{"id":8348,"date":"2025-01-30T09:55:30","date_gmt":"2025-01-30T08:55:30","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=8348"},"modified":"2025-01-30T09:55:31","modified_gmt":"2025-01-30T08:55:31","slug":"objevte-3-prehlizene-automatizace-a-zvyste-svuj-obrat","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/objevte-3-prehlizene-automatizace-a-zvyste-svuj-obrat\/","title":{"rendered":"Objevte 3 p\u0159ehl\u00ed\u017een\u00e9 automatizace a zvy\u0161te sv\u016fj obrat"},"content":{"rendered":"

Zisk bez n\u00e1mahy p\u0159ijde vhod. Tvo\u0159te v CareCloud v\u0161estrann\u00e9 automatiza\u010dn\u00ed sc\u00e9n\u00e1\u0159e, kter\u00e9 uleh\u010d\u00ed marketingov\u00e9 procesy a zapoj\u00ed z\u00e1kazn\u00edky. Vyzkou\u0161ejte trojici p\u0159ehl\u00ed\u017een\u00fdch sc\u00e9n\u00e1\u0159\u016f, kter\u00e9 zv\u00fd\u0161\u00ed ROI, CLV nebo frekvenci n\u00e1kup\u016f.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

VYLEP\u0160ETE AUTOMATIZACI<\/p>\n\n\n\n

Ka\u017ed\u00e1 automatizace je ziskov\u00e1, pokud ji tvo\u0159\u00edte smyslupln\u011b. Vedle automatizace o opu\u0161t\u011bn\u00e9m ko\u0161\u00edku, onboardingu \u010di follow-upu po n\u00e1kupu ale existuje spousta skryt\u00fdch mo\u017enost\u00ed, kter\u00e9 stoj\u00ed za to prozkoumat.<\/p>\n\n\n\n

Pokro\u010dil\u00e1 automatizace dok\u00e1\u017ee reagovat na jakoukoli z\u00e1kaznickou akci. Vyu\u017eijte toho pro tvorbu nedocen\u011bn\u00fdch, av\u0161ak \u00fa\u010dinn\u00fdch sc\u00e9n\u00e1\u0159\u016f, a zvy\u0161te m\u00edru konverze, CLV (celo\u017eivotn\u00ed hodnota z\u00e1kazn\u00edka) a n\u00e1kupn\u00ed frekvenci.<\/p>\n\n\n\n

PRAVIDELN\u00c9 N\u00c1KUPY<\/p>\n\n\n\n

Tento sc\u00e9n\u00e1\u0159 poslou\u017e\u00ed retailist\u016fm, kte\u0159\u00ed prod\u00e1vaj\u00ed zbo\u017e\u00ed, jako jsou fitness suplementy, kosmetika nebo krmivo pro zv\u00ed\u0159ata. Jeliko\u017e produkt vydr\u017e\u00ed jen omezenou dobu, m\u016f\u017eete z\u00e1kazn\u00edky upozornit na op\u011btovn\u00e9 dopln\u011bn\u00ed z\u00e1sob. Tato automatizace zna\u010dn\u011b zv\u00fd\u0161\u00ed frekvenci n\u00e1kup\u016f a CLV.<\/p>\n\n\n\n

\u0158ekn\u011bme, \u017ee si z\u00e1kazn\u00edk koup\u00ed 90 tablet vitaminu C v balen\u00ed. Jeliko\u017e v\u00edte doporu\u010denou d\u00e1vku (jedna denn\u011b), nastav\u00edte sc\u00e9n\u00e1\u0159 tak, aby se spustil 80 dn\u00ed po n\u00e1kupu. Po\u0161lete upom\u00ednku s jasn\u00fdm CTA a odkazem p\u0159\u00edmo na str\u00e1nku produktu. <\/p>\n\n\n\n

Pokud z\u00e1kazn\u00edk nereaguje, p\u0159idejte po t\u0159ech dnech zpr\u00e1vu s 10% slevou na dal\u0161\u00ed balen\u00ed. Chcete-li zv\u00fd\u0161it \u0161anci, \u017ee z\u00e1kazn\u00edk zareaguje, pos\u00edlejte upozorn\u011bn\u00ed nap\u0159\u00ed\u010d kan\u00e1ly jako SMS, Viber nebo push notifikace. Z\u00e1kazn\u00edk ocen\u00ed prok\u00e1zanou p\u00e9\u010di a bude nakupovat pravideln\u011b.<\/p>\n\n\n\n

OPU\u0160T\u011aN\u00dd CHECKOUT<\/p>\n\n\n\n

Online n\u00e1kup m\u00e1 mnoho krok\u016f, ale proces objedn\u00e1vky je kritick\u00fd: Z\u00e1kazn\u00edk mus\u00ed vyplnit \u00fadaje o doprav\u011b, platb\u011b \u010di \u010d\u00edslo voucheru. Sta\u010d\u00ed mal\u00e9 vyru\u0161en\u00ed \u010di z\u00e1drhel a z\u00e1kazn\u00edci n\u00e1kup opust\u00ed. Vytvo\u0159te tedy upozorn\u011bn\u00ed na opu\u0161t\u011bn\u00fd checkout a personalizujte komunikaci, abyste z\u00e1kazn\u00edky zaru\u010den\u011b zaujali.<\/p>\n\n\n\n

