{"id":8371,"date":"2025-02-24T11:24:14","date_gmt":"2025-02-24T10:24:14","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=8371"},"modified":"2025-02-24T11:24:15","modified_gmt":"2025-02-24T10:24:15","slug":"4-myty-o-e-mail-marketingu-a-pravda-ktera-se-za-nimi-skryva","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/4-myty-o-e-mail-marketingu-a-pravda-ktera-se-za-nimi-skryva\/","title":{"rendered":"4 m\u00fdty o e-mail marketingu a pravda, kter\u00e1 se za nimi skr\u00fdv\u00e1"},"content":{"rendered":"

E-mail marketing je \u010dasto zahalen m\u00fdty, kter\u00e9 ho d\u011blaj\u00ed slo\u017eit\u011bj\u0161\u00edm, ne\u017e ve skute\u010dnosti je. V tomto \u010dl\u00e1nku uv\u00e1d\u00edme v\u011bci na pravou m\u00edru, abychom v\u00e1m pomohli v e-mailingu usp\u011bt. Nau\u010dte se sb\u00edrat data, personalizovat ve velk\u00e9m a optimalizovat va\u0161i e-mailovou strategii pomoc\u00ed spr\u00e1vn\u00fdch n\u00e1stroj\u016f.<\/p>\n\n\n\n

\"a<\/figure>\n\n\n\n

M\u00ddTUS 1: SB\u011aR Z\u00c1KAZNICK\u00ddCH DAT JE P\u0158\u00cdLI\u0160 N\u00c1RO\u010cN\u00dd<\/p>\n\n\n\n

Mnoz\u00ed market\u00e9\u0159i v\u011b\u0159\u00ed, \u017ee sb\u00edrat z\u00e1kaznick\u00e1 data je p\u0159\u00edli\u0161 obt\u00ed\u017en\u00e9. Tento m\u00fdtus ale nen\u00ed pravdiv\u00fd. Dne\u0161n\u00ed technologie zna\u010dn\u011b usnad\u0148uj\u00ed sb\u011br a spr\u00e1vu dat pro personalizaci. <\/p>\n\n\n\n

CareCloud v\u00e1m nap\u0159. umo\u017en\u00ed sb\u00edrat data z jak\u00e9hokoli z\u00e1kaznick\u00e9ho kontaktn\u00edho bodu (online i offline) a vytv\u00e1\u0159et c\u00edlen\u00e9 e-mailov\u00e9 kampan\u011b, kter\u00e9 skute\u010dn\u011b zaujmou va\u0161i c\u00edlovou skupinu.<\/p>\n\n\n\n

M\u00ddTUS 2: PERSONALIZOVAT E-MAILY VE VELK\u00c9M M\u011a\u0158\u00cdTKU JE NEMO\u017dN\u00c9<\/p>\n\n\n\n

Dal\u0161\u00ed b\u011b\u017en\u00fd m\u00fdtus tvrd\u00ed, \u017ee personalizace je \u00fa\u010dinn\u00e1 pouze pro mal\u00e9 z\u00e1kaznick\u00e9 skupiny. Ve skute\u010dnosti v\u00e1m modern\u00ed n\u00e1stroje jako Recommendation Engine od CareCloud umo\u017e\u0148uj\u00ed bez n\u00e1mahy doru\u010dovat relevantn\u00ed a personalizovan\u00fd obsah i velk\u00fdm skupin\u00e1m. <\/p>\n\n\n\n

Platforma CareCloud v\u00e1m umo\u017en\u00ed p\u0159izp\u016fsobovat e-maily na z\u00e1klad\u011b preferenc\u00ed z\u00e1kazn\u00edk\u016f, jejich polohy nebo historie n\u00e1kup\u016f. Pokud nap\u0159\u00edklad z\u00e1kazn\u00edk koup\u00ed letn\u00ed \u0161aty z va\u0161eho obchodu, m\u016f\u017eete mu automaticky poslat e-mail s doporu\u010den\u00edm na dopl\u0148ky, jako jsou sand\u00e1ly nebo kabelky.<\/p>\n\n\n\n

