{"id":8455,"date":"2025-03-17T13:22:44","date_gmt":"2025-03-17T12:22:44","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=8455"},"modified":"2025-03-17T13:22:44","modified_gmt":"2025-03-17T12:22:44","slug":"jak-vernostni-programy-meni-pravidla-hry-v-kavarnach","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/jak-vernostni-programy-meni-pravidla-hry-v-kavarnach\/","title":{"rendered":"Jak v\u011brnostn\u00ed programy m\u011bn\u00ed pravidla hry v kav\u00e1rn\u00e1ch"},"content":{"rendered":"<p class=\"blogperex\">Dne\u0161n\u00ed kav\u00e1renstv\u00ed nen\u00ed jen o dobr\u00e9 k\u00e1v\u011b. Zaveden\u00edm v\u011brnostn\u00edho programu prom\u011bn\u00edte p\u0159\u00edle\u017eitostn\u00e9 n\u00e1v\u0161t\u011bvn\u00edky v loaj\u00e1ln\u00ed z\u00e1kazn\u00edky, pos\u00edl\u00edte v\u00e1\u0161 marketing a vytvo\u0159\u00edte dlouhotrvaj\u00edc\u00ed vztahy s hosty.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/03\/dreamstime_l_144406460-1024x683.jpg\" alt=\"a woman drinking coffee in a cafe\" class=\"wp-image-8463\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/03\/dreamstime_l_144406460-1024x683.jpg 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/03\/dreamstime_l_144406460-300x200.jpg 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/03\/dreamstime_l_144406460-768x512.jpg 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/03\/dreamstime_l_144406460-1536x1024.jpg 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/03\/dreamstime_l_144406460-2048x1365.jpg 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2025\/03\/dreamstime_l_144406460-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">N\u00c1SKOK P\u0158ED KONKURENC\u00cd<\/p>\n\n\n\n<p class=\"blogodstavec\">Kav\u00e1rensk\u00fd pr\u016fmysl za\u017e\u00edv\u00e1 obrovsk\u00fd boom, nov\u00e9 podniky rostou doslova na ka\u017ed\u00e9m rohu a konkurence je obrovsk\u00e1. Jak se ale udr\u017eet v \u010dele? Jedn\u00edm strategick\u00fdm n\u00e1strojem, kter\u00fd v\u00e1m m\u016f\u017ee d\u00e1t zna\u010dnou v\u00fdhodu, je pr\u00e1v\u011b <strong>v\u011brnostn\u00ed program<\/strong>.<\/p>\n\n\n\n<p class=\"blogodstavec\">Zejm\u00e9na pokud m\u00e1te v\u00edce pobo\u010dek, v\u00e1m promy\u0161len\u00fd v\u011brnostn\u00ed syst\u00e9m pom\u016f\u017ee p\u0159il\u00e1kat z\u00e1kazn\u00edky do va\u0161\u00ed kav\u00e1rny, bez ohledu na jej\u00ed polohu.<\/p>\n\n\n\n<p class=\"blogodstavec\">\u0158e\u010d nen\u00ed o starom\u00f3dn\u00ed raz\u00edtkov\u00e9 karti\u010dce, kde po deseti k\u00e1v\u00e1ch z\u00edsk\u00e1 z\u00e1kazn\u00edk jednu zdarma. Mluv\u00edme o sofistikovan\u00e9m v\u011brnostn\u00edm programu, kter\u00fd nejen\u017ee pot\u011b\u0161\u00ed va\u0161e z\u00e1kazn\u00edky, ale tak\u00e9 pos\u00edl\u00ed v\u00e1\u0161 marketing.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">PRO\u010c M\u00cdT V\u011aRNOSTN\u00cd PROGRAM?<\/p>\n\n\n\n<ul class=\"nadpismaly wp-block-list\">\n<li class=\"blogodstavec\"><strong>P\u0159il\u00e1kejte z\u00e1kazn\u00edky<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">Pokud si z\u00e1kazn\u00edk vyb\u00edr\u00e1 mezi kav\u00e1rnou, kde m\u016f\u017ee z\u00edskat odm\u011bnu, a kav\u00e1rnou bez odm\u011bn (a ob\u011b maj\u00ed podobnou kvalitu), s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed zvol\u00ed prvn\u00ed mo\u017enost. V\u011brnostn\u00ed program motivuje k opakovan\u00fdm n\u00e1v\u0161t\u011bv\u00e1m a zajist\u00ed, \u017ee se k v\u00e1m z\u00e1kazn\u00edci budou vracet.