{"id":8500,"date":"2025-03-27T09:56:16","date_gmt":"2025-03-27T08:56:16","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=8500"},"modified":"2025-06-03T14:51:43","modified_gmt":"2025-06-03T12:51:43","slug":"tvorba-e-mailove-kampane-carecloud-od-nastaveni-az-po-vysledky","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tutorialy\/tvorba-e-mailove-kampane-carecloud-od-nastaveni-az-po-vysledky\/","title":{"rendered":"Tvorba e-mailov\u00e9 kampan\u011b CareCloud: Od nastaven\u00ed a\u017e po v\u00fdsledky"},"content":{"rendered":"

E-mailov\u00e9 kampan\u011b jsou kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed marketingov\u00e9 strategie. Mohou v\u00fdrazn\u011b zv\u00fd\u0161it prodeje, pos\u00edlit vztahy se z\u00e1kazn\u00edky a zlep\u0161it loajalitu. V tomto \u010dl\u00e1nku v\u00e1s krok za krokem provedeme procesem vytvo\u0159en\u00ed \u00fasp\u011b\u0161n\u00e9 e-mailov\u00e9 kampan\u011b v CDP & CRM CareCloud.<\/p>\n\n\n\n

\"Woman<\/figure>\n\n\n\n

\u00daVOD DO PROCESU<\/p>\n\n\n\n

Pro tento \u010dl\u00e1nek jsme vytvo\u0159ili fiktivn\u00ed zna\u010dku WildTrail Co., kter\u00e1 se specializuje na outdoorov\u00e9 aktivity, jako je kempov\u00e1n\u00ed, turistika a horolezectv\u00ed. Uk\u00e1\u017eeme si, jak vytvo\u0159it a odeslat e-mail, kter\u00fd informuje z\u00e1kazn\u00edky o stavu jejich bodov\u00e9ho konta v r\u00e1mci v\u011brnostn\u00edho programu<\/strong>.<\/p>\n\n\n\n

I kdy\u017e tvo\u0159\u00edme konkr\u00e9tn\u00ed p\u0159\u00edklad, postup z\u016fst\u00e1v\u00e1 stejn\u00fd pro jakoukoli e-mailovou kampa\u0148 \u2014 od promo nab\u00eddek p\u0159es ozn\u00e1men\u00ed nov\u00fdch produkt\u016f a\u017e po personalizovan\u00e9 follow-upy.<\/p>\n\n\n\n

V CareCloud za\u010dneme vytvo\u0159en\u00edm c\u00edlov\u00e9 skupiny, pot\u00e9 navrhneme e-mailovou \u0161ablonu a nakonec tyto prvky spoj\u00edme a spust\u00edme kampa\u0148.<\/p>\n\n\n\n

DEFINUJTE C\u00cdLOVOU SKUPINU<\/p>\n\n\n\n

Jeliko\u017e se zam\u011b\u0159ujeme na v\u011brnostn\u00ed program, vytvo\u0159\u00edme si c\u00edlovou skupinu pouze se \u010dleny tohoto programu.<\/p>\n\n\n\n

\"CareCloud<\/figure>\n\n\n\n

Pro p\u0159esn\u011bj\u0161\u00ed anal\u00fdzu kampan\u011b je dobr\u00e9 si vytvo\u0159it Kontroln\u00ed skupinu<\/strong> \u2014 segment z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed kampa\u0148 neobdr\u017e\u00ed. Tuto skupinu lze definovat procentu\u00e1ln\u011b nebo ur\u010dit\u00fdm po\u010dtem z\u00e1kazn\u00edk\u016f. V aplikaci Anal\u00fdzy & Reporting pot\u00e9 uvid\u00edte, jak si kampa\u0148 vedla ve srovn\u00e1n\u00ed se z\u00e1kazn\u00edky, kte\u0159\u00ed ji nedostali.<\/p>\n\n\n\n

Pro TIP:<\/em><\/strong> Pokud je va\u0161e c\u00edlov\u00e1 skupina men\u0161\u00ed ne\u017e 10 000 z\u00e1kazn\u00edk\u016f, nastavte kontroln\u00ed skupinu na 10 %. Se skupinou v\u011bt\u0161\u00ed ne\u017e 10 000 z\u00e1kazn\u00edk\u016f si v\u0161ak nastavte konkr\u00e9tn\u00ed po\u010det 1 000 z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

\"CareCloud<\/figure>\n\n\n\n

P\u0159ed odesl\u00e1n\u00edm kampan\u011b klikn\u011bte na tla\u010d\u00edtko \u201eP\u0159edb\u011b\u017en\u00fd po\u010det z\u00e1znam\u016f\u201c a ov\u011b\u0159te si jej\u00ed dosah. Bu\u010fte trp\u011bliv\u00ed \u2014 v\u00fdpo\u010det m\u016f\u017ee chv\u00edli trvat v z\u00e1vislosti na velikosti va\u0161\u00ed datab\u00e1ze.<\/p>\n\n\n\n

