{"id":8642,"date":"2025-04-22T10:13:20","date_gmt":"2025-04-22T08:13:20","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=8642"},"modified":"2025-06-03T16:28:57","modified_gmt":"2025-06-03T14:28:57","slug":"jak-na-drip-kampan-v-carecloud-krok-za-krokem","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tutorialy\/jak-na-drip-kampan-v-carecloud-krok-za-krokem\/","title":{"rendered":"Jak na drip kampa\u0148 v CareCloud: krok za krokem"},"content":{"rendered":"

Drip kampa\u0148 uk\u00e1\u017ee z va\u0161\u00ed zna\u010dky to nejlep\u0161\u00ed! N\u00e1\u0161 podrobn\u00fd n\u00e1vod v\u00e1s provede tvorbou t\u00e9to kampan\u011b, od n\u00e1vrhu jednotliv\u00fdch e-mail\u016f a\u017e po nastaven\u00ed automatiza\u010dn\u00edho sc\u00e9n\u00e1\u0159e. P\u0159em\u011b\u0148te nov\u00e9 odb\u011bratele na v\u011brn\u00e9 z\u00e1kazn\u00edky s CareCloud!<\/p>\n\n\n\n

Z\u00c1KLADY DRIP KAMPAN\u011a<\/p>\n\n\n\n

N\u011bkdy je t\u0159eba v\u00edce e-mail\u016f k tomu, abyste z\u00e1kazn\u00edka zaujali. Drip kampa\u0148 je automatizovan\u00e1 s\u00e9rie r\u016fznorod\u00fdch e-mail\u016f s c\u00edlem z\u00e1kaznick\u00e9 konverze. M\u016f\u017eete s n\u00ed prov\u00e9st z\u00e1kazn\u00edky skrz celou jejich cestu, budovat jejich v\u011brnost nebo je, v p\u0159\u00edpad\u011b neaktivity, \u201co\u017eivit\u201d.<\/p>\n\n\n\n

Pro bli\u017e\u0161\u00ed pohled na drip kampan\u011b si p\u0159e\u010dt\u011bte tento \u010dl\u00e1nek<\/u><\/a>. V tomto tutori\u00e1lu si naopak detailn\u011b projdeme cel\u00fd postup, jak vytvo\u0159it kampa\u0148, kter\u00e1 p\u0159iv\u00edt\u00e1 nov\u00e9 odb\u011bratele, p\u0159edstav\u00ed n\u00e1\u0161 produkt a motivuje k prvn\u00edmu n\u00e1kupu.<\/p>\n\n\n\n

N\u00e1\u0161 p\u0159\u00edklad propaguje imagin\u00e1rn\u00ed zna\u010dku elektrokol s n\u00e1zvem \"Pedallin\". Postup je n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n

    \n
  1. P\u0159\u00edprava jednotliv\u00fdch e-mailov\u00fdch \u0161ablon s r\u016fzn\u00fdmi c\u00edli.<\/li>\n\n\n\n
  2. Tvorba slevy na prvn\u00ed n\u00e1kup produktu Pedallin.<\/li>\n\n\n\n
  3. Nastaven\u00ed automatiza\u010dn\u00edho sc\u00e9n\u00e1\u0159e, kter\u00fd e-maily spolu se slevou ode\u0161le.<\/li>\n<\/ol>\n\n\n\n

    P\u0159ipraveni? Poj\u010fme si vytvo\u0159it drip kampa\u0148 na platform\u011b CareCloud!<\/p>\n\n\n\n

    DESIGN E-MAILOV\u00ddCH \u0160ABLON<\/p>\n\n\n\n

    Ne\u017e za\u010dneme s jakoukoliv automatizac\u00ed, je pot\u0159eba si neprve p\u0159ipravit e-maily.<\/p>\n\n\n\n

