{"id":8361,"date":"2025-02-12T13:33:55","date_gmt":"2025-02-12T12:33:55","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=8361"},"modified":"2025-02-12T13:52:22","modified_gmt":"2025-02-12T12:52:22","slug":"new-carecloud-app-revealed-customer-engagement","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/carecloud-news\/new-carecloud-app-revealed-customer-engagement\/","title":{"rendered":"CareCloud m\u00e1 novou aplikaci \u2013 Customer Engagement"},"content":{"rendered":"

Zvy\u0161ujte p\u0159\u00edjmy s aplikac\u00ed Customer Engagement, kter\u00e1 sleduje z\u00e1kaznickou aktivitu na va\u0161em webu bez nutnosti integrace pomoc\u00ed CareCloud API. Vyu\u017eijte ji k automatick\u00e9 segmentaci, nurture kampan\u00edm (vysv\u011btl\u00edme v dal\u0161\u00edm obsahu) \u010di efektivn\u011bj\u0161\u00ed distribuci odm\u011bn. Automatizujte \u00fasp\u011bch s platformou CareCloud!\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

CUSTOMER ENGAGEMENT V KOSTCE<\/p>\n\n\n\n

Platforma CareCloud spou\u0161t\u00ed dal\u0161\u00ed aplikaci pro zv\u00fd\u0161en\u00ed obratu a m\u00edry retence \u2014 Customer Engagement<\/strong>. Sledujte, co z\u00e1kazn\u00edk d\u011bl\u00e1 na va\u0161em webu, e-shopu, str\u00e1nk\u00e1ch podpory nebo webov\u00e9 aplikaci, a nava\u017ete na jeho chov\u00e1n\u00ed automatizovan\u00fdm marketingem.<\/p>\n\n\n\n

Customer Engagement rozezn\u00e1 nap\u0159. kliknut\u00ed, na\u010dten\u00ed str\u00e1nek, p\u0159ihl\u00e1\u0161en\u00ed k \u00fa\u010dtu \u010di prohl\u00ed\u017een\u00ed produkt\u016f. Aplikace tyto akce ukl\u00e1d\u00e1 a umo\u017en\u00ed s nimi spou\u0161t\u011bt automatiza\u010dn\u00ed sc\u00e9n\u00e1\u0159e, kter\u00e9 efektivn\u011b c\u00edl\u00ed na z\u00e1kazn\u00edka.<\/p>\n\n\n\n

Co v\u0161echno automatizace dok\u00e1\u017ee?<\/p>\n\n\n\n

AUTOMATIZUJTE NA Z\u00c1KLAD\u011a WEBOV\u00c9 AKTIVITY<\/p>\n\n\n\n

Ka\u017ed\u00e1 webov\u00e1 interakce m\u016f\u017ee spustit automatiza\u010dn\u00ed sc\u00e9n\u00e1\u0159. Personalizujte kampan\u011b, doporu\u010dujte produkty a segmentujte z\u00e1kazn\u00edky podle jejich online aktivity.<\/p>\n\n\n\n

    \n
  1. SEGMENTACE<\/li>\n<\/ol>\n\n\n\n

    D\u00edky sledov\u00e1n\u00ed webov\u00e9 aktivity segmentujete n\u00e1v\u0161t\u011bvn\u00edky je\u0161t\u011b p\u0159ed t\u00edm, ne\u017e nakoup\u00ed. Nav\u00edc m\u016f\u017eete z\u00e1kazn\u00edky \u0159adit do publik dle prohl\u00ed\u017een\u00fdch \u010di hodnocen\u00fdch produkt\u016f, p\u0159\u00edpadn\u011b vyu\u017eit\u00ed chatbota. <\/p>\n\n\n\n

    Pokud t\u0159eba z\u00e1kazn\u00edk vypln\u00ed webov\u00fd kv\u00edz na produktov\u00e9 preference nebo si produkt prohl\u00e9dne, sc\u00e9n\u00e1\u0159 ho okam\u017eit\u011b p\u0159i\u0159ad\u00ed do segmentu, kter\u00fd na dan\u00fd produkt c\u00edl\u00ed. Podobn\u011b lze segmentovat i podle frekvence n\u00e1v\u0161t\u011bv na webu \u010di po\u010dtu p\u0159ihl\u00e1\u0161en\u00ed.<\/p>\n\n\n\n

      \n
    1. NURTURE KAMPAN\u011a\u00a0\u00a0<\/li>\n<\/ol>\n\n\n\n

      Jeden ze z\u00e1kladn\u00edch, ale sou\u010dasn\u011b nejv\u00fdd\u011ble\u010dn\u011bj\u0161\u00edch sc\u00e9n\u00e1\u0159\u016f upozorn\u00ed z\u00e1kazn\u00edka na posledn\u00ed produkt, kter\u00fd si na e-shopu prohl\u00ed\u017eel, ale zat\u00edm nekoupil. Udr\u017e\u00edte t\u00edm z\u00e1kazn\u00edk\u016fv z\u00e1jem, zat\u00edmco ho drobnou slevou motivujete ke koupi.<\/p>\n\n\n\n

