{"id":8214,"date":"2024-11-11T12:32:54","date_gmt":"2024-11-11T11:32:54","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=8214"},"modified":"2024-11-25T13:46:12","modified_gmt":"2024-11-25T12:46:12","slug":"do-not-miss-these-2024-marketing-trends","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/do-not-miss-these-2024-marketing-trends\/","title":{"rendered":"Nenechte si uj\u00edt tyto marketingov\u00e9 trendy z 2024"},"content":{"rendered":"<p class=\"blogperex\">Na konci roku 2024 je dobr\u00e9 si shrnout, kter\u00e9 trendy ovl\u00e1dly sv\u011bt marketingu a jak ziskov\u00e9 dok\u00e1\u017eou b\u00fdt. \u0158e\u010d bude o e-mailingu, AI, personalizaci a o tom, jak CareCloud na v\u00fdvoj ud\u00e1lost\u00ed reaguje.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"688\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/11\/dreamstime_l_153407404-1024x688.jpg\" alt=\"\" class=\"wp-image-8215\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/11\/dreamstime_l_153407404-1024x688.jpg 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/11\/dreamstime_l_153407404-300x202.jpg 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/11\/dreamstime_l_153407404-768x516.jpg 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/11\/dreamstime_l_153407404-1536x1032.jpg 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/11\/dreamstime_l_153407404-2048x1377.jpg 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/11\/dreamstime_l_153407404-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">JAK\u00c9 TRENDY SE VYPLAT\u00cd SLEDOVAT?<\/p>\n\n\n\n<p class=\"blogodstavec\">Rok 2024 p\u0159edstavil nov\u00e9 marketingov\u00e9 trendy a z\u00e1rove\u0148 rozv\u00edjel ty st\u00e1vaj\u00edc\u00ed. P\u0159esto\u017ee ka\u017ed\u00e1 zna\u010dka buduje \u00fasp\u011bch samostatn\u011b, dr\u017eet krok s aktu\u00e1ln\u00edm v\u00fdvojem se vyplat\u00ed. Pokud trend nach\u00e1z\u00ed uplatn\u011bn\u00ed celosv\u011btov\u011b, m\u016f\u017ee usp\u011bt i u va\u0161eho publika.<\/p>\n\n\n\n<p class=\"blogodstavec\">V na\u0161em v\u00fdb\u011bru najdete jak p\u0159ekvapiv\u00e9, tak p\u0159edv\u00eddateln\u00e9 trendy. Vybrali jsme ty, kter\u00e9 maj\u00ed re\u00e1ln\u00fd potenci\u00e1l zlep\u0161it v\u00e1\u0161 digit\u00e1ln\u00ed marketing v roce 2025.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">E-MAILING ST\u00c1LE VL\u00c1DNE<\/p>\n\n\n\n<p class=\"blogodstavec\">E-mail z\u016fst\u00e1v\u00e1 kr\u00e1lem ROI, zejm\u00e9na v retailu. M\u00e1 nejen skv\u011bl\u00fd pom\u011br cena\/v\u00fdkon, ale tak\u00e9 buduje reputace brandu a loajality z\u00e1kazn\u00edk\u016f. I kdy\u017e d\u016frazn\u011b doporu\u010dujeme p\u0159ej\u00edt na omnichannel strategii, e-mailing by m\u011bl nad\u00e1le z\u016fstat va\u0161\u00ed vlajkovou lod\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">V\u00e1\u0161 e-mailov\u00fd marketing se v\u0161ak mus\u00ed vyv\u00edjet tak, aby plnil rostouc\u00ed n\u00e1roky z\u00e1kazn\u00edk\u016f. Optimalizace pro mobiln\u00ed za\u0159\u00edzen\u00ed, podpora tmav\u00e9ho re\u017eimu, prom\u011bnn\u00e9 pro personalizaci a pr\u00e1ce s r\u016fzn\u00fdmi multimedi\u00e1ln\u00edmi form\u00e1ty jsou v dne\u0161n\u00edm e-mailingu standard. Email Designer platformy CareCloud na\u0161t\u011bst\u00ed podporuje v\u0161echny tyto funkce a nab\u00edz\u00ed plej\u00e1du dal\u0161\u00edch v u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9m rozhran\u00ed.