\"preliminary<\/figure>\n\n\n\n

VYTVO\u0158TE POUTAVOU E-MAILOVOU \u0160ABLONU<\/p>\n\n\n\n

Te\u010f je na \u0159ad\u011b kreativn\u00ed \u010d\u00e1st \u2014 design e-mailov\u00e9 \u0161ablony. Vyberte mo\u017enost \u0160ablony emailov\u00fdch kampan\u00ed a p\u0159ejd\u011bte do E-mail Designeru. Zde je n\u011bkolik kl\u00ed\u010dov\u00fdch bod\u016f, kter\u00e9 v\u00e1m pomohou vytvo\u0159it dokonal\u00fd e-mail.<\/p>\n\n\n\n

\"campaigns<\/figure>\n\n\n\n

PERSONALIZACE: KL\u00cd\u010c K ENGAGEMENTU<\/p>\n\n\n\n

Personalizovan\u00e9 e-maily maj\u00ed o 26 % vy\u0161\u0161\u00ed open rate. CareCloud nab\u00edz\u00ed \u0161irok\u00e9 mo\u017enosti personalizace, nap\u0159\u00edklad v textu. V tomto p\u0159\u00edpad\u011b pou\u017eijeme personalizaci jm\u00e9na a aktu\u00e1ln\u00ed stav bodov\u00e9ho konta ve v\u011brnostn\u00edm programu \u2014 ob\u011b mo\u017enosti najdete v sekci Z\u00e1kladn\u00ed prom\u011bnn\u00e9.<\/p>\n\n\n\n

\"monthly<\/figure>\n\n\n\n

V e-mailu to bude vypadat takto:<\/p>\n\n\n\n

\"monthly<\/figure>\n\n\n\n

OPTIMALIZUJTE DORU\u010cITELNOST E-MAILU<\/p>\n\n\n\n

Jakmile jste s n\u00e1vrhem spokojeni, p\u0159esu\u0148te se k Tvorb\u011b hlavi\u010dky. Zde se zam\u011b\u0159\u00edme na dv\u011b kl\u00ed\u010dov\u00e9 oblasti. Nejprve ov\u011b\u0159\u00edme dom\u00e9nu. Ujist\u011bte se, \u017ee m\u00e1te nastaven\u00e9 autentiza\u010dn\u00ed metody pro dom\u00e9nu odes\u00edlatele. To zlep\u0161\u00ed va\u0161i reputaci a zajist\u00ed, \u017ee e-maily nebudou padat do spamu.<\/p>\n\n\n\n

Pro TIP:<\/em><\/strong> Vytvo\u0159te poutav\u00fd preheader. Ide\u00e1ln\u00ed d\u00e9lka je 90 znak\u016f.<\/p>\n\n\n\n

\"monthly<\/figure>\n\n\n\n

D\u00e1le se ujist\u011bte, \u017ee NEN\u00cd za\u0161krtnut\u00e9 pole \u201eOdeslat na \u00fa\u010dty bez souhlasu se zas\u00edl\u00e1n\u00edm marketingov\u00e9 komunikace\u201c. <\/p>\n\n\n\n

Pro TIP:<\/em><\/strong> <\/em>Aktivujte mo\u017enost \u201ePou\u017e\u00edt jako p\u0159edlohu\u201c, abyste tuto \u0161ablonu mohli snadno pou\u017e\u00edt i pro budouc\u00ed kampan\u011b.<\/p>\n\n\n\n

\"template<\/figure>\n\n\n\n

OTESTUJTE E-MAIL P\u0158ED ODESL\u00c1N\u00cdM<\/p>\n\n\n\n

Ne\u017e kampa\u0148 spust\u00edte, v\u017edy prove\u010fte test. Klikn\u011bte na ikonu Test, zadejte svou e-mailovou adresu a p\u0159idejte testovac\u00ed z\u00e1kaznick\u00fd \u00fa\u010det. Proto\u017ee v na\u0161em e-mailu m\u00e1me dv\u011b personalizovan\u00e9 prom\u011bnn\u00e9, nastav\u00edme je i v testu, abychom vid\u011bli, jak bude e-mail vypadat pro skute\u010dn\u00e9 z\u00e1kazn\u00edky.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A\/B TESTOV\u00c1N\u00cd: NAJD\u011aTE NEJLEP\u0160\u00cd VARIANTU<\/p>\n\n\n\n

Chcete-li maximalizovat \u00fa\u010dinnost kampan\u011b, duplikujte \u0161ablonu a prove\u010fte drobn\u00e9 zm\u011bny \u2014 nap\u0159\u00edklad upravte p\u0159edm\u011bt, design nebo t\u00f3n zpr\u00e1vy. V dal\u0161\u00ed \u010d\u00e1sti si uk\u00e1\u017eeme, jak v CareCloud nastavit A\/B testov\u00e1n\u00ed.<\/p>\n\n\n\n

