{"id":9251,"date":"2025-07-07T11:04:38","date_gmt":"2025-07-07T09:04:38","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=9251"},"modified":"2025-07-15T13:00:54","modified_gmt":"2025-07-15T11:00:54","slug":"zvyste-prodej-za-12-hodin-prakticky-pruvodce-nastaveni-flash-sale","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tutorialy\/zvyste-prodej-za-12-hodin-prakticky-pruvodce-nastaveni-flash-sale\/","title":{"rendered":"Zvy\u0161te prodej za 12 hodin: praktick\u00fd pr\u016fvodce nastaven\u00ed flash sale"},"content":{"rendered":"<p class=\"blogperex\">Flash sale dok\u00e1\u017ee z\u00e1zraky b\u011bhem n\u011bkolika hodin \u2013 zv\u00fd\u0161\u00ed tr\u017eby, o\u017eiv\u00ed neaktivn\u00ed z\u00e1kazn\u00edky a rychle upout\u00e1 pozornost. V tomto \u010dl\u00e1nku v\u00e1m uk\u00e1\u017eeme, jak snadno nastavit \u00fasp\u011b\u0161nou kampa\u0148 pomoc\u00ed platformy CareCloud.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/dreamstime_l_252685625-1-1-1024x683.jpg\" alt=\"Create Flash Sales with CDP &amp; CRM CareCloud\" class=\"wp-image-9256\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/dreamstime_l_252685625-1-1-1024x683.jpg 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/dreamstime_l_252685625-1-1-300x200.jpg 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/dreamstime_l_252685625-1-1-768x512.jpg 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/dreamstime_l_252685625-1-1-1536x1024.jpg 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/dreamstime_l_252685625-1-1-2048x1365.jpg 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/dreamstime_l_252685625-1-1-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">PRAKTICK\u00dd P\u0158\u00cdKLAD FLASH SALE<\/p>\n\n\n\n<p class=\"blogodstavec\">Pro nejlep\u0161\u00ed demonstraci procesu pou\u017eijeme imagin\u00e1rn\u00ed zna\u010dku Noir&amp;Gold \u2013 spole\u010dnost specializuj\u00edc\u00ed se na minimalistick\u00e9 \u0161perky.<\/p>\n\n\n\n<p class=\"blogodstavec\">Noir&amp;Gold m\u00e1 vlastn\u00ed e-shop a mobiln\u00ed aplikaci, kde si z\u00e1kazn\u00edci mohou zakoupit nov\u00e9 kolekce \u0161perk\u016f. 12hodinovou flash sale kampa\u0148 spust\u00edme takto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\">Ve\u010der p\u0159ed akc\u00ed (6. \u010dervna) roze\u0161leme e-mail s ozn\u00e1men\u00edm o nadch\u00e1zej\u00edc\u00edch slev\u00e1ch.<\/li>\n\n\n\n<li class=\"blogodstavec\">V den akce (7. \u010dervna od 8:00 do 20:00) ode\u0161leme dv\u011b push notifikace \u2013 prvn\u00ed na za\u010d\u00e1tku v\u00fdprodeje (8:00) a druhou dv\u011b hodiny p\u0159ed koncem (18:00), abychom maximalizovali FOMO a motivovali z\u00e1kazn\u00edka k okam\u017eit\u00e9mu n\u00e1kupu.<\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">Jak tedy nastavit tuto kampa\u0148 na platform\u011b CareCloud? Nejprve vytvo\u0159\u00edme z\u00e1kaznick\u00e9 segmenty, pot\u00e9 navrhneme \u0161ablony e-mail\u016f a push notifikac\u00ed, nastav\u00edme odesl\u00e1n\u00ed kampan\u00ed a nakonec sestav\u00edme automatizovan\u00fd sc\u00e9n\u00e1\u0159.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">TVORBA SEGMENT\u016e<\/p>\n\n\n\n<p class=\"blogodstavec\">Prvn\u00edm krokem je nastaven\u00ed segment\u016f se z\u00e1kazn\u00edky, kte\u0159\u00ed s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed zareaguj\u00ed na flash sale:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\"><strong>Nov\u00ed z\u00e1kazn\u00edci <\/strong>\u2013 Tento segment zahrnuje z\u00e1kazn\u00edky, kte\u0159\u00ed provedli p\u0159esn\u011b jeden n\u00e1kup. Abyste se mohli kvalifikovat, musel b\u00fdt n\u00e1kup dokon\u010den v posledn\u00edch 30 dnech.<\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>Neaktivn\u00ed z\u00e1kazn\u00edci <\/strong>\u2013 Tento segment zahrnuje z\u00e1kazn\u00edky, kte\u0159\u00ed byli d\u0159\u00edve aktivn\u00edmi nakupuj\u00edc\u00edmi, ale v posledn\u00edch 6 m\u011bs\u00edc\u00edch neprovedli \u017e\u00e1dn\u00fd n\u00e1kup a neotev\u0159eli ani \u017e\u00e1dn\u00e9 marketingov\u00e9 e-maily.<\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">P\u0159ejd\u011bte do aplikace <em>Administrace &amp; Loajalita<\/em> a vyhledejte <em>P\u0159ehled segment\u016f<\/em>.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Chcete-li identifikovat <strong>nov\u00e9 z\u00e1kazn\u00edky<\/strong>, nejprve klikn\u011bte na krit\u00e9ria <em>N\u00e1kupn\u00ed chov\u00e1n\u00ed<\/em> . Vyberte <em>Po\u010det n\u00e1kup\u016f<\/em> a nastavte hodnotu \"1\" na obou stran\u00e1ch.