      Poj\u010fme ale v\u00edce do hloubky! Vezm\u011bme si nap\u0159\u00edklad z\u00e1kazn\u00edka na va\u0161em e-shopu, kter\u00fd si opakovan\u011b prohl\u00ed\u017e\u00ed zna\u010dkov\u00fd batoh, ale st\u00e1le v\u00e1h\u00e1 s koup\u00ed. Nastav\u00edte sc\u00e9n\u00e1\u0159, kter\u00fd po t\u0159ech n\u00e1v\u0161t\u011bv\u00e1ch produktov\u00e9 str\u00e1nky za\u0161le z\u00e1kazn\u00edkovi \u010dasov\u011b omezenou slevu, \u010d\u00edm\u017e se z\u00e1kazn\u00edk kone\u010dn\u011b rozhoupe k akci!<\/p>\n\n\n\n

      M\u00e1te ale i jin\u00e9 mo\u017enosti, t\u0159eba AI doporu\u010den\u00ed produkt\u016f. Pokud z\u00e1kazn\u00edk v\u00e1h\u00e1, sc\u00e9n\u00e1\u0159 mu doporu\u010d\u00ed alternativu k prohl\u00ed\u017een\u00e9mu produktu (nap\u0159., batoh jin\u00e9 zna\u010dky), nebo podobn\u00fd, ale levn\u011bj\u0161\u00ed produkt. CareCloud AI Recommendation Engine pou\u017eijete b\u011bhem p\u00e1r kliknut\u00ed jako blok v e-mailov\u00e9m designeru.<\/p>\n\n\n\n

        \n
      1. LOYALTY & ODM\u011aNY<\/li>\n<\/ol>\n\n\n\n

        Budujte v\u011brnost aktivn\u00edch z\u00e1kazn\u00edk\u016f s automatizac\u00ed. Vytvo\u0159te sc\u00e9n\u00e1\u0159, kter\u00fd za\u0161le z\u00e1kazn\u00edk\u016fm odm\u011bny za vypln\u011bn\u00ed produktov\u00fdch preferenc\u00ed v profilu, aktivitu na webu nebo za hodnocen\u00ed produkt\u016f! <\/p>\n\n\n\n

        Naopak neaktivn\u00ed z\u00e1kazn\u00edky m\u016f\u017eete povzbudit voucherem \u010di slevou, aby se po del\u0161\u00ed dob\u011b nekativity p\u0159ihl\u00e1sili do Va\u0161eho e-shopu.<\/p>\n\n\n\n

        CUSTOMER ENGAGEMENT ZV\u00dd\u0160\u00cd V\u00c1\u0160 OBRAT<\/p>\n\n\n\n

        V\u00fdhodou Customer Engagement je, \u017ee v\u011bt\u0161inu dat zpracuje automaticky bez slo\u017eit\u00fdch integrac\u00ed prost\u0159ednitv\u00edm API. Jednodu\u0161e zkop\u00edrujte unik\u00e1tn\u00ed k\u00f3d vygenerovan\u00fd aplikac\u00ed Customer Engagement a vlo\u017ete ho do hlavi\u010dky webov\u00e9 str\u00e1nky. Pokud si p\u0159ejete integrovat personalizovan\u00e1 data, projektov\u00fd mana\u017eer v\u00e1m ochotn\u011b pom\u016f\u017ee.<\/p>\n\n\n\n

        D\u00edky CareCloud API si nav\u00edc m\u016f\u017eete sami nastavit, jak\u00fd typ aktivity chcete na webu sledovat, a to bez slo\u017eit\u00e9ho k\u00f3dov\u00e1n\u00ed. <\/p>\n\n\n\n

        Tvo\u0159te v\u00fdd\u011ble\u010dn\u00fd marketing s Customer Engagement!<\/p>","protected":false},"excerpt":{"rendered":"

        Enrich your first-party strategy with CareCloud’s brand-new Customer Engagement app. It allows you to track customers\u2019 interactions on your website without the need for integration using the CareCloud API. Collect first-party data and drive revenue through engagement-based automated workflows.\u00a0 CUSTOMER ENGAGEMENT BASICS Prepare for the next step in proactive personalization! CareCloud presents a new core…<\/p>","protected":false},"author":9,"featured_media":8363,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[15],"tags":[18,26,14,17],"class_list":["post-8361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carecloud-news","tag-automation","tag-customer-data","tag-e-commerce","tag-loyalty"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=8361"}],"version-history":[{"count":2,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8361\/revisions"}],"predecessor-version":[{"id":8365,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8361\/revisions\/8365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/8363"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=8361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=8361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=8361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}