    Prvn\u00ed \"uv\u00edtac\u00ed\" e-mail slou\u017e\u00ed jako osobn\u00ed vizitka va\u0161\u00ed zna\u010dky. Sta\u010d\u00ed v n\u011bm kr\u00e1tce a v\u0159ele p\u0159iv\u00edtat nov\u00e9ho odb\u011bratele a v z\u00e1pat\u00ed e-mailu vlo\u017e\u00ed\u0161 \u0159adu d\u016fle\u017eit\u00fdch odkaz\u016f na va\u0161e vlastn\u00ed kan\u00e1ly (domovsk\u00e1 str\u00e1nka, soci\u00e1ln\u00ed s\u00edt\u011b, e-shop). S jednoduchou personalizac\u00ed, jako je nap\u0159. osloven\u00ed z\u00e1kazn\u00edka jm\u00e9nem, dod\u00e1te e-mailu osobn\u00ed rovinu.<\/p>\n\n\n\n

    \"CareCloud<\/figure>\n\n\n\n

    D\u016fraz klademe zejm\u00e9na na p\u0159iv\u00edt\u00e1n\u00ed nov\u00fdch odb\u011bratel\u016f, ne vnucov\u00e1n\u00ed produktu \u010di zahlcen\u00ed informacemi. Proto sta\u010d\u00ed napsat jeden \u010di dva kr\u00e1tk\u00e9 odstavce a dodat vhodn\u00fd obr\u00e1zek. Zvolte si ji\u017e te\u010f barvu pozad\u00ed, kterou budete konzistentn\u011b pou\u017e\u00edvat v cel\u00e9 drip kampani (v na\u0161em p\u0159\u00edpad\u011b tmav\u011b zelenou).<\/p>\n\n\n\n

      \n
    • Tip #1<\/strong>: Nezapome\u0148te si v CareCloud designeru vygenerovat i n\u00e1hled e-mail\u016f pro mobiln\u00ed za\u0159\u00edzen\u00ed.<\/li>\n<\/ul>\n\n\n\n
      \"Drip<\/figure>\n\n\n\n
        \n
      • Tip #2<\/strong>: Odkazy na soci\u00e1ln\u00ed s\u00edt\u011b um\u00edst\u011bte do z\u00e1pat\u00ed e-mailu. Zachovejte jednoduch\u00fd design, abyste z\u00e1kazn\u00edka nezahltili.<\/li>\n<\/ul>\n\n\n\n
        \"Drip<\/figure>\n\n\n\n

        Druh\u00fd e-mail p\u0159edstavuje v\u00e1\u0161 produkt nebo zna\u010dku. My jsme zvolili kr\u00e1tk\u00fd, obecn\u00fd p\u0159ehled elektrokol Pedallin se zam\u011b\u0159en\u00edm na jejich jedine\u010dn\u00e9 vlastnosti. Zde mus\u00edte p\u0159esv\u011bd\u010dit z\u00e1kazn\u00edky o kvalit\u00e1ch va\u0161eho produktu a kl\u00ed\u010dov\u00fdch hodnot\u00e1ch zna\u010dky. Na konci p\u0159idejte voln\u00e9 zdroje (odkaz na blog, tutori\u00e1ly) a p\u0159idejte v\u00fdrazn\u00e9 CTA, kter\u00e9 povede rovnou do va\u0161eho e-shopu.<\/p>\n\n\n\n

        \"CareCloud<\/figure>\n\n\n\n

        Tento e-mail bude del\u0161\u00ed, jeliko\u017e m\u00e1 za c\u00edl informovat odb\u011bratele o va\u0161em produktu. Rozd\u011blte bloky do sloupc\u016f, \u010d\u00edm\u017e m\u016f\u017eete vlo\u017eit text vedle obr\u00e1zk\u016f. Ke ka\u017ed\u00e9mu z nich tak\u00e9 vytvo\u0159te alternativn\u00ed texty. Obr\u00e1zky by m\u011bly prezentovat jen v\u00e1\u0161 vlastn\u00ed produkt.<\/p>\n\n\n\n