\u010c\u00edm v\u011bt\u0161\u00ed m\u00e1te z\u00e1kaznickou datab\u00e1zi, t\u00edm v\u00edce se m\u016f\u017eete zam\u011b\u0159it na specifick\u00e9 publikum. M\u016f\u017eete implementovat velmi c\u00edlen\u00e9 marketingov\u00e9 strategie a p\u0159itom oslovit velk\u00fd po\u010det z\u00e1kazn\u00edk\u016f. Tato personalizace zvy\u0161uje zapojen\u00ed z\u00e1kazn\u00edk\u016f a zaji\u0161\u0165uje vy\u0161\u0161\u00ed n\u00e1vratnost va\u0161eho marketingu.<\/p>\n\n\n\n

M\u00ddTUS 3: POUZE P\u0158EDM\u011aT OVLIVN\u00cd OTEV\u0158EN\u00cd E-MAIL\u016e<\/p>\n\n\n\n

Mnoho lid\u00ed v\u011b\u0159\u00ed, \u017ee \u00fasp\u011bch e-mailu z\u00e1vis\u00ed p\u0159edev\u0161\u00edm na p\u0159edm\u011btu zpr\u00e1vy. A\u010dkoliv je siln\u00fd p\u0159edm\u011bt d\u016fle\u017eit\u00fd, nem\u00e9n\u011b z\u00e1sadn\u00ed je tak\u00e9 jm\u00e9no odes\u00edlatele. P\u0159\u00edjemci \u010dasto kontroluj\u00ed, kdo e-mail odeslal, je\u0161t\u011b p\u0159edt\u00edm, ne\u017e si p\u0159e\u010dtou p\u0159edm\u011bt.<\/p>\n\n\n\n

Z\u00e1kazn\u00edci sp\u00ed\u0161e otev\u0159ou e-maily od zna\u010dek, kter\u00e9 znaj\u00ed a kter\u00fdm d\u016fv\u011b\u0159uj\u00ed. Investujte proto do budov\u00e1n\u00ed dlouhodob\u00fdch vztah\u016f se sv\u00fdm publikem. Personalizujte sv\u00e9 zpr\u00e1vy, vytvo\u0159te v\u011brnostn\u00ed program a odm\u011b\u0148ujte z\u00e1kaznickou loajalitu \u2013 tyto kroky mohou v\u00fdrazn\u011b zv\u00fd\u0161it m\u00edru otev\u0159en\u00ed va\u0161ich e-mail\u016f.<\/p>\n\n\n\n

Nezapome\u0148te tak\u00e9 na preheader. Tento kr\u00e1tk\u00fd text dopl\u0148uje p\u0159edm\u011bt zpr\u00e1vy a poskytuje v\u00edce kontextu, \u010d\u00edm\u017e motivuje p\u0159\u00edjemce k otev\u0159en\u00ed e-mailu.\u00a0<\/p>\n\n\n\n

A nakonec, \u010dasov\u00e1n\u00ed hraje roli \u2013 pos\u00edlejte sv\u00e9 emaily ve dnech a \u010dasech, kdy je va\u0161e publikum nejv\u00edce aktivn\u00ed. Kombinace t\u011bchto prvk\u016f m\u016f\u017ee v\u00fdrazn\u011b zv\u00fd\u0161it efektivitu va\u0161ich email\u016f a p\u0159in\u00e9st lep\u0161\u00ed v\u00fdsledky.<\/p>\n\n\n\n

M\u00ddTUS 4: NEJHOR\u0160\u00cd V\u011aC JE NEOTEV\u0158EN\u00dd E-MAIL<\/p>\n\n\n\n

Nejhor\u0161\u00ed sc\u00e9n\u00e1\u0159 nen\u00ed n\u00edzk\u00e1 m\u00edra otev\u0159en\u00ed \u2013 je to situace, kdy p\u0159\u00edjemce otev\u0159e e-mail a jeho obsah ho zklame. To m\u016f\u017ee v\u00e9st k odhl\u00e1\u0161en\u00ed z odb\u011bru nebo, je\u0161t\u011b h\u016f\u0159, k ozna\u010den\u00ed e-mailu jako spam. \"L\u00edtost z otev\u0159en\u00ed\" je skute\u010dn\u00fd probl\u00e9m. Podle v\u00fdzkumu spole\u010dnosti Litmus z\u00e1kazn\u00edci, kte\u0159\u00ed otev\u0159ou neuspokojiv\u00fd e-mail, maj\u00ed tendenci ignorovat budouc\u00ed zpr\u00e1vy.<\/p>\n\n\n\n

