{"id":8289,"date":"2025-01-09T07:46:12","date_gmt":"2025-01-09T06:46:12","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=8289"},"modified":"2025-01-09T07:46:14","modified_gmt":"2025-01-09T06:46:14","slug":"top-pick-of-careclouds-new-features-in-2024","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/carecloud-news\/top-pick-of-careclouds-new-features-in-2024\/","title":{"rendered":"Objevte ty nejlep\u0161\u00ed CareCloud funkcionality z roku 2024"},"content":{"rendered":"

Co p\u0159inesl rok 2024 na platform\u011b CareCloud? P\u0159idali jsme \u0161estou aplikaci, propojili dal\u0161\u00ed komunika\u010dn\u00ed kan\u00e1l, zlep\u0161ili rozhran\u00ed a mnoho dal\u0161\u00edho. Vyzkou\u0161ejte zbrusu nov\u00e9 marketingov\u00e9 n\u00e1stroje a zvy\u0161te sv\u00e9 p\u0159\u00edjmy.<\/p>\n\n\n\n

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APLIKACE CUSTOMER ENGAGEMENT<\/p>\n\n\n\n

CareCloud spustil 6. aplikaci \u2014 Customer Engagement. Ta automaticky sleduje aktivitu z\u00e1kazn\u00edk\u016f na webu, v e-shopu nebo ve webov\u00e9 aplikaci. Tato aktivita m\u016f\u017ee slou\u017eit jako spou\u0161t\u011b\u010d automatiza\u010dn\u00edch sc\u00e9n\u00e1\u0159\u016f. Reagujte na online aktivitu z\u00e1kazn\u00edk\u016f, a zvy\u0161te tak p\u0159\u00edjmy i m\u00edru konverze.<\/p>\n\n\n\n

Automatizujte ozn\u00e1men\u00ed o opu\u0161t\u011bn\u00e9m prohl\u00ed\u017een\u00ed produktu, cross-sell\/upsell, follow-up kampan\u011b nebo doporu\u010den\u00ed produkt\u016f. Segmentujte z\u00e1kazn\u00edky na z\u00e1klad\u011b toho, kter\u00e9 produkty je zaj\u00edmaj\u00ed a odm\u011b\u0148te jejich online aktivitu.<\/p>\n\n\n\n

AI DOPORU\u010cEN\u00cd C\u00cdLOV\u00c9 SKUPINY<\/p>\n\n\n\n

Inovujeme i v AI. Nyn\u00ed si m\u016f\u017eete automaticky vygenerovat publikum, kter\u00e9 si s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed koup\u00ed vybran\u00fd produkt. Sta\u010d\u00ed nahr\u00e1t seznam produkt\u016f, zadat velikost c\u00edlov\u00e9ho publika a AI se postar\u00e1 o zbytek. N\u00e1stroj se hod\u00ed pro prodej p\u0159ed koncem sez\u00f3ny nebo zbo\u017e\u00ed s bl\u00ed\u017e\u00edc\u00edm se datem expirace.<\/p>\n\n\n\n

PODPORA PASSMACHINE<\/p>\n\n\n\n

K dispozici m\u00e1te nov\u00fd komunika\u010dn\u00ed kan\u00e1l, kter\u00fd spravuje digit\u00e1ln\u00ed karty pro Apple a Google Wallet. Ukl\u00e1dejte libovoln\u00e9 v\u011brnostn\u00ed karty a rozes\u00edlejte z\u00e1kazn\u00edk\u016fm push notifikace bez nutnosti instalovat aplikaci. Informujte je o rezervac\u00edch, vypr\u0161en\u00ed platnosti voucheru nebo o z\u016fstatku v\u011brnostn\u00edch bod\u016f. D\u00e1le rozes\u00edlejte kampan\u011b, promo nab\u00eddky nebo ozn\u00e1men\u00ed o dostupnosti produktu. Za\u0159a\u010fte PassMachine do sv\u00e9 omnichannel strategie!<\/p>\n\n\n\n

DOUBLE OPT-IN<\/p>\n\n\n\n

Online bezpe\u010dnost a ov\u011b\u0159en\u00ed z\u00e1kazn\u00edk\u016f bereme v\u00e1\u017en\u011b, proto jsme pos\u00edlili podporu double opt-in. Zaprv\u00e9 v profilu z\u00e1kazn\u00edka snadno zkontrolujete, zda dokon\u010dil double opt-in proces, co\u017e usnadn\u00ed spr\u00e1vu ochrany osobn\u00edch \u00fadaj\u016f. Nav\u00edc lze tyto z\u00e1kazn\u00edky segmentovat, tak\u017ee v\u00edte, kdo m\u00e1 o va\u0161\u00ed zna\u010dku skute\u010dn\u00fd z\u00e1jem.<\/p>\n\n\n\n