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"134\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.47.38.png\" alt=\"\" class=\"wp-image-9261\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.47.38.png 949w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.47.38-300x67.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.47.38-768x172.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.47.38-18x4.png 18w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">K tomu klikn\u011bte na <em>V\u00fdb\u011br podle ud\u00e1losti<\/em> , kde zvol\u00edte <br>Dokon\u010den\u00ed registrace \u00fa\u010dtu<\/br> a nastav\u00edte na posledn\u00edch 30 dn\u00ed.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"232\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.49.14.png\" alt=\"\" class=\"wp-image-9262\" style=\"width:842px;height:auto\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.49.14.png 1092w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.49.14-300x106.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.49.14-1024x361.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.49.14-768x271.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.49.14-18x6.png 18w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">D\u00edky tomu se do segmentu dostanou pouze z\u00e1kazn\u00edci, kte\u0159\u00ed provedli pouze jeden n\u00e1kup za posledn\u00edch 30 dn\u00ed.<\/p>\n\n\n\n<p class=\"blogodstavec translation-block\">Pro <strong>neaktivn\u00ed z\u00e1kazn\u00edky<\/strong> jsme zvolili RFM krit\u00e9ria a nastavili Recency na 6 m\u011bs\u00edc\u016f, Frequency na 20 n\u00e1kup\u016f a Monetary na 100 EUR za posledn\u00ed 2 roky.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"1024\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.53.53.png\" alt=\"\" class=\"wp-image-9263\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.53.53.png 1050w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.53.53-286x300.png 286w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.53.53-976x1024.png 976w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.53.53-768x806.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.53.53-11x12.png 11w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Pot\u00e9 jsme vybrali krit\u00e9rium <em>V\u00fdb\u011br z\u00e1kazn\u00edk\u016f podle p\u0159edchoz\u00edch e-mailov\u00fdch kampan\u00ed<\/em> a nastavili \u010dasov\u00fd r\u00e1mec na 6 m\u011bs\u00edc\u016f.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.58.36.png\" alt=\"\" class=\"wp-image-9264\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.58.36.png 1102w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.58.36-300x163.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.58.36-1024x558.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.58.36-768x418.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-10.58.36-18x10.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Nyn\u00ed se p\u0159esuneme k aplikaci <em>Kampan\u011b &amp; C\u00edlov\u00e9 skupiny <\/em>.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">TVORBA E-MAILU<\/p>\n\n\n\n<p class=\"blogodstavec\">Nejprve mus\u00edme vytvo\u0159it publikum. P\u0159ejd\u011bte do <em>Tvorby publika<\/em> a pot\u00e9 na <em>V\u00fdb\u011br z\u00e1kazn\u00edk\u016f podle z\u00e1kaznick\u00fdch segment\u016f a badg\u016f.<\/em> Zde vyberte ty dva segmenty, kter\u00e9 jsme vytvo\u0159ily d\u0159\u00edve<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"264\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.01.23.png\" alt=\"\" class=\"wp-image-9265\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.01.23.png 1105w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.01.23-300x75.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.01.23-1024x257.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.01.23-768x193.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.01.23-18x5.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">D\u00e1le navrhneme e-mail. Otev\u0159ete<em> E-mail Designer<\/em> a vytvo\u0159te promo e-mail na flash sale.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"936\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-16.00.06.png\" alt=\"\" class=\"wp-image-9299\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-16.00.06.png 1174w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-16.00.06-222x300.png 222w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-16.00.06-758x1024.png 758w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-16.00.06-768x1038.