{"id":8606,"date":"2025-04-10T09:25:04","date_gmt":"2025-04-10T07:25:04","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=8606"},"modified":"2025-04-10T09:25:05","modified_gmt":"2025-04-10T07:25:05","slug":"emailing-na-urovni-jak-optimalizovat-miru-prokliku-s-carecloud","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/emailing-na-urovni-jak-optimalizovat-miru-prokliku-s-carecloud\/","title":{"rendered":"E-mailing na \u00farovni: jak optimalizovat m\u00edru prokliku s CareCloud"},"content":{"rendered":"

M\u00edra otev\u0159en\u00ed u\u017e nen\u00ed relevantn\u00ed. Mnohem spolehliv\u011bj\u0161\u00edm ukazatelem \u00fasp\u011b\u0161nosti kampan\u011b je m\u00edra prokliku (CTR). Optimalizujte ji p\u0159i ka\u017ed\u00e9 p\u0159\u00edle\u017eitosti a budujte e-mailing s platformou CareCloud.<\/p>\n\n\n\n

\"woman<\/figure>\n\n\n\n

\u00daSP\u011aCH SPO\u010c\u00cdV\u00c1 V KLIKNUT\u00cd<\/p>\n\n\n\n

M\u00edra otev\u0159en\u00ed rychle ztr\u00e1c\u00ed v\u00fdznam. Lid\u00e9 mo\u017en\u00e1 e-mail otev\u0159ou, ale kliknou na odkazy? A co t\u0159eba iOS inbox, kter\u00fd ka\u017ed\u00fd e-mail \u201cna zkou\u0161ku\u201d otev\u0159e, \u010d\u00edm\u017e v\u00e1m zkresluje data? Chcete-li zjistit skute\u010dnou \u00fasp\u011b\u0161nost sv\u00fdch kampan\u00ed, za\u010dn\u011bte s m\u00edrou prokliku (CTR).<\/p>\n\n\n\n

CTR ukazuje procento lid\u00ed, kte\u0159\u00ed kliknuli na odkaz na va\u0161em e-mailu. Tato metrika poskytuje cenn\u00e9 informace a odhaluje p\u0159ednosti \u010di nedostatky kampan\u00ed. Podle serveru campaignmonitor.org se zdrav\u00e1 m\u00edra prokliku pohybuje mezi 2-5 %, p\u0159i\u010dem\u017e pr\u016fm\u011br v retailu je 0,7 %.<\/p>\n\n\n\n

Poj\u010fme si vysv\u011btlit, jak tuto m\u00edru zv\u00fd\u0161it.<\/p>\n\n\n\n

UDR\u017dUJTE \u010cISTOU DATAB\u00c1ZI<\/p>\n\n\n\n

CTR m\u011b\u0159\u00ed kliknut\u00ed na odkazy v r\u00e1mci v\u0161ech<\/em> odeslan\u00fdch e-mail\u016f. Proto je na \u010dase p\u0159ehodnotit, komu v\u016fbec e-maily pos\u00edl\u00e1te. Udr\u017eov\u00e1n\u00ed datab\u00e1ze zapojen\u00fdch z\u00e1kazn\u00edk\u016f zajist\u00ed vy\u0161\u0161\u00ed m\u00edru prokliku a z\u00e1rove\u0148 zv\u00fd\u0161\u00ed i va\u0161i reputaci odes\u00edlatele, tak\u017ee se va\u0161e e-maily nebudou t\u0159\u00ed\u0161tit o antispamovou ochranou inbox\u016f.<\/p>\n\n\n\n

Nejd\u016fle\u017eit\u011bj\u0161\u00ed je e-mailov\u00e9 p\u0159\u00edjemce segmentovat na z\u00e1klad\u011b z\u00e1kaznick\u00e9ho zapojen\u00ed, p\u0159\u00edpadn\u011b dle RFM. Pr\u00e1v\u011b anga\u017eovan\u00ed a v\u011brn\u00ed z\u00e1kazn\u00edci budou na odkazy klikat \u2013 nemarn\u011bte \u010das se ztracen\u00fdmi z\u00e1kazn\u00edky.\u00a0<\/p>\n\n\n\n

