{"id":8338,"date":"2025-02-03T10:42:11","date_gmt":"2025-02-03T09:42:11","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=8338"},"modified":"2025-02-03T10:42:11","modified_gmt":"2025-02-03T09:42:11","slug":"carecloud-and-shoptet-bring-personalized-marketing-to-your-online-shop","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/carecloud-news\/carecloud-and-shoptet-bring-personalized-marketing-to-your-online-shop\/","title":{"rendered":"CareCloud a Shoptet: Efektivn\u00ed marketing na va\u0161em e-shopu"},"content":{"rendered":"

Spojte s\u00edlu platformy CareCloud a Shoptetu! Zas\u00edlejte personalizovan\u00e9 omnichannel kampan\u011b, automatizujte komunikaci a tvo\u0159te jedine\u010dn\u00e9 z\u00e1kaznick\u00e9 odm\u011bny. S platformou CareCloud z\u00edsk\u00e1te pro v\u00e1\u0161 e-shop v\u011brn\u00e9 z\u00e1kazn\u00edky.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

PERSONALIZOVAN\u00dd MARKETING V E-SHOPU<\/p>\n\n\n\n

Z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed od e-shopu maximum. Nereaguj\u00ed na obecnou komunikaci, kter\u00e1 je nezaujme. Nevr\u00e1t\u00ed se ke zna\u010dce, pokud nemaj\u00ed pocit, \u017ee jsou v\u00edt\u00e1ni.<\/p>\n\n\n\n

Pro zv\u00fd\u0161en\u00ed z\u00e1kaznick\u00e9 retence a pr\u016fm\u011brn\u00e9 \u00fatraty mus\u00edte nab\u00eddnout unik\u00e1tn\u00ed z\u00e1kaznickou zku\u0161enost. Spojen\u00ed Shoptetu a CareCloud poskytne z\u00e1kazn\u00edk\u016fm p\u0159esn\u011b to, co pot\u0159ebuj\u00ed: osobn\u00ed p\u0159\u00edstup.<\/p>\n\n\n\n

CDP & CRM CareCloud nab\u00edz\u00ed komplexn\u00ed \u0159e\u0161en\u00ed z\u00e1kaznick\u00fdch dat a marketingu. Jak dok\u00e1\u017ee zlep\u0161it v\u00e1\u0161 e-shop? <\/p>\n\n\n\n

VYLEP\u0160EN\u00c9 MARKETINGOV\u00c9 KAMPAN\u011a<\/p>\n\n\n\n

Z\u00e1kazn\u00edci jsou unaveni z jednotv\u00e1rn\u00fdch newsletter\u016f, kter\u00e9 jim nep\u0159in\u00e1\u0161\u00ed \u017e\u00e1dnou p\u0159idanou hodnotu. Platforma CareCloud v\u00e1m dovol\u00ed zas\u00edlat personalizovanou komunikaci, kter\u00e1 c\u00edl\u00ed na z\u00e1kazn\u00edka a jeho z\u00e1jmy. Zas\u00edlejte skrz e-mail, SMS, push notifikace, WhatsApp \u010di Viber.<\/p>\n\n\n\n

Pomoc\u00ed pokro\u010dil\u00e9 segmentace si vyfiltrujete z\u00e1kazn\u00edky dle jejich preferenc\u00ed, demografick\u00fdch dat, transak\u010dn\u00ed historie \u010di RFM metrik. Na tyto c\u00edlov\u00e9 skupiny pot\u00e9 zas\u00edl\u00e1te personalizovanou komunikaci. Pos\u00edlejte newslettery zam\u011b\u0159en\u00e9 na z\u00e1jmy z\u00e1kazn\u00edk\u016f, upravujte e-mailov\u00e9 kampan\u011b pro ka\u017ed\u00e9 publikum a dopl\u0148te kampan\u011b o relevantn\u00ed produkty.<\/p>\n\n\n\n