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-16.00.06-1136x1536.png 1136w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-16.00.06-9x12.png 9w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Posledn\u00ed krok je nastaven\u00ed kampan\u011b. Napl\u00e1nujte si ji na den p\u0159ed akc\u00ed, ide\u00e1ln\u011b na pozdn\u00ed odpoledne. Nezapome\u0148te p\u0159i\u0159adit publikum a \u0161ablonu e-mailu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"789\" height=\"422\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.48.23.png\" alt=\"\" class=\"wp-image-9267\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.48.23.png 1412w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.48.23-300x150.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.48.23-1024x511.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.48.23-768x383.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.48.23-18x9.png 18w\" sizes=\"auto, (max-width: 789px) 100vw, 789px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">D\u00e1le se zam\u011b\u0159\u00edme na nastaven\u00ed push notifikac\u00ed.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">N\u00c1VRH PUSH NOTIFIKACE<\/p>\n\n\n\n<p class=\"blogodstavec\">Jakmile je va\u0161e e-mailov\u00e1 kampa\u0148 napl\u00e1nov\u00e1na, je \u010das podpo\u0159it v\u00e1\u0161 flash sale pomoc\u00ed v\u010dasn\u00fdch push notifikac\u00ed. Nejprve mus\u00edme definovat publikum. Proto\u017ee nastaven\u00ed je stejn\u00e9 jako u e-mailov\u00fdch kampan\u00ed, p\u0159esko\u010d\u00edme tento krok a p\u0159ejdeme rovnou k vytv\u00e1\u0159en\u00ed push notifikac\u00ed.<\/p>\n\n\n\n<p class=\"blogodstavec translation-block\">V n\u00e1stroji \"Tvorbu \u0161ablony PUSH notifikace\" napi\u0161te dv\u011b zpr\u00e1vy:<\/p>\n\n\n\n<p class=\"blogodstavec\"><strong>Prvn\u00ed push notifikace (zah\u00e1jen\u00ed prodeje):<\/strong> Tato notifikace bude odesl\u00e1na p\u0159esn\u011b v 8:00 a bude signalizovat zah\u00e1jen\u00ed prodeje. Nezapome\u0148te definovat <em>Akce po kliknut\u00ed na notifikaci<\/em>, co\u017e je nastaven\u00ed c\u00edlov\u00e9 str\u00e1nky, na kterou se z\u00e1kazn\u00edci dostanou po kliknut\u00ed na notifikaci.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"351\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.55.54.png\" alt=\"\" class=\"wp-image-9268\" style=\"width:839px;height:auto\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.55.54.png 2608w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.55.54-300x106.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.55.54-1024x361.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.55.54-768x271.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.55.54-1536x541.png 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.55.54-2048x722.png 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.55.54-18x6.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec translation-block\"><strong>D\u016fle\u017eit\u00e9:<\/strong> Ujist\u011bte se, \u017ee NEN\u00cd vybr\u00e1na mo\u017enost <em>Odeslat i na konta bez souhlasu se zasl\u00e1n\u00edm obchodn\u00edho sd\u011blen\u00ed<\/em>. Tato mo\u017enost je ur\u010dena p\u0159edev\u0161\u00edm pro transak\u010dn\u00ed zpr\u00e1vy, nikoliv pro marketingovou komunikaci.<\/p>\n\n\n\n<p class=\"blogodstavec\"><strong>Druh\u00e1 push notifikace (p\u0159ed koncem slevy): <\/strong>P\u0159ipravte druhou push notifikaci, kter\u00e1 bude odesl\u00e1na dv\u011b hodiny p\u0159ed koncem slevy, pomoc\u00ed automatizovan\u00e9ho sc\u00e9n\u00e1\u0159e.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.57.34.png\" alt=\"\" class=\"wp-image-9269\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.57.34.png 2593w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.57.34-300x104.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.57.34-1024x356.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.57.34-768x267.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.57.34-1536x534.png 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.57.34-2048x712.png 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-10.57.34-18x6.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Nyn\u00ed, kdy\u017e m\u00e1te push notifikace p\u0159ipraven\u00e9, je \u010das nastavit samotnou kampa\u0148.