{"id":8226,"date":"2024-11-21T09:36:42","date_gmt":"2024-11-21T08:36:42","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=8226"},"modified":"2025-06-03T16:28:17","modified_gmt":"2025-06-03T14:28:17","slug":"even-more-2024-marketing-trends-to-follow","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/even-more-2024-marketing-trends-to-follow\/","title":{"rendered":"Dal\u0161\u00ed marketingov\u00e9 trendy, kter\u00e9 se vyplat\u00ed"},"content":{"rendered":"<p class=\"blogperex\">Sledov\u00e1n\u00ed nejnov\u011bj\u0161\u00edch trend\u016f m\u016f\u017ee va\u0161\u00ed zna\u010dce v\u00fdrazn\u011b prosp\u011bt. Vybrali jsme ty, kter\u00e9 va\u0161\u00ed zna\u010dce p\u0159inesou \u00fasp\u011bch, nehled\u011b na odv\u011btv\u00ed. Postavte se v\u00fdzv\u00e1m roku 2025 se spr\u00e1vnou strategi\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/11\/dreamstime_l_327884216-1024x683.jpg\" alt=\"\" class=\"wp-image-8228\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/11\/dreamstime_l_327884216-1024x683.jpg 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/11\/dreamstime_l_327884216-300x200.jpg 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/11\/dreamstime_l_327884216-768x512.jpg 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/11\/dreamstime_l_327884216-1536x1024.jpg 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/11\/dreamstime_l_327884216-2048x1366.jpg 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/11\/dreamstime_l_327884216-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">TRENDY, KTER\u00c9 FUNGUJ\u00cd<\/p>\n\n\n\n<p class=\"blogodstavec\">Jak jsme uvedli v <a href=\"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/do-not-miss-these-2024-marketing-trends\/\" data-type=\"post\" data-id=\"8214\"> <u> p\u0159edchoz\u00edm \u010dl\u00e1nku<\/u><\/a>, rok 2024 ovl\u00e1dla personalizace a AI, co\u017e market\u00e9ry p\u0159im\u011blo zm\u011bnit sv\u00e9 dosavadn\u00ed strategie. I p\u0159esto jsou tu ale dal\u0161\u00ed trendy, kter\u00e9 si zaslou\u017e\u00ed va\u0161i pozornost.<\/p>\n\n\n\n<p class=\"blogodstavec\">Kv\u016fli nov\u00fdm technologi\u00edm a regulac\u00edm budou market\u00e9\u0159i v roce 2025 \u010delit n\u011bkolika v\u00fdzv\u00e1m. D\u00edky modern\u00edm n\u00e1stroj\u016fm je v\u0161ak hrav\u011b p\u0159ekon\u00e1te a nav\u00edc zv\u00fd\u0161\u00edte p\u0159\u00edjmy, m\u00edru retence a CLV.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">FIRST-PARTY STRATEGIE A JEJ\u00cd V\u00ddHODY<\/p>\n\n\n\n<p class=\"blogodstavec\">A\u0165 u\u017e cookies t\u0159et\u00edch stran skon\u010d\u00ed nadobro, nebo ne, zna\u010dky si uv\u011bdomily, \u017ee tzv. \u201cfirst-party\u201d strategie dosahuj\u00ed lep\u0161\u00edch v\u00fdsledk\u016f. Podle dat Hubspot se ji\u017e t\u00e9m\u011b\u0159 polovina zna\u010dek za\u010dala p\u0159ipravovat na budoucnost bez cookies.<\/p>\n\n\n\n<p class=\"blogodstavec\">Na rozd\u00edl od third-party dat pat\u0159\u00ed first-party data pouze v\u00e1m a jsou sb\u00edr\u00e1na prost\u0159ednictv\u00edm p\u0159\u00edm\u00fdch kontaktn\u00edch bod\u016f mezi v\u00e1mi z\u00e1kazn\u00edky. Data tak z\u00edsk\u00e1te z webov\u00e9 aktivity, transak\u010dn\u00ed historie, zp\u011btn\u00e9 vazby z pr\u016fzkum\u016f a formul\u00e1\u0159\u016f, odb\u011br\u016f, \u00fadaj\u016f o preferenc\u00edch a dal\u0161\u00edch zdroj\u016f.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Jak si osvojit first-party strategii?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\">Vytvo\u0159te si z\u00e1kaznick\u00fd program, je toti\u017e nejlep\u0161\u00ed na sb\u011br demografick\u00fdch a preferen\u010dn\u00edch dat.