<\/p>\n\n\n\n<p class=\"blogodstavec\">CareCloud nav\u00edc umo\u017e\u0148uje automatizovat follow-up po n\u00e1kupu, nurture kampan\u011b nebo upozorn\u011bn\u00ed na opakovan\u00fd n\u00e1kup. Reagujte na z\u00e1kaznick\u00e9 akce a zajist\u011bte vy\u0161\u0161\u00ed m\u00edru retence. A to n\u00e1s p\u0159iv\u00e1d\u00ed k dal\u0161\u00edmu trendu.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">PERSONALIZACE SE VYPLAT\u00cd<\/p>\n\n\n\n<p class=\"blogodstavec\">Dle Hubspot je a\u017e 96 % market\u00e9r\u016f p\u0159esv\u011bd\u010deno, \u017ee personalizovan\u00e9 z\u00e1\u017eitky vedou k opakovan\u00fdm n\u00e1kup\u016fm. Nicm\u00e9n\u011b pouze 35 % market\u00e9r\u016f m\u00e1 pocit, \u017ee jejich zna\u010dka personalizaci opravdu zvl\u00e1d\u00e1. Proto dominuj\u00ed na trhu zna\u010dky, kter\u00e9 personalizuj\u00ed se v\u0161\u00edm v\u0161udy.<\/p>\n\n\n\n<p class=\"blogodstavec\">Z\u00e1kazn\u00edci ocen\u00ed brand, kter\u00fd rozum\u00ed jejich pot\u0159eb\u00e1m. Variabiln\u00ed pozdravy v jinak trivi\u00e1ln\u00edm e-mailu z\u00e1kazn\u00edky nijak neohrom\u00ed. Personalizace toti\u017e znamen\u00e1 v\u00edce:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\">Nab\u00edzejte z\u00e1kazn\u00edk\u016fm doporu\u010den\u00ed vhodn\u00fdch produkt\u016f na z\u00e1klad\u011b historie transakc\u00ed a vyhled\u00e1v\u00e1n\u00ed na webu.<\/li>\n\n\n\n<li class=\"blogodstavec\">P\u0159izp\u016fsobte p\u0159edm\u011bty e-mail\u016f, hlavi\u010dky, obr\u00e1zky na pozad\u00ed a dokonce i obsah tak, aby vyhovoval preferenc\u00edm z\u00e1kazn\u00edk\u016f.<\/li>\n\n\n\n<li class=\"blogodstavec\">Pomoc\u00ed anal\u00fdz a RFM segmentace ur\u010dete optim\u00e1ln\u00ed frekvenci rozes\u00edlky.<\/li>\n\n\n\n<li class=\"blogodstavec\">Vytv\u00e1\u0159ejte jedine\u010dn\u00e9 slevy, d\u00e1rky a poukazy, abyste p\u0159il\u00e1kali hodnotn\u00e9 z\u00e1kazn\u00edky. Pos\u00edlejte personalizovan\u00e9 odm\u011bny prost\u0159ednictv\u00edm automatizovan\u00fdch sc\u00e9n\u00e1\u0159\u016f.<\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">Personalizace m\u00e1 neomezen\u00e9 mo\u017enosti: V\u017edy m\u016f\u017ee zv\u00fd\u0161it v\u00e1\u0161 zisk.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">AI ST\u00c1LE V POP\u0158ED\u00cd<\/p>\n\n\n\n<p class=\"blogodstavec\">Tady se p\u0159ekvapen\u00ed nekon\u00e1: Um\u011bl\u00e1 inteligence se v marketingu st\u00e1le sklo\u0148uje nejv\u00edce. Podle spole\u010dnosti MarketingHire ji\u017e 68 % brand\u016f denn\u011b vyu\u017e\u00edv\u00e1 n\u00e1stroje AI, a to p\u0159edev\u0161\u00edm pro tvorbu a anal\u00fdzu obsahu. Na rozd\u00edl od lo\u0148sk\u00e9ho roku v\u0161ak ji\u017e skute\u010dn\u011b existuj\u00ed \u010dist\u011b marketingov\u00e9 AI n\u00e1stroje, kter\u00e9 zv\u00fd\u0161\u00ed p\u0159\u00edjmy, CX i kvalitu va\u0161eho obsahu.<\/p>\n\n\n\n<p class=\"blogodstavec\">CareCloud dr\u017e\u00ed krok s dobou a poskytuje sadu u\u017eite\u010dn\u00fdch AI n\u00e1stroj\u016f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\"><strong>Recommendation Engine <\/strong>generuje individu\u00e1ln\u00ed n\u00e1vrhy produkt\u016f pro ka\u017ed\u00e9ho z\u00e1kazn\u00edka.<\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>Doporu\u010den\u00ed c\u00edlov\u00e9 skupiny<\/strong> najde publikum s nejv\u011bt\u0161\u00ed \u0161anc\u00ed na prodej konkr\u00e9tn\u00edho produktu.<\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>Optimalizace \u010dasu rozes\u00edlky <\/strong>analyzuje data o komunikaci se z\u00e1kazn\u00edky a vypo\u010d\u00edt\u00e1v\u00e1 ide\u00e1ln\u00ed \u010das pro odesl\u00e1n\u00ed e-mailingu.<\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>Onboarding Assistant<\/strong> vede nov\u00e9 u\u017eivatele platformy CareCloud v re\u00e1ln\u00e9m \u010dase a poskytuje individu\u00e1ln\u00ed rady na z\u00e1klad\u011b \u010dinnost\u00ed z\u00e1kazn\u00edk\u016f.