Hlavn\u011b ale m\u016f\u017eete spou\u0161t\u011bt automatiza\u010dn\u00ed sc\u00e9n\u00e1\u0159e, kter\u00e9 zahrnuj\u00ed pouze z\u00e1kazn\u00edky s aktivn\u00edm double opt-in, \u010d\u00edm\u017e je l\u00e9pe zapoj\u00edte.<\/p>\n\n\n\n

POKRO\u010cIL\u00dd E-MAIL DESIGNER A AUTOMATIZACE MARKETINGU<\/p>\n\n\n\n

N\u00e1vrh e-mailov\u00fdch \u0161ablon je je\u0161t\u011b intuitivn\u011bj\u0161\u00ed a jednodu\u0161\u0161\u00ed. Krom\u011b d\u00edl\u010d\u00edch vylep\u0161en\u00ed nyn\u00ed m\u016f\u017eete upravovat \u0161ablony pomoc\u00ed CSS, optimalizovat na dark mode a zobrazovat zm\u011bny textu v re\u00e1ln\u00e9m \u010dase.<\/p>\n\n\n\n

D\u00edky textov\u00fdm prom\u011bnn\u00fdm nav\u00edc lze p\u0159id\u00e1vat do \u0161ablon QR k\u00f3dy. Ty neslou\u017e\u00ed pouze jako odkazy na webov\u00e9 str\u00e1nky, ale m\u016f\u017eete skrze n\u011b pos\u00edlat i pouk\u00e1zky \u010di slevy.<\/p>\n\n\n\n

Zm\u011bn se do\u010dkalo i rozhran\u00ed Automatizace marketingu, kter\u00e9 nyn\u00ed v\u00edce lad\u00ed s celkov\u00fdm designem platformy CareCloud.<\/p>\n\n\n\n

KA\u017dD\u00dd DEN EFEKTIVN\u011aJ\u0160\u00cd MARKETING<\/p>\n\n\n\n

Rok 2024 byl pro CareCloud nabit\u00fd inovacemi \u2014 ani v roce 2025 nehodl\u00e1me zastavit. Budujte siln\u00e9 z\u00e1kaznick\u00e9 vztahy a zvy\u0161ujte obrat d\u00edky na\u0161\u00ed CDP & CRM platform\u011b s vestav\u011bn\u00fdmi marketingov\u00fdmi n\u00e1stroji. T\u011b\u0161te se na dal\u0161\u00ed novinky z na\u0161\u00ed platformy. Dozv\u00edte se je prvn\u00ed! <\/p>\n\n\n\n

CareCloud stav\u00ed \u00fasp\u011bch na datech.<\/p>\n\n\n\n

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\n\t\tPODPORA Z EVROPSK\u00c9 UNIE<\/span>\n\t<\/h4>\n\t<\/div>\n<\/div>\n
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\n\t\tProgram podpory AI technologi\u00ed<\/span>\n\t<\/h2>\n\t<\/div>\n<\/div>\n
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Spole\u010dnost Cortex, a.s. realizuje projekt Inovace Customer Data Platformy za vyu\u017eit\u00ed um\u011bl\u00e9 inteligence a strojov\u00e9ho u\u010den\u00ed, reg. \u010d. FX05030120_7895 jeho\u017e c\u00edlem je inovace slu\u017eeb a inovace produktu. Tento projekt je realizov\u00e1n v r\u00e1mci programu The Country for the Future Ministerstva pr\u016fmyslu a obchodu a spolufinancov\u00e1n z prost\u0159edk\u016f Evropsk\u00e9 Unie v r\u00e1mci NEXT GENERATION EU.<\/em><\/p>\n<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\t\t\t\"EN_financovano_EU\"\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n
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\n\t\t\t\t\"CZ_financovano_EU\"\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

It\u2019s time to look back at all the useful functionalities we added to CareCloud in 2024. We developed a 6th application, added a new communication channel, and improved overall accessibility. Start your year with a fresh supply of marketing tools and skyrocket your revenue. CUSTOMER ENGAGEMENT APP CareCloud revealed a 6th app: Customer Engagement. With…<\/p>","protected":false},"author":9,"featured_media":8293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[15],"tags":[18,13,25,19],"class_list":["post-8289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carecloud-news","tag-automation","tag-emailing","tag-integration","tag-new-features"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=8289"}],"version-history":[{"count":3,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8289\/revisions"}],"predecessor-version":[{"id":8294,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8289\/revisions\/8294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/8293"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=8289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=8289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=8289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}