{"id":8269,"date":"2024-12-16T11:54:59","date_gmt":"2024-12-16T10:54:59","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=8269"},"modified":"2024-12-21T22:59:44","modified_gmt":"2024-12-21T21:59:44","slug":"snizujte-churn-rate-pomoci-platformy-carecloud","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/snizujte-churn-rate-pomoci-platformy-carecloud\/","title":{"rendered":"Sni\u017eujte Churn Rate pomoc\u00ed platformy CareCloud"},"content":{"rendered":"

V retailu je nutn\u00e9 si udr\u017eovat v\u011brn\u00e9 z\u00e1kazn\u00edky. Neexistuje v\u0161ak \u017e\u00e1dn\u00fd tajn\u00fd recept, jen c\u00edlen\u00e1 strategie a vhodn\u00e9 n\u00e1stroje. P\u0159e\u010dt\u011bte si, jak CareCloud pom\u00e1h\u00e1 zamezit ztr\u00e1t\u011b z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

CHURN RATE \u2014 METRIKA, NA KTEROU SI D\u00c1T POZOR<\/p>\n\n\n\n

Akvizice z\u00e1kazn\u00edk\u016f nen\u00ed v\u017edy sm\u011brodatn\u00e1. Lze sice lukrativn\u00ed nab\u00eddkou prudce zv\u00fd\u0161it tr\u017eby a p\u0159iv\u00e9zt nov\u00e9 z\u00e1kazn\u00edky, ale stejn\u011b tak mohou ti sam\u00ed z\u00e1kazn\u00edci za p\u00e1r m\u011bs\u00edc\u016f odej\u00edt. Pokud jste retailista \u010di e-shop\u00e1\u0159, c\u00edl\u00edte p\u0159edev\u0161\u00edm na retenci z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

Churn rate (m\u00edra odlivu) je \u010dasto ch\u00e1p\u00e1na jako stra\u0161\u00e1k marketingu, i kdy\u017e jde o p\u0159irozen\u00fd proces ka\u017ed\u00e9ho brandu. Jednodu\u0161e m\u011b\u0159\u00ed procento z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed po ur\u010dit\u00e9 dob\u011b p\u0159estanou kupovat va\u0161e produkty.<\/p>\n\n\n\n

JAK ZABR\u00c1NIT CHURNU?<\/p>\n\n\n\n

Z\u00e1kladem je efektivn\u00ed motivace z\u00e1kazn\u00edk\u016f a budov\u00e1n\u00ed retence pomoc\u00ed marketingov\u00fdch kampan\u00ed. Jak\u00e9 metody funguj\u00ed?<\/p>\n\n\n\n

Follow-up po n\u00e1kupu a nurture kampan\u011b<\/strong>. Oboha\u0165te z\u00e1kaznickou zku\u0161enost s proaktivn\u00edm a poutav\u00fdm obsahem. Dokonce i d\u011bkovn\u00fd e-mail za n\u00e1kup m\u00e1 sv\u016fj v\u00fdznam. Automatizujte follow-up kampan\u011b, kter\u00e1 nap\u0159\u00edklad odm\u011bn\u00ed velk\u00e9 n\u00e1kupy pouk\u00e1zkou nebo body do z\u00e1kaznick\u00e9ho programu.<\/p>\n\n\n\n

Zas\u00edlejte upozorn\u011bn\u00ed na pravideln\u011b kupovan\u00e9 produkty, t\u0159eba dopl\u0148ky stravy, kosmetiku nebo krmivo pro zv\u00ed\u0159ata. Z\u00e1kazn\u00edci ocen\u00ed v\u00e1\u0161 p\u0159\u00edstup a nakoup\u00ed rad\u011bji u v\u00e1s, ne\u017e u konkurence.<\/p>\n\n\n\n

Omnichannel logika.<\/strong> Upozorn\u011bte pomoc\u00ed SMS, Viberu \u010di push notifikace na opu\u0161t\u011bn\u00fd ko\u0161\u00edk, naskladn\u011bn\u00ed produkt\u016f a na \u010dasov\u011b omezen\u00e9 nab\u00eddky.<\/p>\n\n\n\n

CareCloud Marketingov\u00e1 automatizace v\u00e1m nav\u00edc umo\u017en\u00ed propojit v\u00edce kan\u00e1l\u016f v r\u00e1mci jednoho sc\u00e9n\u00e1\u0159e. Zv\u011bt\u0161ete sv\u016fj dosah a z\u016fsta\u0148te z\u00e1kazn\u00edkovi nabl\u00edzku.  <\/p>\n\n\n\n

Personalizovan\u00e9 kampan\u011b<\/strong>. Segmentujte z\u00e1kazn\u00edky a upravte pro n\u011b komunikaci tak, aby odpov\u00eddala jejich pot\u0159eb\u00e1m a p\u0159\u00e1n\u00edm. Filtrujte z\u00e1kazn\u00edky podle pohlav\u00ed, v\u011bku nebo n\u00e1kupn\u00edch n\u00e1vyk\u016f a pos\u00edlejte upraven\u00e9 verze kampan\u00ed, abyste vyhov\u011bli ka\u017ed\u00e9mu z nich.<\/p>\n\n\n\n

Vyu\u017eijte CareCloud AI Recommendation Engine k zas\u00edl\u00e1n\u00ed relevantn\u00edch produkt\u016f. Sta\u010d\u00ed pouze vlo\u017eit dan\u00fd blok s doporu\u010dovac\u00edm syst\u00e9mem do \u0161ablony e-mailu; um\u011bl\u00e1 inteligence sama najde nejvhodn\u011bj\u0161\u00ed nab\u00eddku. Z\u00e1kazn\u00edk u v\u00e1s z\u016fstane, proto\u017ee jste vyhov\u011bli jeho po\u017eadavk\u016fm. <\/p>\n\n\n\n