<\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>Tvorba obsahu <\/strong>generuje marketingov\u00e9 texty a poskytuje inspiraci pro tvorbu co nejefektivn\u011bj\u0161\u00edch kampan\u00ed.<\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>Marketingov\u00e1 doporu\u010den\u00ed <\/strong>nab\u00edz\u00ed okam\u017eitou anal\u00fdzu a informuje v\u00e1s o \u00fasp\u011bchu \u010di nedostatku va\u0161eho marketingov\u00e9ho obsahu.<\/li>\n<\/ul>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">INSPIRUJTE SE TRENDY, \u0158I\u010eTE SE DATY<\/p>\n\n\n\n<p class=\"blogodstavec\">To byla \u010d\u00e1st hlavn\u00edch marketingov\u00fdch trend\u016f pro rok 2024, kter\u00e9 z\u016fstanou profitabiln\u00ed i v n\u00e1sleduj\u00edc\u00edm roce. Navzdory vyv\u00edjej\u00edc\u00edmu se marketingov\u00e9mu prost\u0159ed\u00ed z\u016fst\u00e1v\u00e1 CareCloud v\u017edy o krok nap\u0159ed, aby v\u00e1m poskytl v\u00fdhody p\u0159ed konkurenc\u00ed.<\/p>\n\n\n\n<p class=\"blogodstavec blogodstavec-odsazeni\">V\u011b\u0159\u00edme, \u017ee na z\u00e1klad\u011b dat m\u016f\u017eete budovat efektivn\u00ed marketing a dlouhodob\u00e9 vztahy se z\u00e1kazn\u00edky. Trendy p\u0159ich\u00e1z\u00ed a odch\u00e1z\u00ed, hodnotn\u00ed z\u00e1kazn\u00edci mus\u00ed z\u016fstat.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"blogodstavec\">Cortex, a.s. vyu\u017e\u00edv\u00e1 um\u011blou inteligenci a funkcionality strojov\u00e9ho u\u010den\u00ed za podpory prost\u0159edk\u016f Evropsk\u00e9 unie:<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"fl-builder-content fl-builder-content-7643 fl-builder-template fl-builder-row-template fl-builder-global-templates-locked\" data-post-id=\"7643\"><section class=\"fl-row fl-row-full-width fl-row-bg-photo fl-node-1zwmlb9ciphs fl-row-default-height fl-row-align-center fl-row-bg-overlay\" data-node=\"1zwmlb9ciphs\">\n\t<div class=\"fl-row-content-wrap\">\n\t\t\t\t\t\t<div class=\"fl-row-content fl-row-fixed-width fl-node-content\">\n\t\t\n<div class=\"fl-col-group fl-node-dpqrg4tezbcy\" data-node=\"dpqrg4tezbcy\">\n\t\t\t<div class=\"fl-col fl-node-i90f8muy5ta4 fl-col-bg-color\" data-node=\"i90f8muy5ta4\">\n\t<div class=\"fl-col-content fl-node-content\"><div class=\"fl-module fl-module-heading fl-node-bde2zjary5ih fl-animation fl-fade-in\" data-node=\"bde2zjary5ih\" data-animation-delay=\"0\" data-animation-duration=\"1\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<h4 class=\"fl-heading\">\n\t\t<span class=\"fl-heading-text\">PODPORA Z EVROPSK\u00c9 UNIE<\/span>\n\t<\/h4>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-heading fl-node-fqcg09l45stw fl-animation fl-fade-in\" data-node=\"fqcg09l45stw\" data-animation-delay=\"\" data-animation-duration=\"1\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<h2 class=\"fl-heading\">\n\t\t<span class=\"fl-heading-text\">Program podpory AI technologi\u00ed<\/span>\n\t<\/h2>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-rich-text fl-node-4rs81uhtpxov fl-animation fl-fade-in\" data-node=\"4rs81uhtpxov\" data-animation-delay=\"\" data-animation-duration=\"1\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-rich-text\">\n\t<p><em>Spole\u010dnost Cortex, a.s. realizuje projekt Inovace Customer Data Platformy za vyu\u017eit\u00ed um\u011bl\u00e9 inteligence a strojov\u00e9ho u\u010den\u00ed, reg. \u010d. FX05030120_7895 jeho\u017e c\u00edlem je inovace slu\u017eeb a inovace produktu. Tento projekt je realizov\u00e1n v r\u00e1mci programu The Country for the Future Ministerstva pr\u016fmyslu a obchodu a spolufinancov\u00e1n z prost\u0159edk\u016f Evropsk\u00e9 Unie v r\u00e1mci NEXT GENERATION EU.