Platforma CareCloud m\u00e1 zabudovanou spr\u00e1vu kvality dat, kter\u00e1 kontroluje platnost shrom\u00e1\u017ed\u011bn\u00fdch dat a e-mailov\u00fdch adres. Ka\u017ed\u00fd kontakt se automaticky vypln\u00ed do profilu, zbav\u00ed duplikace a chyb, na\u010de\u017e se standardizuje pro automatizaci a segmentaci.<\/p>\n\n\n\n

VYPILUJTE P\u0158EDM\u011aT A PRE-HEADER<\/p>\n\n\n\n

Dejme tomu, \u017ee se e-mail dostal do schr\u00e1nky: co te\u010f? Pokud jde o zv\u00fd\u0161en\u00ed m\u00edry prokliku, p\u0159edm\u011bt a pre-header jsou kl\u00ed\u010dov\u00e9. Pokud jde o n\u011b, s t\u011bmito jednoduch\u00fdmi pokyny neud\u011bl\u00e1te krok vedle:<\/p>\n\n\n\n

    \n
  1. P\u0159edm\u011bt mus\u00ed b\u00fdt kr\u00e1tk\u00fd a v\u00fdsti\u017en\u00fd<\/strong>. Omezte po\u010det slov na 3 a\u017e 6. Jednoduch\u00fd a chytlav\u00fd p\u0159edm\u011bt z\u00e1kazn\u00edky p\u0159il\u00e1k\u00e1 a vzbud\u00ed jejich pozornost. Nemus\u00edte nutn\u011b shrnout cel\u00e9 t\u00e9ma\/koncept e-mailu; hlavn\u00ed je oslovit p\u0159\u00edjemce.<\/li>\n\n\n\n
  2. Dodate\u010dn\u00e9 informace dejte do pre-headeru<\/strong>. Tam m\u016f\u017eete t\u00e9ma e-mailu \u0159\u00e1dn\u011b p\u0159edstavit a d\u00e1t z\u00e1kazn\u00edk\u016fm d\u016fvod, aby z\u016fstali. U\u017e\u00edvejte proaktivn\u00ed, v\u0159el\u00fd, ale z\u00e1rove\u0148 nal\u00e9hav\u00fd t\u00f3n. M\u011bli byste si vysta\u010dit s 80 a\u017e 90 znaky.<\/li>\n\n\n\n
  3. Opatrn\u011b s emotikony<\/strong>. Pokud se shoduj\u00ed s image va\u0161\u00ed zna\u010dky, jd\u011bte do nich. Dbejte v\u0161ak na to, aby se vztahovaly p\u0159\u00edmo k va\u0161\u00ed kampani. V ka\u017ed\u00e9m p\u0159edm\u011btu pou\u017e\u00edvejte pouze jeden: Antispamov\u00e9 filtry pova\u017euj\u00ed u\u017eit\u00ed emotikon\u016f jako spam.<\/li>\n<\/ol>\n\n\n\n

    OPTIMALIZUJTE CTA (V\u00ddZVU K AKCI)<\/p>\n\n\n\n

    Va\u0161e v\u00fdzva k akci, a\u0165 u\u017e ve form\u011b odkazu, tla\u010d\u00edtka \u010di obr\u00e1zku, je p\u0159\u00edmou branou ke konverzi. V\u011bnujte dostate\u010dnou pozornost jej\u00edmu um\u00edst\u011bn\u00ed, volb\u011b slov, designu tla\u010d\u00edtka a jejich po\u010dtu, abyste z\u00e1kazn\u00edka motivovali ke kliknut\u00ed. \u0158i\u010fte se tak\u00e9 t\u011bmito pokyny:<\/p>\n\n\n\n