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">NASTAVEN\u00cd KAMPAN\u011a PRO PUSH NOTIFIKACE<\/p>\n\n\n\n<p class=\"blogodstavec\">Prost\u0159ednictv\u00edm kampan\u011b odes\u00edl\u00e1me pouze jednu push notifikaci \u2013 tu \u00favodn\u00ed, kter\u00e1 oznamuje za\u010d\u00e1tek ud\u00e1losti. Nastaven\u00ed je stejn\u00e9 jako u e-mailu nebo SMS, ale je t\u0159eba se zam\u011b\u0159it na dva kl\u00ed\u010dov\u00e9 kroky:<\/p>\n\n\n\n<p class=\"blogodstavec\">Nejprve nastav\u00edme <em>Prioritu<\/em>. Pokud v dan\u00fd den odes\u00edl\u00e1te v\u00edce kampan\u00ed, za\u0161krtn\u011bte pol\u00ed\u010dko Vysok\u00e1 priorita, d\u00edky \u010demu\u017e bude tato push notifikace odesl\u00e1na jako prvn\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"155\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.35.51.png\" alt=\"\" class=\"wp-image-9270\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.35.51.png 988w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.35.51-300x42.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.35.51-768x108.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.35.51-18x3.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec translation-block\">D\u00e1le pou\u017eijeme mo\u017enost <em>Odlo\u017eit a nastavit term\u00edn spu\u0161t\u011bn\u00ed<\/em> a nastav\u00edme p\u0159esn\u00fd \u010das odesl\u00e1n\u00ed kampan\u011b. Jak jsme si stanovili na za\u010d\u00e1tku, flash sale za\u010d\u00edn\u00e1 v 8 hodin r\u00e1no.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"251\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.37.21.png\" alt=\"\" class=\"wp-image-9271\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.37.21.png 1230w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.37.21-300x70.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.37.21-1024x241.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.37.21-768x180.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.37.21-18x4.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Nakonec si vytvo\u0159\u00edme automatizovan\u00fd sc\u00e9n\u00e1\u0159, kter\u00fd zajist\u00ed, \u017ee \u017e\u00e1dn\u00e1 p\u0159\u00edle\u017eitost nebude promarn\u011bna.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">TVORBA AUTOMATIZA\u010cN\u00cdHO SC\u00c9N\u00c1\u0158E<\/p>\n\n\n\n<p class=\"blogodstavec\">Tento sc\u00e9n\u00e1\u0159 se spust\u00ed dv\u011b hodiny p\u0159ed koncem prodeje. Zam\u011b\u0159\u00ed se na z\u00e1kazn\u00edky, kte\u0159\u00ed je\u0161t\u011b nic nenakoupili, a ode\u0161le jim druhou push notifikace, kter\u00e1 jim p\u0159ipomene, \u017ee prodej brzy kon\u010d\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"778\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-11.00.08.png\" alt=\"\" class=\"wp-image-9272\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-11.00.08.png 1205w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-11.00.08-300x296.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-11.00.08-1024x1010.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-11.00.08-768x758.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-07-04-v-11.00.08-12x12.png 12w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Jako spou\u0161t\u011b\u010d vybereme mo\u017enost <em>Opakovat<\/em> a napl\u00e1nujte spu\u0161t\u011bn\u00ed p\u0159esn\u011b v den flash sale a dv\u011b hodiny p\u0159ed jejich koncem. T\u00edm zajist\u00edte, \u017ee se va\u0161e p\u0159ipom\u00ednka dostane k publiku pr\u00e1v\u011b v\u010das, aby vyvolala konverze na posledn\u00ed chv\u00edli.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"703\" height=\"603\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.39.44.png\" alt=\"\" class=\"wp-image-9274\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.39.44.png 1135w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.39.44-300x264.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.39.44-1024x900.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.39.44-768x675.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.39.44-14x12.png 14w\" sizes=\"auto, (max-width: 703px) 100vw, 703px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec translation-block\">D\u00e1le p\u0159id\u00e1me <em>Podm\u00ednku podle dal\u0161\u00ed ud\u00e1losti<\/em>, jako <em>Typ obdob\u00ed<\/em> vybereme \"relativn\u00ed\" a definujeme jej na posledn\u00edch 10 hodin. Nastav\u00edme atribut na <em>Nov\u00fd n\u00e1kup<\/em>, jako oper\u00e1tor vybereme <em>Po\u0159ad\u00ed zaznamenan\u00e9 ud\u00e1losti na konta<\/em>, kterou nastav\u00edme na <em>V\u011bt\u0161\u00ed ne\u017e 0<\/em>. Pot\u00e9 povol\u00edme mo\u017enost <em>Bez odpov\u00eddaj\u00edc\u00ed ud\u00e1losti<\/em>, abychom zajistili, \u017ee ozn\u00e1men\u00ed obdr\u017e\u00ed pouze z\u00e1kazn\u00edci, kte\u0159\u00ed neprovedli n\u00e1kup.