<\/li>\n\n\n\n<li class=\"blogodstavec\">Pou\u017e\u00edvejte CDP, jako je CareCloud, k automatick\u00e9mu sb\u011bru dat ze v\u0161ech komunika\u010dn\u00edch kan\u00e1l\u016f: webov\u00fdch str\u00e1nek, omnichannel komunikace a dokonce i informa\u010dn\u00edch kiosk\u016f.<\/li>\n\n\n\n<li class=\"blogodstavec\">Roz\u0161i\u0159te seznam e-mailov\u00fdch adres pomoc\u00ed poutav\u00fdch webov\u00fdch formul\u00e1\u0159\u016f. Poskytn\u011bte u\u017eite\u010dn\u00e9 zdroje v\u00fdm\u011bnou za d\u016fv\u011bru (a data) z\u00e1kazn\u00edk\u016f.<\/li>\n\n\n\n<li class=\"blogodstavec\">Rozes\u00edlejte webov\u00e9 pr\u016fzkumy a kv\u00edzy pro z\u00edsk\u00e1n\u00ed preferen\u010dn\u00edch dat. Gamifikujte obsah, abyste z\u00e1kazn\u00edky po\u0159\u00e1dn\u011b zaujali.<\/li>\n\n\n\n<li class=\"blogodstavec\">Bu\u010fte transparentn\u00ed v tom, jak data sb\u00edr\u00e1te. Dodr\u017eujte aktu\u00e1ln\u00ed normy GDPR a pe\u010dliv\u011b hl\u00eddejte souhlasy s marketingov\u00fdm obsahem.<\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">Vyu\u017e\u00edvejte first-party data k podpo\u0159e personalizovan\u00e9ho marketingu a c\u00edlen\u00fdch kampan\u00ed. Zvy\u0161te CLV, obrat a m\u00edru konverze. Zna\u010dky, kter\u00e9 za\u010dnou te\u010f, z\u00edskaj\u00ed nad konkurenc\u00ed jasnou p\u0159evahu.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">SJEDNOCEN\u00c9 SYST\u00c9MY ULEH\u010cUJ\u00cd T\u00ddMU PR\u00c1CI<\/p>\n\n\n\n<p class=\"blogodstavec\">Pou\u017e\u00edv\u00e1n\u00ed samostatn\u00fdch marketingov\u00fdch n\u00e1stroj\u016f je riskantn\u00ed \u2013 \u010dasto mezi sebou nespolupracuj\u00ed a nevym\u011b\u0148uj\u00ed si spr\u00e1vn\u011b data. Podle spole\u010dnosti Hubspot m\u00e1 pouze 25 % market\u00e9r\u016f v\u0161echny syst\u00e9my pln\u011b integrovan\u00e9. Nicm\u00e9n\u011b 93 % z t\u011bch, kte\u0159\u00ed je maj\u00ed, si pochvaluje v\u00fdhody jednotn\u00e9ho zdroje dat.<\/p>\n\n\n\n<p class=\"blogodstavec\">CDP &amp; CRM CareCloud poskytuje kompletn\u00ed \u0159e\u0161en\u00ed z\u00e1kaznick\u00fdch dat, kde jsou v\u0161echna shrom\u00e1\u017ed\u011bn\u00e1 data mezi syst\u00e9my konzistentn\u00ed a k dispozici v\u0161em opr\u00e1vn\u011bn\u00fdm \u010dlen\u016fm t\u00fdmu. CareCloud API lze nav\u00edc integrovat s jak\u00fdmkoli syst\u00e9mem, kter\u00fd ji\u017e pou\u017e\u00edv\u00e1te. V neposledn\u00ed \u0159ad\u011b m\u00e1 CareCloud sadu aplikac\u00ed pro zefektivn\u011bn\u00ed marketingov\u00e9ho procesu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\">Kampan\u011b &amp; C\u00edlov\u00e9 skupiny slou\u017e\u00ed k segmentaci z\u00e1kazn\u00edk\u016f a zas\u00edl\u00e1n\u00ed omnichannel kampan\u00ed.<\/li>\n\n\n\n<li class=\"blogodstavec\">Automatizace marketingu slou\u017e\u00ed k tvorb\u011b automatiza\u010dn\u00edch sc\u00e9n\u00e1\u0159\u016f, kter\u00e9 zvl\u00e1dnout reagovat na jakoukoli akci z\u00e1kazn\u00edka.<\/li>\n\n\n\n<li class=\"blogodstavec\">Administrace &amp; Loajalita slou\u017e\u00ed ke spr\u00e1v\u011b z\u00e1kaznick\u00fdch program\u016f a syst\u00e9m\u016f odm\u011bn.<\/li>\n\n\n\n<li class=\"blogodstavec\">Anal\u00fdza &amp; Reporting nab\u00edz\u00ed komplexn\u00ed p\u0159ehled o va\u0161em podnik\u00e1n\u00ed.<\/li>\n\n\n\n<li class=\"blogodstavec\">Z\u00e1kazn\u00edk 360 umo\u017en\u00ed spravovat jednotliv\u00e9 z\u00e1kazn\u00edky.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">Se spolehliv\u00fdm \u0159e\u0161en\u00edm z\u00e1kaznick\u00fdch dat m\u016f\u017eete vlo\u017eit je\u0161t\u011b v\u00edce kreativn\u00ed energie do poutav\u00e9ho obsahu.