      \n
    1. Tla\u010d\u00edtko CTA um\u00edst\u011bte do prvn\u00ed t\u0159etiny e-mailu<\/strong>. P\u0159\u00edjemce by nem\u011bl scrollovat, aby se k n\u011bmu dostal, a\u0165 u\u017e na mobilu \u010di PC. Mezi jednotliv\u00e1 CTA vlo\u017ete jeden nebo dva odstavce textu, p\u0159\u00edpadn\u011b je m\u016f\u017eete odd\u011blit barevn\u011b.<\/li>\n\n\n\n
    2. A\u0165 jsou viditeln\u00e9 a v\u00fdrazn\u00e9<\/strong>. I s p\u0159imhou\u0159en\u00fdma o\u010dima mus\u00ed b\u00fdt CTA st\u00e1le rozeznateln\u00e1. Pou\u017eijte barvu kontrastuj\u00edc\u00ed se zbytkem e-mailu.<\/li>\n\n\n\n
    3. Dbejte na posloupnost<\/strong>. Pokud m\u00e1 ka\u017ed\u00e9 CTA odkazovat jinam, ur\u010dete si to nejd\u016fle\u017eit\u011bj\u0161\u00ed a ud\u011blejte z n\u011bho nejv\u011bt\u0161\u00ed magnet pozornosti.<\/li>\n\n\n\n
    4. Dejte si z\u00e1le\u017eet na formulaci<\/strong>. \"Koupit nyn\u00ed\" nebo \"Klikn\u011bte na odkaz\" \u010dasto nebude sta\u010dit. Vytvo\u0159te pocit nal\u00e9havosti a sna\u017ete se odpov\u011bd\u011bt na ot\u00e1zku: \"Pro\u010d bych m\u011bl kliknout?\". Pokud m\u00e1te v\u00edce CTA, obm\u011b\u0148te formulace.<\/li>\n<\/ol>\n\n\n\n

      A\/B TESTOV\u00c1N\u00cd A\u017d K DOKONALOSTI<\/p>\n\n\n\n

      A\/B testov\u00e1n\u00ed je nejlep\u0161\u00ed zp\u016fsob, jak vylep\u0161it sv\u00e9 kampan\u011b! Testujte v\u0161emo\u017en\u00e9 d\u00edl\u010d\u00ed alternativy, a\u0165 u\u017e se pot\u00fdk\u00e1te s p\u0159edm\u011btem, pre-headerem nebo obsahem e-mailu. Zkuste prov\u00e9st drobn\u00e9 zm\u011bny, abyste l\u00e9pe rozli\u0161ili, kter\u00fd aspekt se povedl a kter\u00fd ne.<\/p>\n\n\n\n

      Vytvo\u0159te alternativn\u00ed verze kampan\u011b a automatick\u00e9 A\/B testov\u00e1n\u00ed platformy CareCloud se postar\u00e1 o zbytek. Samo n\u00e1hodn\u011b rozd\u011bl\u00ed publikum, ode\u0161le alternativn\u00ed verze e-mail\u016f a analyzuje v\u00fdsledky. Nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed alternativa bude z\u00e1klad dal\u0161\u00edch kampan\u00ed.<\/p>\n\n\n\n

      VY\u0160\u0160\u00cd M\u00cdRA PROKLIKU S CARECLOUD<\/p>\n\n\n\n

      Rada na z\u00e1v\u011br: V\u017edy<\/em> sledujte CTR v kontextu s ostatn\u00edmi metrikami. Porovnejte ji s doru\u010ditelnost\u00ed a dal\u0161\u00edmi dostupn\u00fdmi metrikami. CDP & CRM CareCloud automaticky generuje reporty v\u0161ech e-mailov\u00fdch (nebo SMS a Viber) kampan\u00ed, kter\u00e9 ode\u0161lete. Najdete tam krom\u011b CTR i doru\u010ditelnost, konverze, p\u0159\u00edjmy nebo anal\u00fdzy publika.<\/p>\n\n\n\n

      Designer e-mail\u016f platformy CareCloud v\u00e1m nav\u00edc umo\u017en\u00ed prom\u011bnit ve\u0161kerou marketingovou teorii v praxi. Vyu\u017eijte optimalizaci pro dark mode a mobiln\u00ed za\u0159\u00edzen\u00ed, personaliza\u010dn\u00ed prom\u011bnn\u00e9, intuitivn\u00ed rozhran\u00ed, a dal\u0161\u00ed n\u00e1stroje.<\/p>","protected":false},"excerpt":{"rendered":"

      Open rates are done. Email CTR is a far more reliable indicator of campaign success. Optimize it any chance you get: Grow a healthy emailing practice with CareCloud Email Designer, A\/B Testing, and an analysis app. THE CLICKS THAT MATTER Today, the open rate is hardly relevant for campaign analysis. People may open the email,…<\/p>","protected":false},"author":9,"featured_media":8609,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[21,13],"class_list":["post-8606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-analysis","tag-emailing"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=8606"}],"version-history":[{"count":3,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8606\/revisions"}],"predecessor-version":[{"id":8610,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8606\/revisions\/8610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/8609"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=8606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=8606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=8606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}