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"421\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.40.28.png\" alt=\"\" class=\"wp-image-9273\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.40.28.png 2183w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.40.28-300x123.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.40.28-1024x419.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.40.28-768x314.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.40.28-1536x628.png 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.40.28-2048x838.png 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.40.28-18x7.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Za\u010d\u00e1tek sc\u00e9n\u00e1\u0159e jsme p\u016fvodn\u011b nastavili na Opakovat, ale chceme ho pou\u017e\u00edt pouze jednou. Jak to ud\u011bl\u00e1me? Nejprve ve sloupci Stav sc\u00e9n\u00e1\u0159e klikneme na <em>Aktivn\u00ed<\/em> a zaktivujeme sc\u00e9n\u00e1\u0159 okam\u017eit\u011b.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"297\" height=\"52\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.44.31.png\" alt=\"\" class=\"wp-image-9275\" style=\"width:455px;height:auto\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.44.31.png 427w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.44.31-300x53.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.44.31-18x3.png 18w\" sizes=\"auto, (max-width: 297px) 100vw, 297px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Proto\u017ee tento sc\u00e9n\u00e1\u0159 pou\u017eijeme jen jednou, nastav\u00edme tak\u00e9 deaktivaci. Klikn\u011bte na <em>Neaktivn\u00ed<\/em> a zvolte <em>Odlo\u017eit deaktivaci<\/em>. Nastavte \u010das ukon\u010den\u00ed flash sale.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"471\" height=\"452\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.45.57.png\" alt=\"\" class=\"wp-image-9276\" style=\"width:605px;height:auto\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.45.57.png 772w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.45.57-300x286.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.45.57-768x731.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/07\/Snimek-obrazovky-2025-06-09-v-11.45.57-13x12.png 13w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Sc\u00e9n\u00e1\u0159 se automaticky ukon\u010d\u00ed v nastaven\u00fd okam\u017eik.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">VYBERTE SI CARECLOUD PRO SV\u016eJ FLASH SALE<\/p>\n\n\n\n<p class=\"blogodstavec\">CareCloud nen\u00ed jen \u0159e\u0161en\u00ed CDP a CRM \u2013 je to v\u00e1\u0161 partner p\u0159i budov\u00e1n\u00ed vysoce personalizovan\u00fdch, automatizovan\u00fdch z\u00e1kaznick\u00fdch zku\u0161enost\u00ed, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed skute\u010dn\u00e9 v\u00fdsledky. D\u00edky v\u00fdkonn\u00e9 segmentaci, flexibiln\u00edm komunika\u010dn\u00edm n\u00e1stroj\u016fm a intuitivn\u00edm funkc\u00edm automatizace v\u00e1m CareCloud pom\u00e1h\u00e1 realizovat flash sale a jak\u00e9koli dal\u0161\u00ed kampan\u011b s maxim\u00e1ln\u00ed efektivitou a dopadem.<\/p>\n\n\n\n<p class=\"blogodstavec\">S CareCloud m\u016f\u017eete bezprobl\u00e9mov\u011b propojit data, marketing a prodej a vytvo\u0159it tak z\u00e1\u017eitky, kter\u00e9 z\u00e1kazn\u00edci miluj\u00ed \u2013 a v\u00fdsledky, kter\u00e9 va\u0161e zna\u010dku posunou d\u00e1le.<\/p>","protected":false},"excerpt":{"rendered":"<p>Flash sales can do wonders in just a few hours \u2014 boosting revenue, reviving inactive customers, and capturing attention fast. In this article, we&#8217;ll guide you through how to easily set up a successful flash sale campaign using the CareCloud platform. A REAL-LIFE FLASH SALE EXAMPLE To best demonstrate the process, we&#8217;ll use the imaginary&hellip;<\/p>","protected":false},"author":10,"featured_media":9254,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[31],"tags":[18,14,13,20],"class_list":["post-9251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-automation","tag-e-commerce","tag-emailing","tag-omnichannel"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/9251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=9251"}],"version-history":[{"count":4,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/9251\/revisions"}],"predecessor-version":[{"id":9301,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/9251\/revisions\/9301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/9254"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=9251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=9251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=9251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}