<\/em><\/p>\n<\/div>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-photo fl-node-exm0uzwf45tp fl-animation fl-fade-in funded-by-eu-en\" data-node=\"exm0uzwf45tp\" data-animation-delay=\"0\" data-animation-duration=\"1\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-photo fl-photo-align-left\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t<div class=\"fl-photo-content fl-photo-img-png\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"fl-photo-img wp-image-7638 size-full\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU.png\" alt=\"EN_financovano_EU\" itemprop=\"image\" height=\"328\" width=\"1260\" title=\"EN_financovano_EU\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU.png 1260w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU-300x78.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU-1024x267.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU-768x200.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU-18x5.png 18w\" sizes=\"auto, (max-width: 1260px) 100vw, 1260px\" \/>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-photo fl-node-yglkq5msvctz fl-animation fl-fade-in funded-by-eu-cz\" data-node=\"yglkq5msvctz\" data-animation-delay=\"0\" data-animation-duration=\"1\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-photo fl-photo-align-left\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t<div class=\"fl-photo-content fl-photo-img-png\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"fl-photo-img wp-image-7639 size-full\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU.png\" alt=\"CZ_financovano_EU\" itemprop=\"image\" height=\"1142\" width=\"3575\" title=\"CZ_financovano_EU\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU.png 3575w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-300x96.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-1024x327.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-768x245.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-1536x491.png 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-2048x654.png 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-18x6.png 18w\" sizes=\"auto, (max-width: 3575px) 100vw, 3575px\" \/>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As the end of the year approaches, it\u2019s time to see which 2024 trends dominated the marketing world and how profitable they can be. Let\u2019s talk emailing, AI, personalization, and how CareCloud responds to the evolving marketing landscape. WHAT TRENDS ARE WORTH FOLLOWING? The year 2024 introduced new marketing trends while developing the existing ones.&hellip;<\/p>","protected":false},"author":9,"featured_media":8215,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[30,26,14,13,25,22],"class_list":["post-8214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-ai-marketing","tag-customer-data","tag-e-commerce","tag-emailing","tag-integration","tag-retail"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=8214"}],"version-history":[{"count":5,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8214\/revisions"}],"predecessor-version":[{"id":8255,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8214\/revisions\/8255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/8215"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=8214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=8214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=8214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}