          \n
        • Tip #3<\/strong>: Pokud m\u00e1te dostatek z\u00e1kaznick\u00fdch dat ji\u017e te\u010f, m\u016f\u017eete vytvo\u0159it i alternativn\u00ed produktov\u00fd showcase, nap\u0159. e-mail s elektrokoly pro \u017eeny nebo elektrokola s n\u00edzk\u00fdm r\u00e1mem pro star\u0161\u00ed z\u00e1kazn\u00edky.<\/li>\n\n\n\n
        • Tip #4<\/strong>: Pokud m\u00edsto konkr\u00e9tn\u00edho produktu propagujete zna\u010dku, zkuste vyl\u00ed\u010dit vzru\u0161uj\u00edc\u00ed p\u0159\u00edb\u011bh va\u0161\u00ed zna\u010dky. Narativy jako success stories se velmi dob\u0159e \u010dtou, proto\u017ee jsou inspirativn\u00ed a d\u00e1 se s nimi snadno ztoto\u017enit.<\/li>\n<\/ul>\n\n\n\n

          T\u0159et\u00ed e-mail posil\u00ed autoritu zna\u010dky p\u0159id\u00e1n\u00edm tzv, \u201csocial proof\u201d \u2014 citace, doporu\u010den\u00ed \u010di pozitivn\u00ed z\u00e1kaznick\u00e9 recenze, kter\u00e1 dod\u00e1 va\u0161\u00ed zna\u010dce d\u016fv\u011bryhodnost. Tento typ e-mailu je voliteln\u00fd a z\u00e1vis\u00ed na va\u0161\u00ed z\u00e1kaznick\u00e9 z\u00e1kladn\u011b: M\u016f\u017eete tak\u00e9 p\u0159idat n\u00e1vody, produktov\u00e9 pr\u016fvodce, p\u0159\u00edb\u011bhy o zna\u010dce, atd. Hlavn\u00ed je zaujmout z\u00e1kazn\u00edka.<\/p>\n\n\n\n

          \"CareCloud<\/figure>\n\n\n\n

          \u010ctvrt\u00fd e-mail kone\u010dn\u011b obsahuje jasn\u00e9 CTA k n\u00e1kupu. Jeliko\u017e jsme v p\u0159edchoz\u00edch e-mailech dostate\u010dn\u011b p\u0159edvedli na\u0161e produkty a pos\u00edlili autoritu zna\u010dky, je na \u010dase vyb\u00eddnout odb\u011bratele k n\u00e1kupu. Jako p\u0159edt\u00edm si vysta\u010d\u00edte s 1-2 odstavci, atraktivn\u00edm obr\u00e1zkem a v\u00fdrazn\u00fdm CTA.<\/p>\n\n\n\n

          \"CareCloud<\/figure>\n\n\n\n
          \"CareCloud<\/figure>\n\n\n\n

          Dal\u0161\u00ed e-mail obsahuje incentivu v podob\u011b voucheru a za\u0161le se jen t\u011bm, kte\u0159\u00ed zat\u00edm nenakoupili. Do horn\u00ed \u010d\u00e1sti e-mailu (obvykle p\u0159\u00edmo pod hlavi\u010dku) p\u0159idejte \u010dasova\u010d a v\u00fdrazn\u00e9 CTA pro uplatn\u011bn\u00ed voucheru.<\/p>\n\n\n\n

          \"CareCloud<\/figure>\n\n\n\n

          Posledn\u00ed e-mail pak upozorn\u00ed odb\u011bratele p\u0159ibli\u017en\u011b dva dny p\u0159ed vypr\u0161en\u00edm platnosti voucheru. Jeliko\u017e se jedn\u00e1 o posledn\u00ed mo\u017enost, jak z\u00e1kazn\u00edka motivovat, zva\u017ete tak\u00e9 SMS, kter\u00e1 zv\u00fd\u0161\u00ed \u0161anci na konverzi (pokud m\u00e1te telefonn\u00ed \u010d\u00edslo odb\u011bratele).<\/p>\n\n\n\n