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\"><strong>Sb\u00edrejte z\u00e1kaznick\u00e1 data<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">V\u011brnostn\u00ed program poskytne cenn\u00e9 informace o preferenc\u00edch a n\u00e1kupn\u00edm chov\u00e1n\u00ed va\u0161ich z\u00e1kazn\u00edk\u016f. M\u016f\u017eete sb\u00edrat data o jejich obl\u00edben\u00fdch n\u00e1poj\u00edch a dezertech \u010di pr\u016fm\u011brn\u00e9 \u00fatrat\u011b. Tato data jsou ide\u00e1ln\u00edm z\u00e1kladem pro personalizovan\u00e9 promo akce, proto\u017ee odpov\u00eddaj\u00ed jejich vkusu a zlep\u0161uj\u00ed celkov\u00fd z\u00e1\u017eitek z n\u00e1v\u0161t\u011bvy va\u0161\u00ed kav\u00e1rny.<\/p>\n\n\n\n<p class=\"blogodstavec\">Vyu\u017eijte aplikaci Z\u00e1kazn\u00edk 360 od CDP &amp; CRM CareCloud, kter\u00e1 umo\u017en\u00ed shroma\u017e\u010fovat v\u0161echna data na jednom m\u00edst\u011b. Zam\u011bstnanci na jednotliv\u00fdch pobo\u010dk\u00e1ch pak mohou d\u00edky t\u011bmto informac\u00edm p\u0159ipravit z\u00e1kazn\u00edkovi dokonal\u00fd k\u00e1vov\u00fd z\u00e1\u017eitek p\u0159i ka\u017ed\u00e9 n\u00e1v\u0161t\u011bv\u011b.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\"><strong>Budujte v\u011brnost z\u00e1kazn\u00edk\u016f<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">V\u011brn\u00ed z\u00e1kazn\u00edci jsou t\u00edm nejv\u011bt\u0161\u00edm aktivem ka\u017ed\u00e9 kav\u00e1rny. Jsou advok\u00e1ti va\u0161\u00ed zna\u010dky \u2013 pravideln\u011b utr\u00e1cej\u00ed ve va\u0161\u00ed kav\u00e1rn\u011b a poskytuj\u00ed u\u017eite\u010dnou zp\u011btnou vazbu. Nav\u00edc, pokud se ob\u010das n\u011bco nepovede a k\u00e1va nen\u00ed podle jejich p\u0159edstav, b\u00fdvaj\u00ed mnohem shov\u00edvav\u011bj\u0161\u00ed, proto\u017ee maj\u00ed k va\u0161\u00ed zna\u010dce vztah.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">TYPY V\u011aRNOSTN\u00cdCH PROGRAM\u016e<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\"><strong>Bodov\u00fd v\u011brnostn\u00ed syst\u00e9m<\/strong><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"blogodstavec\">Klasick\u00fd bodov\u00fd syst\u00e9m je pro kav\u00e1rny velmi efektivn\u00ed. Z\u00e1kazn\u00edci z\u00edsk\u00e1vaj\u00ed body za ka\u017ed\u00fd n\u00e1kup, kter\u00e9 mohou n\u00e1sledn\u011b vym\u011bnit za odm\u011bny.\u00a0<\/p>\n\n\n\n<p class=\"blogodstavec\">Bu\u010fte kreativn\u00ed a p\u0159i\u0159a\u010fte rozd\u00edln\u00e9 bodov\u00e9 hodnoty r\u016fzn\u00fdm druh\u016fm k\u00e1vy \u010di polo\u017ek\u00e1m z menu. Nap\u0159\u00edklad speciality jako latt\u00e9 mohou z\u00edskat v\u00edce bod\u016f ne\u017e oby\u010dejn\u00e1 k\u00e1va, co\u017e motivuje z\u00e1kazn\u00edky k vyzkou\u0161en\u00ed n\u00e1poj\u016f  s vy\u0161\u0161\u00ed mar\u017e\u00ed.<\/p>\n\n\n\n<p class=\"blogodstavec\">Za 5 bod\u016f jim m\u016f\u017eete nab\u00eddnout posyp zdarma, za 20 bod\u016f k\u00e1vu a za 50 bod\u016f dezert. Mo\u017enost\u00ed je spousta, tak se nebojte experimentovat.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\"><strong>Cashback odm\u011bna<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">Odm\u011b\u0148ujte sv\u00e9 z\u00e1kazn\u00edky kreditem za ka\u017ed\u00fd n\u00e1kup. Nap\u0159\u00edklad, kdy\u017e z\u00e1kazn\u00edci obdr\u017e\u00ed 1 korunu zp\u011bt za ka\u017ed\u00fdch 10 korun, kter\u00e9 utrat\u00ed, a tuto odm\u011bnu mohou vyu\u017e\u00edt p\u0159i p\u0159\u00ed\u0161t\u00ed n\u00e1v\u0161t\u011bv\u011b. Tento p\u0159\u00edstup podporuje pravideln\u00e9 utr\u00e1cen\u00ed a opakovan\u00e9 n\u00e1v\u0161t\u011bvy.