk\u00e1 uv\u00edtac\u00ed drip kampa\u0148.<\/p>\n\n\n\n<p class=\"blogodstavec\">V na\u0161em Email Designeru m\u016f\u017eete tyto e-maily zkombinovat do komplexn\u00edch sc\u00e9n\u00e1\u0159\u016f. Jednodu\u0161e si nastavte spou\u0161t\u011b\u010de, atributy z\u00e1kazn\u00edk\u016f a podm\u00ednky.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">Z\u00c1KLAD UV\u00cdTAC\u00cdCH E-MAIL\u016e<\/p>\n\n\n\n<p class=\"blogodstavec\">A\u010dkoli je forma e-mailu obecn\u011b na v\u00e1s, m\u011bjte na pam\u011bti tyto body:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\"><strong>Plat\u00ed pravidlo \u201e\u010d\u00edm krat\u0161\u00ed, t\u00edm lep\u0161\u00ed\u201c<\/strong>. Dva odstavce, zaj\u00edmav\u00fd obr\u00e1zek a CTA s odkazy bohat\u011b sta\u010d\u00ed.<\/li>\n\n\n\n<li class=\"blogodstavec\">Do pati\u010dky e-mailu uve\u010fte <strong>kontaktn\u00ed \u00fadaje a odkazy na va\u0161e soci\u00e1ln\u00ed s\u00edt\u011b.<\/strong> with links to save up space.<\/li>\n\n\n\n<li class=\"blogodstavec\">Nezapome\u0148te tak\u00e9 p\u0159idat <strong>jasn\u011b \u010diteln\u00fd odkaz pro odhl\u00e1\u0161en\u00ed<\/strong>. Nevnucujte e-maily z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed o n\u011b nestoj\u00ed.<\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>Double opt-in<\/strong> se st\u00e1v\u00e1 osv\u011bd\u010denou prax\u00ed. Zaji\u0161\u0165uje, \u017ee va\u0161e e-maily jsou opravdu schv\u00e1len\u00e9 a odeslan\u00e9 spr\u00e1vn\u00e9mu p\u0159\u00edjemci.<\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>Optimalizujte pro mobiln\u00ed za\u0159\u00edzen\u00ed a tmav\u00fd re\u017eim.<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">Pro je\u0161t\u011b lep\u0161\u00ed zapojen\u00ed vlo\u017ete do e-mailu personalizovanou nab\u00eddku produkt\u016f, \u010d\u00edm\u017e zv\u00fd\u0161\u00edte \u0161anci na n\u00e1kup a udr\u017e\u00edte z\u00e1kazn\u00edk\u016fv z\u00e1jem. <strong>CareCloud AI Recommendation Engine 3.0<\/strong> tvo\u0159\u00ed relevantn\u00ed nab\u00eddky na z\u00e1klad\u011b produktov\u00fdch a z\u00e1kaznick\u00fdch dat, a to zcela automaticky.&nbsp;<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">ZLEP\u0160UJTE SE S KA\u017dD\u00ddM E-MAILEM<\/p>\n\n\n\n<p class=\"blogodstavec\">Na\u010dasov\u00e1n\u00ed uv\u00edtac\u00edch e-mail\u016f je kl\u00ed\u010dov\u00e9. Podle dat VerticalResponse doch\u00e1z\u00ed k nejvy\u0161\u0161\u00edmu zapojen\u00ed do 48 hodin od p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru e-mailu. Spole\u010dnost Hive.co p\u0159id\u00e1v\u00e1, \u017ee 11:00, 14:00 a 18:00 hodin pat\u0159\u00ed mezi nejlep\u0161\u00ed \u010dasy pro odesl\u00e1n\u00ed. Optim\u00e1ln\u00ed \u010das k odesl\u00e1n\u00ed si ale nakonec mus\u00edte naj\u00edt sami. Proto prov\u00e1d\u011bjte anal\u00fdzy, A\/B testov\u00e1n\u00ed a vyu\u017eijte AI n\u00e1stroj\u016f, kter\u00e9 pomohou \u0159\u00eddit Va\u0161i strategii.<\/p>\n\n\n\n<p class=\"blogodstavec\">Uv\u00edtac\u00ed e-maily jsou jako va\u0161e vizitka a mohou rozhodnout o tom, zda u v\u00e1s z\u00e1kazn\u00edk z\u016fstane. Proto byste m\u011bli zvolit ten nejvhodn\u011bj\u0161\u00ed n\u00e1stroj pro jejich tvorbu. CareCloud nab\u00edz\u00ed segmentaci, design e-mail\u016f, automatizaci, A\/B testov\u00e1n\u00ed a anal\u00fdzu kampan\u00ed, kter\u00e9 prom\u011bn\u00ed va\u0161e kreativitu ve v\u00fdkonn\u00fd marketing.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1906\" height=\"1242\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Program-podpory-AI-technologii-CZ.png\" alt=\"\" class=\"wp-image-9375\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Program-podpory-AI-technologii-CZ.png 1900w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Program-podpory-AI-technologii-CZ-300x188.png 300w\" sizes=\"auto, (max-width: 1906px) 100vw, 1906px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>You have only one chance to make a good first impression. Welcome emails serve as your brand\u2019s first contact with the customer, showing a huge potential to engage and convert. Build customer relationships from day one with these best practices. WELCOME CUSTOMERS TO YOUR BRAND&nbsp; When a customer subscribes or registers for your newsletter, you&hellip;<\/p>","protected":false},"author":9,"featured_media":9387,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[18,13,17],"class_list":["post-9386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-automation","tag-emailing","tag-loyalty"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/9386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=9386"}],"version-history":[{"count":3,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/9386\/revisions"}],"predecessor-version":[{"id":9390,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/9386\/revisions\/9390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/9387"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=9386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=9386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=9386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}