          \"CareCloud<\/figure>\n\n\n\n

          TVORBA ODM\u011aNY<\/p>\n\n\n\n

          Ned\u00edln\u00e1 sou\u010d\u00e1st drip kampan\u011b je voucher, kter\u00fdm motivujeme z\u00e1kazn\u00edka k n\u00e1kupu. Vytvo\u0159\u00edme si kampa\u0148ovou odm\u011bnu. P\u0159ejd\u011bte do aplikace Administrace & Loajalita a vyberte V\u011brnostn\u00ed program, Benefity\/vouchery a nakonec Kampa\u0148ov\u00e9 & Marketing automation odm\u011bny.<\/p>\n\n\n\n

          Nejprve vyberte konkr\u00e9tn\u00ed zna\u010dky a produkty, bu\u010f importem seznam\u016f produkt\u016f, nebo v\u00fdb\u011brem z nab\u00eddky.<\/p>\n\n\n\n

          \"\"<\/figure>\n\n\n\n

          Z\u00e1sadn\u00ed je nastavit spr\u00e1vnou platnost voucheru: Mus\u00ed se shodovat s \u010dasova\u010dem v e-mailech! <\/p>\n\n\n\n

          \"\"<\/figure>\n\n\n\n

          CareCloud nab\u00edz\u00ed komplexn\u00ed nastaven\u00ed voucher\u016f, av\u0161ak pro na\u0161e \u00fa\u010dely zvol\u00edme procentu\u00e1ln\u00ed slevu na v\u0161echny produkty s minim\u00e1ln\u00ed hodnotou n\u00e1kupu 800 EUR.<\/p>\n\n\n\n

          \"\"<\/figure>\n\n\n\n

          NASTAVEN\u00cd SC\u00c9N\u00c1\u0158E<\/p>\n\n\n\n

          Posledn\u00ed \u010d\u00e1st spoj\u00ed v\u0161echny \u010d\u00e1sti do jednoho automatizovan\u00e9ho procesu. V\u0161echny e-maily budou postupn\u011b odesl\u00e1ny s ur\u010dit\u00fdmi pauzamii. Cel\u00e1 logika sc\u00e9n\u00e1\u0159e vypad\u00e1 takto: <\/p>\n\n\n\n

          \"CareCloud<\/figure>\n\n\n\n

          Sc\u00e9n\u00e1\u0159 se spust\u00ed p\u0159i eventu \"registrace nov\u00e9ho \u00fa\u010dtu\".<\/p>\n\n\n\n

          V dal\u0161\u00edm kroku p\u0159id\u00e1me podm\u00ednku, kter\u00e1 zkontroluje, zda m\u00e1me k dispozici e-mailovou adresu z\u00e1kazn\u00edka.<\/p>\n\n\n\n

          \"\"<\/figure>\n\n\n\n

          Prvn\u00ed uv\u00edtac\u00ed e-mail ode\u0161leme hned po nov\u00e9 registraci.<\/p>\n\n\n\n

          V dal\u0161\u00edm kroku ur\u010d\u00edme \u010dasov\u00e9 rozmez\u00ed, kdy bude odesl\u00e1n dal\u0161\u00ed e-mail. Nech\u00e1v\u00e1me odb\u011bratel\u016fm prostor na vydechnut\u00ed, proto nastav\u00edme 5 dn\u00ed. Nastav\u00edme tak\u00e9, aby se e-maily odes\u00edlaly v dob\u011b 9-19 hodin ka\u017ed\u00fd den.<\/p>\n\n\n\n

          \"\"<\/figure>\n\n\n\n

          Vzhledem k tomu, \u017ee dal\u0161\u00ed e-maily budou odesl\u00e1ny p\u0159esn\u011b po stanoven\u00e9m po\u010dtu dn\u00ed, nemus\u00edte tento uzel u\u017e nikam um\u00eds\u0165ovat.<\/p>\n\n\n\n