Z\u00e1kaznick\u00e9 programy<\/strong>. Zvolte vhodn\u00fd typ pro sv\u00e9 publikum (p\u0159edplatn\u00e9, v\u00edce\u00farov\u0148ov\u00fd program, bodov\u00fd syst\u00e9m) a pe\u010dliv\u011b shroma\u017e\u010fujte z\u00e1kaznick\u00e1 data, abyste je mohli naplno vyu\u017e\u00edt k personalizaci.<\/p>\n\n\n\n

Udr\u017eujte si z\u00e1kazn\u00edky v\u011brn\u00e9 d\u00edky lukrativn\u00edm nab\u00eddk\u00e1m, gamifikaci a transparentn\u00edmu z\u00e1kaznick\u00e9mu programu. CareCloud v\u00e1m umo\u017en\u00ed snadno vytvo\u0159it a spravovat libovoln\u00fd z\u00e1kaznick\u00fd program.<\/p>\n\n\n\n

Sb\u011br zp\u011btn\u00e9 vazby<\/strong>. Ka\u017ed\u00e9 hodnocen\u00ed v\u00e1s posune o kus d\u00e1l: zlep\u0161\u00edte sv\u00e9 siln\u00e9 str\u00e1nky sma\u017eete ty slab\u0161\u00ed. Naslouchejte sv\u00fdm z\u00e1kazn\u00edk\u016fm a pus\u0165te je ke slovu. Rozes\u00edlejte dotazn\u00edky v r\u00e1mci follow-upu a pe\u010dliv\u011b studujte anal\u00fdzy kampan\u00ed.<\/p>\n\n\n\n

Ne\u017e za\u010dnete c\u00edlen\u011b sni\u017eovat churn, mus\u00edte nejprve porozum\u011bt jeho p\u0159\u00ed\u010din\u00e1m. Na\u0161e Anal\u00fdzy & Reporting poskytuj\u00ed jak podrobn\u00e9 v\u00fdsledky o va\u0161ich kampan\u00edch, tak i celkov\u00fd p\u0159ehled va\u0161eho podniku. <\/p>\n\n\n\n

CARECLOUD POM\u00c1H\u00c1 UDR\u017dET Z\u00c1KAZN\u00cdKY<\/p>\n\n\n\n

Ka\u017ed\u00fd brand zaznamen\u00e1v\u00e1 churn rate (v retailu je 5% m\u00edra skv\u011bl\u00fd v\u00fdsledek), jeliko\u017e se j\u00ed ned\u00e1 vyhnout. Mus\u00edte v\u0161ak vyv\u00edjet strategie, jak churn sn\u00ed\u017eit. K tomu je nutn\u00e9 nejprve porozum\u011bt sv\u00fdm z\u00e1kazn\u00edk\u016fm \u2014 a p\u0159esn\u011b s t\u00edm v\u00e1m pom\u016f\u017ee CDP & CRM CareCloud.<\/p>\n\n\n\n

Na\u0161e platforma je ide\u00e1ln\u00ed pro sb\u011br z\u00e1kaznick\u00fdch dat, ale jej\u00ed skute\u010dn\u00e1 s\u00edla spo\u010d\u00edv\u00e1 v tom, \u017ee tato data vyu\u017e\u00edv\u00e1 jako z\u00e1klad sv\u00fdch vlastn\u00edch aplikac\u00ed. M\u016f\u017eete tak tvo\u0159it personalizovan\u00e9 kampan\u011b, automatizovat, vyu\u017e\u00edvat 360\u00b0 pohledu na z\u00e1kazn\u00edka \u010di spravovat z\u00e1kaznick\u00e9 programy.<\/p>\n\n\n\n

Udr\u017eujte m\u00edru retence s platformou CareCloud.<\/p>\n\n\n\n

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\n\t\tPODPORA Z EVROPSK\u00c9 UNIE<\/span>\n\t<\/h4>\n\t<\/div>\n<\/div>\n
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\n\t\tProgram podpory AI technologi\u00ed<\/span>\n\t<\/h2>\n\t<\/div>\n<\/div>\n
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Spole\u010dnost Cortex, a.s. realizuje projekt Inovace Customer Data Platformy za vyu\u017eit\u00ed um\u011bl\u00e9 inteligence a strojov\u00e9ho u\u010den\u00ed, reg. \u010d. FX05030120_7895 jeho\u017e c\u00edlem je inovace slu\u017eeb a inovace produktu. Tento projekt je realizov\u00e1n v r\u00e1mci programu The Country for the Future Ministerstva pr\u016fmyslu a obchodu a spolufinancov\u00e1n z prost\u0159edk\u016f Evropsk\u00e9 Unie v r\u00e1mci NEXT GENERATION EU.<\/em><\/p>\n<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\t\t\t\"EN_financovano_EU\"\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n
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\n\t\t\t\t\"CZ_financovano_EU\"\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

Reducing churn and building retention should be major points on every retailer\u2019s agenda. There is no mystery formula, just hard work and proper tools. Learn how to cut down churn with CareCloud. CHURN RATE \u2013 METRIC TO KEEP DOWN Acquiring new customers is tricky. You may boost sales with a well-promoted deal, skyrocket revenue for…<\/p>","protected":false},"author":9,"featured_media":8270,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[18,13,17,20],"class_list":["post-8269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-automation","tag-emailing","tag-loyalty","tag-omnichannel"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=8269"}],"version-history":[{"count":3,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8269\/revisions"}],"predecessor-version":[{"id":8276,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8269\/revisions\/8276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/8270"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=8269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=8269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=8269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}