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">MARKETING NA SOCI\u00c1LN\u00cdCH S\u00cdT\u00cdCH<\/p>\n\n\n\n<p class=\"blogodstavec\">P\u0159esto\u017ee se del\u0161\u00ed obsah jako blog nebo podcasty pevn\u011b dr\u017e\u00ed, krat\u0161\u00ed form\u00e1ty jako Instagram reels \u010di TikTok exponenci\u00e1ln\u011b rostou. Jen TikTok m\u00e1 v\u00edce ne\u017e 1 miliardu odb\u011bratel\u016f a jejich po\u010det neust\u00e1le roste. Pro\u010d jsou tyto s\u00edt\u011b tak \u00fasp\u011b\u0161n\u00e9? Proto\u017ee zdej\u0161\u00ed algoritmy poskytuj\u00ed vysoce personalizovan\u00fd obsah, kter\u00fd zvl\u00e1dne i p\u0159esn\u00e9 doporu\u010dov\u00e1n\u00ed produkt\u016f.<\/p>\n\n\n\n<p class=\"blogodstavec\">Podle Search Engine Land a\u017e 57 % z\u00e1kazn\u00edk\u016f generace Z rad\u011bji vyu\u017e\u00edv\u00e1 TikTok a Instagram k vyhled\u00e1v\u00e1n\u00ed m\u00edsto Google! Proaktivn\u00ed zna\u010dky samoz\u0159ejm\u011b za\u010daly vyu\u017e\u00edvat tyto soci\u00e1ln\u00ed s\u00edt\u011b k marketingov\u00fdm \u00fa\u010del\u016fm, jako je produktov\u00e9 promo, vzd\u011bl\u00e1vac\u00ed videa \u010di influencer marketing.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Sou\u010dasn\u00e1 best practice je zachovat kvalitn\u00ed del\u0161\u00ed obsah pro budov\u00e1n\u00ed autority zna\u010dky, ale z\u00e1rove\u0148 p\u0159edstavit svoji zna\u010dku na soci\u00e1ln\u00edch s\u00edt\u00edch, p\u0159edev\u0161\u00edm na TikToku a Instagramu. Jen tak p\u0159il\u00e1k\u00e1te nej\u0161ir\u0161\u00ed spektrum z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">CARECLOUD JE O KROK NAP\u0158ED<\/p>\n\n\n\n<p class=\"blogodstavec\">Co n\u00e1s rok 2024 nau\u010dil?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\">Nespol\u00e9hejte se na third-party cookies, ale zva\u017ete first-party strategii. Je mnohem eti\u010dt\u011bj\u0161\u00ed a v\u00fdhodn\u011bj\u0161\u00ed z dlouhodob\u00e9ho hlediska.&nbsp;<\/li>\n\n\n\n<li class=\"blogodstavec\">Spojte marketingov\u00e9 n\u00e1stroje a za\u010dn\u011bte pou\u017e\u00edvat sjednocen\u00fd zdroj dat \u2013 CDP je k tomu ide\u00e1ln\u00ed. CDP &amp; CRM CareCloud nav\u00edc poskytuje i kompletn\u00ed sadu marketingov\u00fdch n\u00e1stroj\u016f.<\/li>\n\n\n\n<li class=\"blogodstavec\">Zviditeln\u011bte se na soci\u00e1ln\u00edch s\u00edt\u00edch, zejm\u00e9na prost\u0159ednictv\u00edm kr\u00e1tk\u00fdch vide\u00ed na TikToku a Instagramu.<\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">Platforma CareCloud v\u00e1m umo\u017en\u00ed snadno vytvo\u0159it solidn\u00ed first-party strategii, zat\u00edmco na\u0161e marketingov\u00e9 n\u00e1stroje zprost\u0159edkuj\u00ed va\u0161im z\u00e1kazn\u00edk\u016fm personalizovan\u00e9 z\u00e1\u017eitky. Budovat pevn\u00e9 vztahy se z\u00e1kazn\u00edky se vypl\u00e1c\u00ed!<\/p>","protected":false},"excerpt":{"rendered":"<p>Keeping up with the latest trends can greatly benefit your brand. We chose more 2024 trends that have the potential to drive your marketing success, regardless of industry. Face 2025\u2019s challenges with the right strategy. TRENDS TO LOOK OUT FOR As we\u2019ve covered in the previous post, the 2024 marketing world dealt mainly with personalized&hellip;<\/p>","protected":false},"author":9,"featured_media":8228,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[26,25,20],"class_list":["post-8226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-customer-data","tag-integration","tag-omnichannel"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=8226"}],"version-history":[{"count":5,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8226\/revisions"}],"predecessor-version":[{"id":9128,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8226\/revisions\/9128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/8228"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=8226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=8226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=8226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}