Test A: M\u011bs\u00ed\u010dn\u00ed p\u0159ehled bod\u016f<\/strong><\/td>Test B: M\u011bs\u00ed\u010dn\u00ed p\u0159ehled bod\u016f<\/strong><\/td><\/tr>
\"left<\/td>\"right<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

NASTAVEN\u00cd A SPU\u0160T\u011aN\u00cd KAMPAN\u011a<\/p>\n\n\n\n

Te\u010f u\u017e se dost\u00e1v\u00e1me do posledn\u00ed \u010d\u00e1sti tvorby e-mailov\u00e9 kampan\u011b - nastaven\u00ed a spu\u0161t\u011bn\u00ed kampan\u011b. P\u0159ejdeme do Nastaven\u00ed parametr\u016f kampan\u011b. Tady se pod\u00edv\u00e1me na ty nejd\u016fle\u017eit\u011bj\u0161\u00ed body, kter\u00e9 je pot\u0159eba nastavit.<\/p>\n\n\n\n

Pokud m\u00e1te v\u00edce kampan\u00ed, kter\u00e9 se odes\u00edlaj\u00ed ve stejnou chv\u00edli a chcete, aby se tato kampa\u0148 odeslala jako prvn\u00ed, nastavte prioritu na vysokou.<\/p>\n\n\n\n

\"priority\"<\/figure>\n\n\n\n

Pro sledov\u00e1n\u00ed prodej\u016f produkt\u016f uveden\u00fdch v kampani klikn\u011bte na Propagovan\u00e9 produkty<\/strong>. V sekci Anal\u00fdzy & Reporting pak uvid\u00edte statistiky o prodej\u00edch, po\u010dtu objedn\u00e1vek a v\u00fdnosech u ka\u017ed\u00e9ho produktu.<\/p>\n\n\n\n

\"product<\/figure>\n\n\n\n

P\u0159ejd\u011bte do A\/B testov\u00e1n\u00ed<\/strong>. Nejprve nastavte po\u010det kontakt\u016f a d\u00e9lku testu \u2014 doporu\u010duje se alespo\u0148 1 den p\u0159ed zah\u00e1jen\u00edm kampan\u011b, ale ide\u00e1ln\u00ed jsou 2-3 dny. V den kampan\u011b syst\u00e9m testov\u00e1n\u00ed ukon\u010d\u00ed a roze\u0161le nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed variantu zb\u00fdvaj\u00edc\u00edm z\u00e1kazn\u00edk\u016fm. Na\u010dasov\u00e1n\u00ed vypad\u00e1 takto:<\/p>\n\n\n\n

\"campaign<\/figure>\n\n\n\n
\"AB<\/figure>\n\n\n\n

Vlo\u017ete dv\u011b \u0161ablony, kter\u00e9 jste ji\u017e p\u0159ipravili, a vyberte metriku, kterou chcete m\u011b\u0159it.<\/p>\n\n\n\n

P\u00c1R SLOV NA Z\u00c1V\u011aR<\/p>\n\n\n\n

P\u0159ed spu\u0161t\u011bn\u00edm kampan\u011b si v\u0161e d\u016fkladn\u011b otestujte a analyzujte v\u00fdsledky.<\/p>\n\n\n\n

\u00dasp\u011b\u0161n\u00e1 e-mailov\u00e1 kampa\u0148 v CDP & CRM CareCloud v\u00e1m pom\u016f\u017ee oslovit spr\u00e1vn\u00e9 z\u00e1kazn\u00edky, zv\u00fd\u0161it engagement a maximalizovat ROI. Kl\u00ed\u010dem je jasn\u00e1 strategie, personalizace a neust\u00e1l\u00e1 optimalizace na z\u00e1klad\u011b dat.<\/p>\n\n\n\n

Pro Tip:<\/em><\/strong> Pravideln\u011b analyzujte v\u00fdsledky kampan\u00ed a experimentujte s nov\u00fdmi p\u0159\u00edstupy. E-mail marketing se neust\u00e1le vyv\u00edj\u00ed a preference z\u00e1kazn\u00edk\u016f se m\u011bn\u00ed.<\/h4>","protected":false},"excerpt":{"rendered":"

Email campaigns are a key part of any marketing strategy. They can significantly boost sales, strengthen customer relationships, and enhance loyalty. In this blog post, we’ll guide you step by step through the process of setting up a successful email campaign in CDP & CRM CareCloud. INTRODUCTION In this use case, we will focus on…<\/p>","protected":false},"author":10,"featured_media":8504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[31],"tags":[14,13,17],"class_list":["post-8500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-e-commerce","tag-emailing","tag-loyalty"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=8500"}],"version-history":[{"count":4,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8500\/revisions"}],"predecessor-version":[{"id":8580,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8500\/revisions\/8580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/8504"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=8500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=8500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=8500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}