<\/p>\n\n\n\n<p class=\"blogodstavec\">Nastavte platnost kredit\u016f na 6 m\u011bs\u00edc\u016f, \u010d\u00edm\u017e je\u0161t\u011b v\u00edce podpo\u0159\u00edte \u010dast\u00e9 n\u00e1v\u0161t\u011bvy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\"><strong>Denn\u00ed\/t\u00fddenn\u00ed slevy<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">Spus\u0165te speci\u00e1ln\u00ed akce, kter\u00e9 se m\u011bn\u00ed denn\u011b \u010di t\u00fddn\u011b. Nap\u0159\u00edklad nab\u00eddn\u011bte slevu na sirupy ka\u017ed\u00e9 pond\u011bl\u00ed nebo akci na rostlinn\u00e1 ml\u00e9ka ka\u017ed\u00fd \u010dtvrtek. Tento p\u0159\u00edstup udr\u017euje program zaj\u00edmav\u00fd a d\u00e1v\u00e1 z\u00e1kazn\u00edk\u016fm d\u016fvod se vracet.<\/p>\n\n\n\n<p class=\"blogodstavec\">Nezapome\u0148te, \u017ee slevy mus\u00ed b\u00fdt dostupn\u00e9 pouze pro dr\u017eitele v\u011brnostn\u00ed karty, co\u017e v\u0161echny p\u0159im\u011bje k registraci.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">TIPY PRO \u00daSP\u011a\u0160N\u00dd V\u011aRNOSTN\u00cd PROGRAM<\/p>\n\n\n\n<p class=\"blogodstavec\">Kl\u00ed\u010dem k \u00fasp\u011b\u0161n\u00e9mu v\u011brnostn\u00edmu programu je nab\u00edzet odm\u011bny, kter\u00e9 maj\u00ed pro va\u0161e z\u00e1kazn\u00edky skute\u010dnou hodnotu, ani\u017e by to zruinovalo v\u00e1\u0161 rozpo\u010det. Pe\u010dliv\u011b promyslete, jak\u00e9 benefity budou z\u00e1kazn\u00edky l\u00e1kat a zlep\u0161ovat jejich z\u00e1\u017eitek.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Nemus\u00edte se dr\u017eet pouze jednoho typu programu; klidn\u011b kombinujte prvky z r\u016fzn\u00fdch model\u016f podle pot\u0159eb va\u0161\u00ed zna\u010dky.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">JAK ZAV\u00c9ST VLASTN\u00cd V\u011aRNOSTN\u00cd PROGRAM<\/p>\n\n\n\n<p class=\"blogodstavec\">Vyu\u017eijte CDP &amp; CRM CareCloud, kter\u00e1 v\u00e1m dovol\u00ed vytvo\u0159it ide\u00e1ln\u00ed v\u011brnostn\u00ed program, ale tak\u00e9 umo\u017en\u00ed shroma\u017e\u010fovat z\u00e1kaznick\u00e1 data, automatizovat rutinn\u00ed marketing, personalizovat odm\u011bny a vyhodnocovat \u00fasp\u011b\u0161nost va\u0161ich programu pomoc\u00ed integrovan\u00e9 analytiky.<\/p>\n\n\n\n<p class=\"blogodstavec\">V\u011brnostn\u00ed program pot\u011b\u0161\u00ed va\u0161e z\u00e1kazn\u00edky a posune va\u0161i kav\u00e1rnu p\u0159ed konkurenci. Va\u0161i pravideln\u00ed host\u00e9 v\u00e1m pod\u011bkuj\u00ed a va\u0161e podnik\u00e1n\u00ed bude jen vzkv\u00e9tat.<\/p>","protected":false},"excerpt":{"rendered":"<p>In the caf\u00e9 landscape, staying ahead means more than just making great coffee. Implementing a robust loyalty program will transform occasional visitors into loyal patrons, boost marketing results, and foster lasting customer relationships. SUCCESS THROUGH LOYALTY The coffee shop industry is booming, with new businesses popping up on every corner, creating huge competition. Staying ahead&hellip;<\/p>","protected":false},"author":10,"featured_media":8463,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[26,17],"class_list":["post-8455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-customer-data","tag-loyalty"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=8455"}],"version-history":[{"count":5,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8455\/revisions"}],"predecessor-version":[{"id":8464,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8455\/revisions\/8464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/8463"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=8455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=8455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=8455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}