Zvy\u0161ujte konverze, optimalizujte dopl\u0148kov\u00fd prodej a budujte v\u011brnost z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

AUTOMATIZACE MARKETINGU<\/p>\n\n\n\n

Jak se postarat o ka\u017ed\u00e9ho z\u00e1kazn\u00edka individu\u00e1ln\u011b? Pomoc\u00ed automatizace. V p\u0159ehledn\u00e9m rozhran\u00ed m\u016f\u017eete vytv\u00e1\u0159et komplexn\u00ed sc\u00e9n\u00e1\u0159e, kter\u00e9 reaguj\u00ed na ka\u017edou z\u00e1kaznickou akci. Uleh\u010dete si pr\u00e1ci a navy\u0161te pr\u016fm\u011brnou \u00fatratu z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

Automatizujte uv\u00edtac\u00ed e-maily, drip kampan\u011b, follow-up po n\u00e1kupu \u010di upozorn\u011bn\u00ed na opu\u0161t\u011bn\u00fd ko\u0161\u00edk. Pro za\u010d\u00e1tek nab\u00edz\u00edme 28 p\u0159edp\u0159ipraven\u00fdch sc\u00e9n\u00e1\u0159\u016f, kter\u00e9 v\u00e1s nasm\u011bruj\u00ed tou spr\u00e1vnou cestou. <\/p>\n\n\n\n

Velmi efektivn\u00ed je nap\u0159\u00edklad sc\u00e9n\u00e1\u0159, kter\u00fd p\u0159ipomene z\u00e1kazn\u00edkovi, aby p\u0159ed spot\u0159ebou produktu znovu nakoupil. T\u00edm zv\u00fd\u0161\u00edte celo\u017eivotn\u00ed hodnotnu z\u00e1kazn\u00edka CLV) a\u017e o 17 %.<\/p>\n\n\n\n

LOYALTY & Z\u00c1KAZNICK\u00c9 PROFILY<\/p>\n\n\n\n

Z\u00e1kaznick\u00e9 (\u010di v\u011brnostn\u00ed) programy jsou ned\u00edlnou sou\u010d\u00e1st\u00ed \u00fasp\u011b\u0161n\u00fdch zna\u010dek. Nejefektivn\u011bji sb\u00edraj\u00ed z\u00e1kaznick\u00e1 data, udr\u017euj\u00ed z\u00e1kazn\u00edka aktivn\u00edho a roz\u0161i\u0159uj\u00ed pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce. CareCloud dok\u00e1\u017ee libovoln\u011b p\u0159id\u011blovat Shoptet kup\u00f3ny: Odm\u011b\u0148te v\u011brn\u00e9 z\u00e1kazn\u00edky, kte\u0159\u00ed v\u00e1s na opl\u00e1tku budou doporu\u010dovat ostatn\u00edm.<\/p>\n\n\n\n

D\u00edky aplikaci Z\u00e1kazn\u00edk 360 m\u00e1te nav\u00edc dokonal\u00fd p\u0159ehled o z\u00e1kazn\u00edc\u00edch. Ve\u0161kerou komunikaci, transakce, produktov\u00e9 preference \u010di v\u011brnostn\u00ed statistiky m\u00e1te ihned po ruce. To v\u0161e na jeden klik.<\/p>\n\n\n\n

CareCloud k tomu synchronizuje data z kamenn\u00e9 prodejny s e-shopem, \u010d\u00edm\u017e z\u00edsk\u00e1te jednotnou datab\u00e1zi. Vyhnete se duplikovan\u00fdm profil\u016fm a nekompatibiln\u00edm syst\u00e9m\u016fm.<\/p>\n\n\n\n