Sc\u00e9n\u00e1\u0159 upozorn\u00ed z\u00e1kazn\u00edky, kdy\u017e z\u016fstane proces objedn\u00e1vky nedokon\u010den\u00fd. V p\u0159\u00edpad\u011b ne\u010dinnosti z\u00e1kazn\u00edka ode\u0161lete dal\u0161\u00ed e-mail po 23 hodin\u00e1ch a nakonec posledn\u00ed po 2 dnech. Sc\u00e9n\u00e1\u0159 nastavte tak, aby se spustil jen po ur\u010dit\u00e9m objemu ko\u0161\u00edku, nebo vyu\u017eijte RFM metriky k vyhodnocen\u00ed z\u00e1kazn\u00edky hodnoty pro va\u0161i zna\u010dku. Pokud nap\u0159. z\u00e1kazn\u00edk spad\u00e1 do segmentu Nelze ztratit, m\u016f\u017eete za jeho udr\u017een\u00ed i ob\u011btovat jednor\u00e1zov\u00fd zisk, proto\u017ee se to v dlouhodob\u00e9m horizontu vyplat\u00ed.<\/p>\n\n\n\n

Pokud je opu\u0161t\u011bn\u00e1 objedn\u00e1vka velk\u00e1 a stoj\u00ed za to o ni bojovat, m\u016f\u017eete pou\u017e\u00edt kreativn\u011bj\u0161\u00ed taktiku \u2013 nal\u00e1kat v\u00e1hav\u00e9 z\u00e1kazn\u00edky slevou, dopravou zdarma nebo d\u00e1rkem. Op\u011bt nev\u00e1hejte vyu\u017e\u00edt SMS \u010di jin\u00fdch kan\u00e1l\u016f, abyste z\u00e1kazn\u00edka oslovili.<\/p>\n\n\n\n

UPOZORN\u011aN\u00cd NA SN\u00cd\u017dEN\u00cd CENY<\/p>\n\n\n\n

I kdy\u017e opu\u0161t\u011bn\u00fd ko\u0161\u00edk \u010di checkout sel\u017eou, st\u00e1le existuje \u0159e\u0161en\u00ed. Informujte sv\u00e9 z\u00e1kazn\u00edky o poklesu ceny produktu, kter\u00fd m\u011bli v ko\u0161\u00edku nebo v seznamu obl\u00edben\u00fdch. Udr\u017eujte neust\u00e1le jejich pozornost a z\u00e1jem.<\/p>\n\n\n\n

Sc\u00e9n\u00e1\u0159 spou\u0161t\u011bjte sp\u00ed\u0161e pro jedine\u010dn\u00e9\/dra\u017e\u0161\u00ed produkty. Pokud je nav\u00edc z\u00e1kazn\u00edk pro brand kl\u00ed\u010dov\u00fd (dle CLV, pr\u016fm\u011brn\u00e9 \u00fatraty \u010di frekvence n\u00e1kupu), nab\u00eddn\u011bte mu dopravu zdarma nebo d\u00e1rek. Krom\u011b e-mailu zas\u00edlejte ozn\u00e1men\u00ed i p\u0159es push notifikace, kter\u00e9 jsou ide\u00e1ln\u00ed pro kr\u00e1tk\u00e9 zpr\u00e1vy typu \u201csn\u00ed\u017een\u00ed ceny\u201d.<\/p>\n\n\n\n

CARECLOUD V\u00c1M S AUTOMATIZAC\u00cd POM\u016e\u017dE<\/p>\n\n\n\n

Tyto a dal\u0161\u00ed sc\u00e9n\u00e1\u0159e vy\u017eaduj\u00ed \u00fa\u010dinn\u00e9 n\u00e1stroje. Platforma CDP a CRM CareCloud nab\u00edz\u00ed Automatizaci marketingu, ve kter\u00e9 si navrhnete sc\u00e9n\u00e1\u0159e. S nimi m\u016f\u017eete reagovat na ka\u017edou akci z\u00e1kazn\u00edka, a\u0165 u\u017e jde o transakce, prohl\u00ed\u017een\u00ed webov\u00fdch str\u00e1nek, komunikaci s podporou, nebo interakci v kamenn\u00e9m obchod\u011b.<\/p>\n\n\n\n

CareCloud nav\u00edc obsahuje p\u0159edp\u0159ipraven\u00e9 sc\u00e9n\u00e1\u0159e, kter\u00e9 rychle nastartuj\u00ed v\u00e1\u0161 marketing. Pou\u017eijte je jako v\u00fdchoz\u00ed bod, pot\u00e9 navrhn\u011bte vlastn\u00ed automatiza\u010dn\u00ed sc\u00e9n\u00e1\u0159e na m\u00edru va\u0161\u00ed zna\u010dce. D\u00e1le vyu\u017eijte aplikaci Anal\u00fdzy & Reporting, kde m\u00e1te p\u0159ehled o \u00fasp\u011bchu va\u0161ich automatizac\u00ed. Osvobo\u010fte se od repetitivn\u00ed pr\u00e1ce a optimalizujte sv\u016fj obsah. CareCloud je na v\u00e1\u0161 marketing p\u0159ipraven.<\/p>","protected":false},"excerpt":{"rendered":"

Extra profit sounds nice, especially if you won\u2019t have to work for it. Current marketing technology allows you to set up various automations that reduce workload and engage customers. Discover some of the underestimated automation workflows to drive revenue, CLV, or purchase frequency. EXPAND AUTOMATION All automations can be profitable, no matter how rare. You…<\/p>","protected":false},"author":9,"featured_media":8349,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[18,14,22],"class_list":["post-8348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-automation","tag-e-commerce","tag-retail"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=8348"}],"version-history":[{"count":3,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8348\/revisions"}],"predecessor-version":[{"id":8352,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8348\/revisions\/8352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/8349"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=8348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=8348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=8348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}