          Tip #5<\/strong>: Zva\u017ete, zda chcete e-maily pos\u00edlat i o v\u00edkendech: N\u011bkte\u0159\u00ed z\u00e1kazn\u00edci si marketingov\u00e9 e-maily ve voln\u00e9m \u010dase neotev\u0159ou. Vzhledem k tomu, \u017ee e-kola jsou spojena hlavn\u011b s voln\u00fdm \u010dasem, pos\u00edl\u00e1me i o v\u00edkendu.<\/p>\n\n\n\n

          Tip #6<\/strong>: : Nastaven\u00ed spr\u00e1vn\u00fdch interval\u016f je pro drip kampan\u011b kl\u00ed\u010dov\u00e9. Najd\u011bte rovnov\u00e1hu mezi t\u00edm, jak z\u00e1kazn\u00edky zaujmout, a z\u00e1rove\u0148 je nezat\u011b\u017eovat. Obecn\u011b plat\u00ed, \u017ee mezi jednotliv\u00fdmi e-maily se nastavuje pauza 2-5 dn\u00ed, abyste nad\u00e1le z\u016fstali v pov\u011bdom\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

          V ka\u017ed\u00e9m p\u0159\u00edpad\u011b se vyplat\u00ed testovat r\u016fzn\u00e9 \u010dasy a zkou\u0161et, kter\u00e9 maj\u00ed nejv\u011bt\u0161\u00ed odezvu.<\/p>\n\n\n\n

          Jako dal\u0161\u00ed krok p\u0159id\u00e1me dva e-maily za sebou \u2014 prezentaci produktu a social proof \u2014 s krat\u0161\u00ed \u010dekac\u00ed dobou mezi nimi. Potom nastav\u00edme dal\u0161\u00ed dva dny pauzy. <\/p>\n\n\n\n

          P\u0159ed odesl\u00e1n\u00edm \u010dtvrt\u00e9ho e-mailu zkontrolujeme, zda odb\u011bratel provedl n\u00e1kup. Jednodu\u0161e p\u0159id\u00e1me podm\u00ednku s atributy jako na obr\u00e1zku:<\/p>\n\n\n\n

          \"\"<\/figure>\n\n\n\n

          Tip #7<\/strong>: Nastavte rozumnou minim\u00e1ln\u00ed hodnotu n\u00e1kupu. Pokud ji nech\u00e1te na 0 a z\u00e1kazn\u00edk si koup\u00ed p\u0159\u00edslu\u0161enstv\u00ed za 15 \u20ac, sc\u00e9n\u00e1\u0159 se ukon\u010d\u00ed a nebudete m\u00edt \u0161anci zajistit v\u011bt\u0161\u00ed n\u00e1kup. My jsme nastavili 800\u20ac, co\u017e odpov\u00edd\u00e1 minim\u00e1ln\u00edmu n\u00e1kupu hlavn\u00edho produktu \u2014 elektrokola \u2014 a tak\u00e9 voucheru.<\/p>\n\n\n\n

          Pokud z\u00e1kazn\u00edk ji\u017e n\u00e1kup provedl (v\u011btev \u201cano\u201d), ukon\u010d\u00edme pracovn\u00ed postup p\u0159id\u00e1n\u00edm nov\u00e9ho kupuj\u00edc\u00edho do segmentu \"Aktivn\u00ed z\u00e1kazn\u00edk\".<\/p>\n\n\n\n

          Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f v\u0161ak z\u00e1kazn\u00edk nenakoup\u00ed hned. Pak p\u0159ich\u00e1zej\u00ed na \u0159adu posledn\u00ed t\u0159i e-maily. V nich p\u0159id\u00e1me CTA, abychom nov\u00e9 odb\u011bratele p\u0159im\u011bli k n\u00e1kupu.<\/p>\n\n\n\n