ANAL\u00ddZA & REPORTING<\/p>\n\n\n\n

Bez podrobn\u00e9 anal\u00fdzy se dnes ji\u017e neobejdete. Proto v\u00e1m CareCloud nab\u00edz\u00ed detailn\u00ed p\u0159ehled jak o va\u0161em e-shopu, tak i jednotliv\u00fdch marketingov\u00fdch kampan\u00ed. \u010cerpejte z v\u00edce ne\u017e 100 graf\u016f a statistik.<\/p>\n\n\n\n

M\u011b\u0159te pr\u016fm\u011brnou \u00fatratu, CLV (celo\u017eivotn\u00ed \u00fatrata z\u00e1kazn\u00edk\u016f), ROI, m\u00edru konverze a retence \u010di RFM metriky, kter\u00e9 jasn\u011b ur\u010d\u00ed hodnotu ka\u017ed\u00e9ho z\u00e1kazn\u00edka. Usp\u011bjete jen se strategi\u00ed zalo\u017eenou na datech a CareCloud v\u00e1m je poskytne.<\/p>\n\n\n\n

JAK DOPLN\u011aK AKTIVOVAT<\/p>\n\n\n\n

Po objedn\u00e1n\u00ed CareCloud dopl\u0148ku v\u00e1m p\u0159ijde e-mailem aktiva\u010dn\u00ed kl\u00ed\u010d, kter\u00fd si zkop\u00edrujete do administrace platformy CareCloud. V lev\u00e9m menu Nastaven\u00ed syst\u00e9mu => Integrace extern\u00edch syst\u00e9m\u016f => Shoptet dopln\u011bk. Do voln\u00e9ho pole kl\u00ed\u010d vlo\u017e\u00edte a kliknete na \u201cov\u011b\u0159it integra\u010dn\u00ed kl\u00ed\u010d\u201d. Zbytek u\u017e za\u0159\u00edd\u00ed na\u0161e platforma, zat\u00edmco se budou synchronizovat z\u00e1kaznick\u00e9 \u00fa\u010dty.<\/p>\n\n\n\nK vyu\u017eit\u00ed CareCloud je t\u0159eba m\u00edt vlastn\u00ed instalaci na\u0161\u00ed platformy. Kontaktujte n\u00e1s<\/u><\/a>: Zbytek obstar\u00e1me my.<\/span>\n\n\n\n

BUDUJTE HODNOTN\u00c9 VZTAHY SE Z\u00c1KAZN\u00cdKY<\/p>\n\n\n\n

CareCloud p\u0159in\u00e1\u0161\u00ed \u0161pi\u010dkov\u00fd digit\u00e1ln\u00ed marketing na Shoptet, nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00ed e-shopov\u00e9 \u0159e\u0161en\u00ed. Pokud m\u00e1te e-shop na Shoptetu, vyu\u017eijte CareCloud k nav\u00fd\u0161en\u00ed retence, konverz\u00ed, CLV a pr\u016fm\u011brn\u00e9 \u00fatraty. Jen p\u00e1r kliknut\u00ed v\u00e1s d\u011bl\u00ed od optim\u00e1ln\u00edho marketingov\u00e9ho \u0159e\u0161en\u00ed.<\/p>","protected":false},"excerpt":{"rendered":"

Combine the power of CareCloud and Shoptet! Send personalized omnichannel campaigns, automate communications, and manage customer rewards. With CareCloud, your online shop gains a complete marketing solution. PERSONALIZED MARKETING FOR E-COMMERCE Customers expect a unique experience every time they shop online. They don’t respond to generic communication with zero engagement, and they won’t return to…<\/p>","protected":false},"author":9,"featured_media":8355,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[15],"tags":[21,18,14,13,25,17],"class_list":["post-8338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carecloud-news","tag-analysis","tag-automation","tag-e-commerce","tag-emailing","tag-integration","tag-loyalty"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=8338"}],"version-history":[{"count":5,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8338\/revisions"}],"predecessor-version":[{"id":8356,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8338\/revisions\/8356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/8355"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=8338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=8338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=8338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}