P\u0159edstavte si, \u017ee po\u0161lete e-mail propaguj\u00edc\u00ed skv\u011blou nab\u00eddku, ale obsah uvnit\u0159 je nejasn\u00fd nebo zav\u00e1d\u011bj\u00edc\u00ed. Z\u00e1kazn\u00edk e-mail otev\u0159e s o\u010dek\u00e1v\u00e1n\u00edm n\u011b\u010deho v\u00fdjime\u010dn\u00e9ho, jen aby byl zklam\u00e1n matouc\u00edm sd\u011blen\u00edm nebo nerelevantn\u00edmi detaily.<\/p>\n\n\n\n

M\u00edsto toho, abyste se zam\u011b\u0159ovali jen na zv\u00fd\u0161en\u00ed m\u00edry otev\u0159en\u00ed, zam\u011b\u0159te se na to, aby va\u0161e komunikace byla jasn\u00e1, relevantn\u00ed a hodnotn\u00e1. T\u00edmto zp\u016fsobem va\u0161e e-maily zajist\u00ed konverze, v\u011brnost a trvalou interakci se z\u00e1kazn\u00edky.<\/p>\n\n\n\n

JAK V\u00c1M CARECLOUD M\u016e\u017dE POMOCI<\/p>\n\n\n\n

Vyu\u017eijte CDP & CRM CareCloud ke sb\u011bru z\u00e1kaznick\u00fdch dat a personalizaci kampan\u00ed ve velk\u00e9m m\u011b\u0159\u00edtku. Sb\u00edrejte data z r\u016fzn\u00fdch kan\u00e1l\u016f a vytv\u00e1\u0159ejte c\u00edlen\u00e9 kampan\u011b, kter\u00e9 skute\u010dn\u011b oslov\u00ed va\u0161e publikum. Automatizace marketingu a Recommendation Engine umo\u017e\u0148uj\u00ed personalizovat obsah na z\u00e1klad\u011b historie n\u00e1kup\u016f nebo preferenc\u00ed a doru\u010dovat relevantn\u00ed zpr\u00e1vy i velk\u00fdm skupin\u00e1m z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

S platformou CareCloud m\u016f\u017eete vytv\u00e1\u0159et kampan\u011b, kter\u00e9 zvy\u0161uj\u00ed zapojen\u00ed a buduj\u00ed dlouhodob\u00e9 vztahy se z\u00e1kazn\u00edky.<\/p>\n\n\n\n

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\n\t\tPODPORA Z EVROPSK\u00c9 UNIE<\/span>\n\t<\/h4>\n\t<\/div>\n<\/div>\n
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\n\t\tProgram podpory AI technologi\u00ed<\/span>\n\t<\/h2>\n\t<\/div>\n<\/div>\n
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Spole\u010dnost Cortex, a.s. realizuje projekt Inovace Customer Data Platformy za vyu\u017eit\u00ed um\u011bl\u00e9 inteligence a strojov\u00e9ho u\u010den\u00ed, reg. \u010d. FX05030120_7895 jeho\u017e c\u00edlem je inovace slu\u017eeb a inovace produktu. Tento projekt je realizov\u00e1n v r\u00e1mci programu The Country for the Future Ministerstva pr\u016fmyslu a obchodu a spolufinancov\u00e1n z prost\u0159edk\u016f Evropsk\u00e9 Unie v r\u00e1mci NEXT GENERATION EU.<\/em><\/p>\n<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\t\t\t\"EN_financovano_EU\"\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n
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\n\t\t\t\t\"CZ_financovano_EU\"\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

Email marketing is often clouded by misconceptions, making it seem more complex than it really is. In this blog post, we will debunk 4 common myths and reveal the truths that can help your campaigns succeed. Learn how to collect data, personalize at scale, and optimize your email strategy with the right tools. MYTH 1:…<\/p>","protected":false},"author":10,"featured_media":8374,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[26,13],"class_list":["post-8371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-customer-data","tag-emailing"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=8371"}],"version-history":[{"count":4,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8371\/revisions"}],"predecessor-version":[{"id":8377,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8371\/revisions\/8377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/8374"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=8371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=8371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=8371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}