          Pokud nenakoup\u00ed, p\u0159i\u0159ad\u00edme jim voucher (ak\u010dn\u00ed uzel P\u0159i\u0159adit odm\u011bnu za kampa\u0148) a po\u0161leme e-mail. Op\u011bt zkontrolujeme, zda \u010dasova\u010d ve zpr\u00e1v\u011b odpov\u00edd\u00e1 platnosti poukazu.<\/p>\n\n\n\n

          V posledn\u00ed \u010d\u00e1sti op\u011bt zkontrolujeme, zda si odb\u011bratel zakoupil v\u00fdrobek. Pokud ne, ode\u0161leme posledn\u00ed e-mail 2 dny p\u0159ed vypr\u0161en\u00edm platnosti voucheru. Proto\u017ee jsme nastavili platnost na 8 dn\u00ed, bude \u010dekac\u00ed doba 6 dn\u00ed.<\/p>\n\n\n\n

          Posledn\u00ed e-mail upozorn\u00ed odb\u011bratele, \u017ee platnost jejich poukazu brzy vypr\u0161\u00ed. Pro zv\u00fd\u0161en\u00ed \u0161ance na n\u00e1kup m\u016f\u017eeme p\u0159idat bu\u010f push notifikaci, SMS, nebo oboj\u00ed. Nejprve zkontrolujeme, zda odb\u011bratel p\u0159i registraci uvedl sv\u00e9 telefonn\u00ed \u010d\u00edslo. Pot\u00e9 ode\u0161leme SMS.<\/p>\n\n\n\n

          T\u00edmto se sc\u00e9n\u00e1\u0159 ukon\u010d\u00ed. <\/p>\n\n\n\n

          V\u00ddNOSN\u00c9 AUTOMATIZACE S CARECLOUD<\/p>\n\n\n\n

          Drip kampan\u011b p\u0159in\u00e1\u0161ej\u00ed vynikaj\u00edc\u00ed v\u00fdsledky: \u00dadaje CareCloud ukazuj\u00ed, \u017ee po nasazen\u00ed t\u00e9to automatizace klesl po\u010det \u00fa\u010dt\u016f bez n\u00e1kupu o 21 %. Nicm\u00e9n\u011b, skute\u010dn\u00e1 s\u00edla drip kampan\u00ed spo\u010d\u00edv\u00e1 v jejich v\u0161estrannosti. M\u016f\u017eete je p\u0159izp\u016fsobit sv\u00e9mu produktu\/zna\u010dce a vytv\u00e1\u0159et si vlastn\u00ed s\u00e9rie e-mail\u016f podle va\u0161ich c\u00edl\u016f a standard\u016f. <\/p>\n\n\n\n

          Pokud v drip kampan\u00edch t\u00e1pete, m\u016f\u017eete na za\u010d\u00e1tek vyzkou\u0161et p\u0159edp\u0159ipraven\u00fd sc\u00e9n\u00e1\u0159 p\u0159\u00edmo z platformy CareCloud. Poslou\u017e\u00ed jako ide\u00e1ln\u00ed z\u00e1klad pro va\u0161e vlastn\u00ed kampan\u011b, kter\u00e9 m\u016f\u017eete d\u00e1le optimalizovat. <\/p>\n\n\n\n

          Zvolte cestu automatizace \u2014 zvolte CareCloud.<\/p>","protected":false},"excerpt":{"rendered":"

          Present your product in the best light with a drip campaign! This tutorial will guide you through a welcome drip campaign from start to finish. Learn to create email templates, discount vouchers, and complete automation workflows. Convert new subscribers into loyal customers with CareCloud! DRIP CAMPAIGN BASICS Sometimes, one email is not enough to engage…<\/p>","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[31],"tags":[18,13,17],"class_list":["post-8642","post","type-post","status-publish","format-standard","hentry","category-tutorials","tag-automation","tag-emailing","tag-loyalty"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=8642"}],"version-history":[{"count":5,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8642\/revisions"}],"predecessor-version":[{"id":9129,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8642\/revisions\/9129"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=8642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=8642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=8642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}